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Flog your blog
The document emphasizes the importance of blogging as a central component of a content marketing strategy, discussing its role in brand messaging and audience engagement. It outlines various types of content formats and strategies for generating ideas, as well as the need for quality and regular analysis of blog performance. Ultimately, it frames blogging not merely as a monetization tool but as a means to enhance brand authority and visibility.
Flog your blog
- 1. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Flog your Blog Why Blogging should be at the heart of your content marketing strategy BLOG
- 2. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Once you are blogging Assess & re-assess Define and record your strategy Check you are matching it . Learn Develop Evaluate Why blogging for business needs to be at the hub of your brand messaging. BLOG
- 3. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Blog? What does that mean? Web Log – not necessar i ly an onl ine diary "A series of articles in time publication order created either by an individual or a small group of people." "Not just a news si te But “A place to discuss and expand the debate" BLOG
- 4. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo A blog is... “The perfect way to impart your knowledge, expertise and have a bit of fun.” You don't need to be a great speaker Or a great presenter. BLOG
- 5. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo The best blogs? 1.The Huf f ington Post - http: / /www.huf f ingtonpost .com 2. Buzzfeed - http: / /www.buzzfeed.com 3. The Verge - http: / /www. theverge.com/ 4. Mashable! - http: / /mashable.com 5. Business Insider - http: / /www.businessinsider.com 6. Gawker - http: / /www.gawker.com 7. Deadspin - http: / /www.deadspin.com 8. TechCrunch - http: / /www. techcrunch.com 9. Gizmodo - http: / /www.gizmodo.com 10. Ars Technica - http: / /arstechnica.com BLOG
- 6. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Blogs are diverse Anybody can blog ...and lots of nobodies do. The key is to create a good blog, so that people take notice and you rise from the cluster of nobodies BLOG
- 7. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo What type of blog? BLOG
- 8. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Love content not just words Images Audio Video Images – Tweets 5 t imes the engagement rate i f image Video - 1 minute video wor th 1.8 bi l l ion words Words st i l l impor tant too. Great content rather than contented content . BLOG
- 9. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Stuck for ideas… Swipe files HubSpot’s Blog topic generator http://www.hubspot.com/blog-topic-generator BLOG
- 10. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Stuck for ideas… CrowdSource ideas Friday Facebook post Google Survey Competitive research BLOG
- 11. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Quality is Key Google Panda “quality on-site content” Think Content… Quality Quantity Uniqueness Freshness Written for Users BLOG
- 12. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Open to new audiences - Building your hub Key elements of your blog strategy? BLOG ANALYSIS ENGAGEMENT AUDIENCE CONTENT
- 13. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Open to new audiences - Building your hub Idea Blog Article Infographic Social Outdoor Advertising Advertorial Press Release BLOG ANALYSIS ENGAGEMENT AUDIENCE CONTENT
- 14. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Open to new audiences - Building your hub Drive them all back to your blog for the full information. Sharing key Branding on everything BLOG ANALYSIS ENGAGEMENT AUDIENCE CONTENT
- 15. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Open to new audiences - Building your hub Measure that ! Google Analytics Tracking l inks in social BLOG ANALYSIS ENGAGEMENT AUDIENCE CONTENT
- 16. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Get social Great content needs to be seen and heard Cross referencing / cross platform Access people rather than pounds All about the social - 2-way operation – inform and learn. Gamification – make it fun! BLOG
- 17. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Get social Not as easy as it used to be Paid promotions Facebook Ads Promoted Tweets Content syndicat ion (Taboola / Disqus / Outbrain) Facebook organic reach down to just 6% Fewer than half of Twitter users visit the platform every day The half life of a Tweet us just 24 minutes For Facebook post half life is 90 minutes Scheduling tools BufferApp / HootSuite / Scredible BLOG
- 18. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo BLOG Flogging your blog is not actually about monetising your blog - that may be a pleasant spin-off. Flogging your blog is about using your blog as a content hub to leverage awareness, traffic and authority to help you in your sales elsewhere. BLOG
- 19. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo A GOOD BLOG Gets new information to a new audience Opens a dialogue Offers an opinion Doesn't forget design Brainstorm Leave other subjects to the experts Open the discussion to your audience Get it promoted BLOG
- 20. Join in the conversat ion @t imfuel l @j ibbajabbapods www. fb.com/ t imfuel l uk. l inkedin.com/ in/ t imfuel l www. t imfuel l .ceo Flog your Blog Any Questions? BLOG
Editor's Notes
- #2 Jibba Jabba Content creation company - Content that creates conversations Radio, Podcasts, Short-form video, social media management including Blogging Nearly 20 years writing online. Started as a print journalist but online content since the days of dial-up. WiFi frustrations
- #3 Apologies to those who think they understand about blogging. Important if are blogging that you constantly re-asses, define and record your strategy and check you are matching it. The wonderful but often difficult thing about working in social media is that every day something is changing. It is one of the most dynamic industry sectors in the modern world, which means you have to keep learning, keep developing and keep re-evaluating your offering to stay at the top of the tree. We are going to go through From the definition of a blog to what content you should be creating and how you can promote that to reach new audiences and potential customers, Why blogging for business needs to be at the hub of your brand messaging. All about the BLOG
- #4 blogs are now far more, lying at the heart of the world's leading news outlets and corporate brands.
- #6 Technorati was once the gateway into the blogosphere. It was one of the few directories we ever truly used on a consistent basis. On May 29th, 2014, without any announcement, Technorati removed its massive index of blogs, which was segmented by category. Although their directory of hundreds of millions of blogs is gone, removed to enable them to better focus on their ad network, I thought it interesting to save Technorati’s final list of the top 100 blogs. This list was last updated in late May, 2014. Many news sites like BBC like Guardian are now set up to mimic a blog, such is their success.
- #7 depends on your company, your product / service and the audience you want to attract as to .
- #8 depends on your company, your product / service and the audience you want to attract as to . With thanks to the Bristol Blogosphere Survey 2010 www.ministryofinsights.com
- #9 Nice articles win audiences but content is about images, audio and video as well and your blog should be too. Combos - Infographics Man 200,000 years old and only 5500 years ago we invented alphabets! Tweets – 5 times the engagement rate if image Forrester = 1 minute video worth 1.8 billion words – more memorable Words still important too. Great content rather than contented content.
- #12 “quality on-site content” at its core. Google claims latest version and new update due before Christmas designed to help small brands. Quantity (500 words) at least 300
- #13 Your blog should be the heart of your brand messaging, like a light to a moth attracting new and different potential customers each and every day. Not just blog strategy it is social strategy, customer comms and in fact all marketing should be driven from or to your blog.
- #14 Not just blog strategy it is social strategy, customer comms and in fact all marketing should be driven from or to your blog. slightly different hooks - new audiences Want to open to them and hook them
- #15 Funnel the customers in to your hub. Sharing key - word of mouth Which means branding on everything you do is important so they know where to come. Colour / logo / naming
- #16 Google Analytics - iDashboard iphone app Tracking links in social - short URLs
- #17 Social media is your friend and free marketing tool. Use it.
- #18 Facebook organic reach down to just 6% - AdAge Fewer than half of Twitter users visit the platform every day – Pew Research The half life of a Tweet us just 24 minutes For Facebook post half life is 90 minutes - Wisemetrics
- #19 Flogging your blog is not actually about monetising your blog - that may be a pleasant spin-off. About using your blog as a content hub to leverage awareness, traffic and authority to help you in your sales elsewhere.
- #20 Flogging your blog is not actually about monetising your blog - that may be a pleasant spin-off. About using your blog as a content hub to leverage awareness, traffic and authority to help you in your sales elsewhere.