F binfluence amy porterfield webinar


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F binfluence amy porterfield webinar

  1. 1. Social Media Made Simple 5 No-Fail Advanced Strategies To Get You Real ResultsPractical Training for LWL Launchers Presented by Amy Porterfield Social Media Consultant and Trainer www.LadiesWhoLaunch.com
  2. 2. www.LadiesWhoLaunch.com
  3. 3. Today’s Expert Presenter•! Amy Porterfield, Social Media Consultant and Trainer•! Co-Author, Facebook Marketing All-in-One for Dummies (June 2011)•! Creator of “The Simple Social Media Formula”-an online training program designed to eliminate social media overwhelm while getting you massive online exposure www.LadiesWhoLaunch.com
  4. 4. What You’ll Learn: 5 Tested and Proven Social Media Strategies www.LadiesWhoLaunch.com
  5. 5. What You’ll Learn: Focused on ACTION (goal: get things moving!) www.LadiesWhoLaunch.com
  6. 6. What You’ll Learn: The Simple Social Media Formula www.LadiesWhoLaunch.com
  7. 7. Facebook increased by100 million new users (now 600+ million). (Stats by Pingdom) www.LadiesWhoLaunch.com
  8. 8. 20.7 million new Facebook users just in the U.S. www.LadiesWhoLaunch.com
  9. 9. Each month: 30 billion pieces ofcontent (links, notes, photos, etc.) are shared on Facebook. www.LadiesWhoLaunch.com
  10. 10. Each day 2 billion videosare watched on YouTube. www.LadiesWhoLaunch.com
  11. 11. The average Internet userwatched 186 online videos per month (USA). www.LadiesWhoLaunch.com
  12. 12. Every minute 35 hours of video are uploaded to YouTube. www.LadiesWhoLaunch.com
  13. 13. In 2010, users sent 25 billion tweets and added 100 million+ new users. www.LadiesWhoLaunch.com
  14. 14. There’s over600 million search queries on Twitter each day. www.LadiesWhoLaunch.com
  15. 15. A new member every second (says LinkedIn CEO). www.LadiesWhoLaunch.com
  16. 16. 100% of Fortune 500Companies have executives using LinkedIn. www.LadiesWhoLaunch.com
  17. 17. 50% of LinkedIns users are decision makers in their company. www.LadiesWhoLaunch.com
  18. 18. Companies that have a business blogattract 55% more website visitors than non-blogging companies. www.LadiesWhoLaunch.com
  19. 19. 43% of U.S. companies will market via a blog by 2012 www.LadiesWhoLaunch.com
  20. 20. Companies that blog have more Twitter followers and Facebook fans. www.LadiesWhoLaunch.com
  21. 21. That’s me with my husband and son . . . ! www.LadiesWhoLaunch.com
  22. 22. Paul Colligan, YouTube Expert! -Live Webcast-!Tony Robbins Infomercial Shoot, Fiji! Mari Smith, Facebook Guru ! (Blog World Interview)! www.LadiesWhoLaunch.com
  23. 23. “Ship It!”! It’s all about taking ACTION. www.LadiesWhoLaunch.com
  24. 24. Take Seth’s advice:•! Nail it to the wall. www.LadiesWhoLaunch.com
  25. 25. Take Seth’s advice:•! Nail it to the wall.•! Identify it. www.LadiesWhoLaunch.com
  26. 26. Take Seth’s advice:•! Nail it to the wall.•! Identify it.•! Defeat it. www.LadiesWhoLaunch.com
  27. 27. Take Seth’s advice:•! Nail it to the wall.•! Identify it.•! Defeat it.•! Make something happen. www.LadiesWhoLaunch.com
  28. 28. Facebook Strategy!You’re only as good as your last post. www.LadiesWhoLaunch.com
  29. 29. Facebook Strategy!What’s your Profile Strategyfor your business? www.LadiesWhoLaunch.com
  30. 30. Facebook Strategy!One surefire way to createengagement is with “FriendsLists”--they allow you to focusyour communication. www.LadiesWhoLaunch.com
  31. 31. Facebook Strategy!Create a “Friends List” campaign. www.LadiesWhoLaunch.com
  32. 32. Facebook Strategy!Step #1: Take InventoryAre you using all of themas intended? Takeinventory and deletethe lists you don’t use. www.LadiesWhoLaunch.com
  33. 33. Facebook Strategy!Step #1: Reviewyour listsFor business, 5-10lists aremanageable. www.LadiesWhoLaunch.com
  34. 34. Friends Lists Campaign!Step #2: BuildYour CampaignCreate a GoogleDoc and pre-planhow you will useeach list.Document it tomake it real! www.LadiesWhoLaunch.com
  35. 35. Friends Lists Campaign:2 Outcomes !1.! Customize & Personalize Your Facebook Communication!2.! Monitor The Posts of Your Core Lists! www.LadiesWhoLaunch.com
  36. 36. Friends Lists Campaign! Pull up your specific FriendsList and monitoronly their posts at one time. ! Great way tocollect powerful intelligence!! www.LadiesWhoLaunch.com
  37. 37. Friends Lists Campaign!Answer these questions: •! Name of List •! Purpose of List •! How often will you post to the list? •! What is your core call to action? www.LadiesWhoLaunch.com
  38. 38. Friends Lists Campaign!Name of List: Social MediaExaminer Fans www.LadiesWhoLaunch.com
  39. 39. Friends Lists Campaign!Purpose of List: Get toknow more, offer valuearound social media content www.LadiesWhoLaunch.com
  40. 40. Friends Lists Campaign!Posting schedule: Once a week www.LadiesWhoLaunch.com
  41. 41. Friends Lists Campaign!Core call to action: Send them tovaluable content links, including myown blog and YouTube videos(Tip: Even if it’s a “soft CTA” you stillneed one!) www.LadiesWhoLaunch.com
  42. 42. Additional Facebook Resources! 3 Reasons Facebook Trumps Twitter for Business http://www.socialmediaexaminer.com/3-reasons- facebook-trumps-twitter-for-business/ Facebook 101 for Business: Your Complete Guide http://www.socialmediaexaminer.com/ facebook-101-business-guide/ www.LadiesWhoLaunch.com
  43. 43. Get The Slides!Go To:www.bit.ly/SMSlides! www.LadiesWhoLaunch.com
  44. 44. Online Video Marketing! Making videos takes time and effort (2 things that are often hard to come by!) www.LadiesWhoLaunch.com
  45. 45. YouTube Strategy!It’s tough to take thatleap and start churningout videos. www.LadiesWhoLaunch.com
  46. 46. YouTube Strategy!Why is video so powerful?Rapid rapport building! www.LadiesWhoLaunch.com
  47. 47. Build a Playlist Channel!Step #1: Set Up Your Channel•! Choose a channel name(keywords work here)•! Brand your channel Use keywords throughout yourdescription and bio www.LadiesWhoLaunch.com
  48. 48. Build a Playlist Channel!Step #2: Start “Creating” Content:- Create playlists that incorporateother people’s videos-Think of titles of playlists that willcatch the eye of your viewers and ideal audiencemembers www.LadiesWhoLaunch.com
  49. 49. Build a Playlist Channel!Step #2: Start “Creating” Content:- “Favorite” great videos and makeone a featured video (or do this withyour own) www.LadiesWhoLaunch.com
  50. 50. Build a Playlist Channel!Step #2: Start “Creating” Content:- Send friend invites www.LadiesWhoLaunch.com
  51. 51. Post a Bulletin to Friendsand Subscribers! www.LadiesWhoLaunch.com
  52. 52. Post a Bulletin to Friendsand Subscribers! www.LadiesWhoLaunch.com
  53. 53. Post a Bulletin to Friendsand Subscribers!-On your subscribers’ recent activitymodule (on the homepage)!-On your channel page in your recentactivity module! www.LadiesWhoLaunch.com
  54. 54. Build a Playlist Channel!Step #2: Start “Creating” Content:- Leave THOUGHTFUL comments onother people’s channels in your niche www.LadiesWhoLaunch.com
  55. 55. Build a Playlist Channel! www.LadiesWhoLaunch.com
  56. 56. Build a Playlist Channel! www.LadiesWhoLaunch.com
  57. 57. Additional YouTube Resources! 16 Tips for Successful Online Video Marketing http://www.socialmediaexaminer.com/16-tips-for- successful-online-video-marketing/ 5 Steps to Achieving Success With Video Marketing http://www.socialmediaexaminer.com/5-steps-to- achieving-success-with-video-marketing/ www.LadiesWhoLaunch.com
  58. 58. YouTube Strategy: !7 Quick Content Ideas! - Educate - Train - Teach www.LadiesWhoLaunch.com
  59. 59. YouTube Strategy: !7 Quick Content Ideas!Answer your mostfrequently askedquestions www.LadiesWhoLaunch.com
  60. 60. YouTube Strategy: !7 Quick Content Ideas!Do a productreview www.LadiesWhoLaunch.com
  61. 61. YouTube Strategy: !7 Quick Content Ideas! Tell a story www.LadiesWhoLaunch.com
  62. 62. YouTube Strategy: !7 Quick Content Ideas! Talk about your case studies and results www.LadiesWhoLaunch.com
  63. 63. YouTube Strategy: !7 Quick Content Ideas!Debunk Myths! www.LadiesWhoLaunch.com
  64. 64. YouTube Strategy: !7 Quick Content Ideas!Take yourviewers behindthe scenes www.LadiesWhoLaunch.com
  65. 65. Business Blogging Strategy!Biggest challenge:Getting moreinterested readers tosee your blog. www.LadiesWhoLaunch.com
  66. 66. Business Blogging Strategy!Start a “Blog Sharing ActionGroup”•! Start with 10 core people in your close network•! Agree to tweet and post each other’s blogs regularly•! Use an automation tool to make it really stick www.LadiesWhoLaunch.com
  67. 67. Business Blogging Strategy!Experiment with the TwitterFeed Tool www.LadiesWhoLaunch.com
  68. 68. Business Blogging Strategy! www.LadiesWhoLaunch.com
  69. 69. Business Blogging Strategy! www.LadiesWhoLaunch.com
  70. 70. Business Blogging Strategy! www.LadiesWhoLaunch.com
  71. 71. Business Blogging Strategy! www.LadiesWhoLaunch.com
  72. 72. Business Blogging Strategy! www.LadiesWhoLaunch.com
  73. 73. Additional Blogging Resources!Twitter Feedhttp://twitterfeed.comGet More Exposure & Build Powerful JVRelationships With This AutomatedTwitter Strategy…http://katiefreiling.com/automated-twitter-strategy/ www.LadiesWhoLaunch.com
  74. 74. Twitter Marketing Strategy!More than 600 millionsearches PER DAY onTwitter. www.LadiesWhoLaunch.com
  75. 75. Twitter Marketing Strategy!Know what your customers aresearching for--it’s their language thatreally counts. www.LadiesWhoLaunch.com
  76. 76. Twitter Marketing Strategy!Know what words yourcompetitors are using--stay onestep ahead of them. www.LadiesWhoLaunch.com
  77. 77. Twitter Strategy: !Kinaxis’ Keyword Campaign! One keyword a month--created a lead generation campaign around that keyword. Included a white paper, blog posts, social media mentions, etc. Source: Rob Birgfeld, SmartBlogs! www.LadiesWhoLaunch.com
  78. 78. Twitter Strategy: !Kinaxis’ Keyword Campaign!The results?Kinaxis had a 270% increase in trafficto its domain and a 320% increase inleads generated online since kickingoff the social campaign. Source: Rob Birgfeld, SmartBlogs! www.LadiesWhoLaunch.com
  79. 79. Twitter Strategy: !Social Keyword Campaign!#1: Choose one critical keywordeach quarter www.LadiesWhoLaunch.com
  80. 80. Twitter Strategy: !Social Keyword Campaign!#2: Create a lead-generationstrategy on that subject (whitepaper giveaway, mini-videoseries, report, etc.) www.LadiesWhoLaunch.com
  81. 81. Twitter Strategy: !Social Keyword Campaign!#3: To create a buzz andexposure, create blog postsrelated to that particular keywordand offer opportunities todownload the giveaway www.LadiesWhoLaunch.com
  82. 82. Twitter Strategy: !Social Keyword Campaign!#4: To create even more buzz,include videos on YouTube andpresentations on SlideSharefocusing on the keyword of thequarter. www.LadiesWhoLaunch.com
  83. 83. Additional Twitter Resources!Twitter Searchhttp://search.twitter.com/Real Time Social Searchhttp://www.48ers.com/http://socialmention.com/ www.LadiesWhoLaunch.com
  84. 84. Social Marketing Strategy:It’s All About The ExperiencesTo stand out in social media, you have to make thatlittle extra effort others won’t.What can you do to create value for your fans andget you even greater interaction and exposure?What’s your secret sauce? What do your clientspraise you for? Use that as fuel. www.LadiesWhoLaunch.com
  85. 85. Case Study:Expert Fridays via Social Media Examiner Why They’re Great •! It’s a 3-way win: the fan, the expert and SME •! Extra content for blog posts, newsletters, etc. •! You can easily repeat the process. www.LadiesWhoLaunch.com
  86. 86. Expert Friday Example with David Garland! www.LadiesWhoLaunch.com
  87. 87. Expert Friday Example with David Garland! www.LadiesWhoLaunch.com
  88. 88. Expert Friday Example with David Garland! www.LadiesWhoLaunch.com
  89. 89. Case Study:Expert Fridays via Social Media ExaminerCheck SME out at:Website: www.SocialMediaExaminer.comFacebook: www.facebook.com/smexaminer www.LadiesWhoLaunch.com
  90. 90. Case Study:Twitterviews with Joel CarlsonWhy They’re Great•! They’re unique, so they stand out.•! Two audiences converge, giving both parties greater exposure.•! Sets Joel as the expert interviewer. Great social proof and expert recognition. www.LadiesWhoLaunch.com
  91. 91. Case Study:Twitterviews with Joel Carlson Twitterview example with @priorfatgirl! www.LadiesWhoLaunch.com
  92. 92. Case Study:Twitterviews with Joel Carlson www.LadiesWhoLaunch.com
  93. 93. Case Study:Twitterviews with Joel Carlson Check Joel out at: Website: www.joelsviews.com Twitter: www.twitter.com/JoelCarlson www.LadiesWhoLaunch.com
  94. 94. Case Study:MarieTV with Marie ForleoWhy It’s Great•! You get to know Marie at an entirely intimate level. You’re in her home and in her head.•! Topic focused: showcases her content, her expertise and her skills•! They’re fun and a bit edgy. They educate, empower and entertain at the same time. www.LadiesWhoLaunch.com
  95. 95. Case Study:MarieTV Episode Topics! www.LadiesWhoLaunch.com
  96. 96. Case Study:MarieTV Episode Topics! www.LadiesWhoLaunch.com
  97. 97. Case Study:MarieTV Episode Topics! www.LadiesWhoLaunch.com
  98. 98. Case Study:MarieTV with Marie ForleoCheck Marie out at:Website: www.MarieForleo.comMarieTV: www.youtube.com/marieforleo www.LadiesWhoLaunch.com
  99. 99. Take Action . . . What will you create for your Signature Social Experience? www.LadiesWhoLaunch.com
  100. 100. Get The Slides!Go To:www.bit.ly/SMSlides! www.LadiesWhoLaunch.com
  101. 101. Remember: “Ship It!” It’s all about taking ACTION. www.LadiesWhoLaunch.com
  102. 102. Take Seth’s advice:•! Nail it to the wall. www.LadiesWhoLaunch.com
  103. 103. Take Seth’s advice:•! Nail it to the wall.•! Identify it. www.LadiesWhoLaunch.com
  104. 104. Take Seth’s advice:•! Nail it to the wall.•! Identify it.•! Defeat it. www.LadiesWhoLaunch.com
  105. 105. Take Seth’s advice:•! Nail it to the wall.•! Identify it.•! Defeat it.•! Make something happen. www.LadiesWhoLaunch.com
  106. 106. Designed To Work For !Your Unique Personality and Brand! [social media on your terms!]! www.LadiesWhoLaunch.com
  107. 107. 5 Training Modules!Social Media + Simple Strategy = Success & Sanity! [the simple social media formula]! www.LadiesWhoLaunch.com
  108. 108. Module One![the facebook marketing formula]! www.LadiesWhoLaunch.com
  109. 109. Engagement + “You Time” = More Money! [the facebook marketing formula]! www.LadiesWhoLaunch.com
  110. 110. Module Two![the online video formula]! www.LadiesWhoLaunch.com
  111. 111. Personality + Subscribers = More Clients! [the online video formula]! www.LadiesWhoLaunch.com
  112. 112. Module Three![the business blogging formula]! www.LadiesWhoLaunch.com
  113. 113. Content + Comments = Expert Status! [the business blogging formula]! www.LadiesWhoLaunch.com
  114. 114. Module Four![the twitter marketing formula]! www.LadiesWhoLaunch.com
  115. 115. Broadcasts + @Replies = $$ Opportunities! [the twitter marketing formula]! www.LadiesWhoLaunch.com
  116. 116. Module Five![the linkedin marketing formula]! www.LadiesWhoLaunch.com
  117. 117. Connections + Recommendations =! Higher $ Programs! [the linkedin marketing formula]! www.LadiesWhoLaunch.com
  118. 118. What’s Included:5-week video moduletraining sessions www.LadiesWhoLaunch.com
  119. 119. What’s Included:Each module includes:- Multiple training videos in each module- Each recorded- Transcripts- Accompanying audio www.LadiesWhoLaunch.com
  120. 120. [value-packed video training sessions]! The 5 simple and effective strategies in each module to get real results www.LadiesWhoLaunch.com
  121. 121. [value-packed video training sessions]! Model the best: real world examples www.LadiesWhoLaunch.com
  122. 122. [value-packed video training sessions]! A comprehensive list of EXACTLY what you should do yourself and what to outsource www.LadiesWhoLaunch.com
  123. 123. [value-packed video training sessions]! 5 MUST do actions for each social network www.LadiesWhoLaunch.com
  124. 124. [value-packed video training sessions]! Each video is recorded and transcribed www.LadiesWhoLaunch.com
  125. 125. “Members only” Private PortalOne year full access www.LadiesWhoLaunch.com
  126. 126. [kick-butt cheat sheets]! www.LadiesWhoLaunch.com
  127. 127. [kick-butt cheat sheets]! www.LadiesWhoLaunch.com
  128. 128. [kick-butt cheat sheets]! www.LadiesWhoLaunch.com
  129. 129. [value-packed video training sessions]! 5 MUST do actions for each social network www.LadiesWhoLaunch.com
  130. 130. [kick-butt cheat sheets]! 3 most COMMON MISTAKES most make on each network and how to avoid them www.LadiesWhoLaunch.com
  131. 131. [kick-butt cheat sheets]! Answers to the 5 FAQs www.LadiesWhoLaunch.com
  132. 132. [kick-butt cheat sheets]!Links to the hottest resourcesonline for each network www.LadiesWhoLaunch.com
  133. 133. Here’s a taste of what you’ll learn:! My easy system to generate hot testimonials and loads of social proof www.LadiesWhoLaunch.com
  134. 134. Here’s a taste of what you’ll learn:! The exact strategies we used to grow a Facebook page from zero to over 30,000 fans in about a year www.LadiesWhoLaunch.com
  135. 135. Here’s a taste of what you’ll learn:! The secret, no-fail technique to instantly connect with top influencers in your niche www.LadiesWhoLaunch.com
  136. 136. Choose Your Payment Plan Option 1: One-Time Payment of $497 Option 2: Two-Installment Plan of $264 www.LadiesWhoLaunch.com
  137. 137. 30-DAY MONEY BACKGUARANTEE. !If you’re not 100% satisfied,send me an email anytimeduring the first 30-days oncewe begin the program and Iwill refund your money.No questions asked!! www.LadiesWhoLaunch.com
  138. 138. Be the first to enroll:! FREE 30-minute social media phone assessment for the first 5 people to enroll today! www.LadiesWhoLaunch.com
  139. 139. To Sign Up, Go to:!http://bit.ly/LWLSocialMedia! www.LadiesWhoLaunch.com
  140. 140. Go to Todays Opportunity’ ! in your members area ! For the special offer!! www.LadiesWhoLaunch.com
  141. 141. www.LadiesWhoLaunch.com
  142. 142. Connect with Amy!Website: www.amyporterfield.comFacebook: www.facebook.com/amyporterfieldWebinar Slides: www.bit.ly/SMSlides www.LadiesWhoLaunch.com
  143. 143. Become an Expert Presenter! -Available to Premium Members Only-!"#$%&"%(")"*+,(-.%/+#.#/&+(/0,/10"#2+(/304( ,"+3/-"*01"*+(52(+$#(67"&.%0"1"*+787/99"*%0/%3:.#.004(;(<-(+=(%(>0# 2/&(0">??"*004(/22?.9/$"%@ A"0/B+(<.*<;(<-(+C7"&"%0" ,,,@7/3.(#84"7/*%94@9"<0"D".%6 www.LadiesWhoLaunch.com
  144. 144. Ladies Who Launch is committed to bringing youhigh quality resources. We want your feedback. Please fill out our short survey! www.LadiesWhoLaunch.com