This document provides an overview of blogging and working with bloggers. It defines what a blog is and how blogging has evolved from personal websites to distribution on multiple platforms including writing, photos, audio, and video. Bloggers, also called influencers, create content to influence audiences. They work as independent publishing entrepreneurs using various mediums. Blogging is valuable for businesses as most travelers use online resources for planning and blogging earns a high return on investment. The document outlines best practices for working with bloggers, including aligning on values and skills, clear communication, and using a contract to define expectations and deliverables.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
The Art and Science of Volunteer DevelopmentBloomerang
https://bloomerang.co/resources/webinars/
Engaging volunteers effectively provides a real benefit to your organization. Active involvement enriches volunteers and helps them feel they are making a difference. Money often follows involvement.
In this webinar, Jeff Jowdy will give an overview of how to implement or improve an effective volunteer program.
Attendees will learn:
What a positive volunteer experience is
The benefits of a volunteer program to your nonprofit
The benefits of volunteering for the volunteer
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially during the end-of-year blitz, and how can social media make your efforts more effective?
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
The Art and Science of Volunteer DevelopmentBloomerang
https://bloomerang.co/resources/webinars/
Engaging volunteers effectively provides a real benefit to your organization. Active involvement enriches volunteers and helps them feel they are making a difference. Money often follows involvement.
In this webinar, Jeff Jowdy will give an overview of how to implement or improve an effective volunteer program.
Attendees will learn:
What a positive volunteer experience is
The benefits of a volunteer program to your nonprofit
The benefits of volunteering for the volunteer
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially during the end-of-year blitz, and how can social media make your efforts more effective?
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
With the presidential election only a few months away and $6 billion predicted for ad spending, how can nonprofits make their fall fundraising campaigns heard? Join us to learn about the historic impact of presidential elections on fundraising—and discover strategies for successfully surviving the election season.
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah
Social Selling using Social Media is a very different process than traditional selling. Plug in Muse can guide you through the process.
More on my website: www.PluginMuse.com
Strategic communications planning and building audience personas-Matt Tidwell...Matthew Tidwell
This was a presentation delivered by Kansas City area communications consultant Matt Tidwell, APR, and Tricia McKim, Vice President, Morningstar Communications to the Kansas City chapter of the International Association of Business Communicators in May 2014. It covers strategic communications planning and building audience personas as a planning tool.
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Crowdfunding for Your Cause, training for the Utah Non Profits Association.
Training by Devin Thorpe of the Your Mark on the World Center (YourMarkOnTheWorld.com).
It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.
This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
LIGHTS! CAMERA! CUSTOMERS!
Building Your Business Through You Tube and Video Marketing!
An All-Sta Panel Including:
MODERATOR:
Jay Berkowitz, Founder and CEO of of Ten Golden Rules
PANELISTS:
J.B. Glossinger, MBA, Ph.D.,
Internationally known Speaker, Author, Coach and Consultant.
Share Ross, Owner
Video Rockstar University
Jennifer Seremetis, Producer and Owner
Plum Productions
Arts Marketers: Building a Better WebsiteKen Moire
A presentation for the Arts & Education Council of St. Louis to various members about how to evaluate your website performance and what to expect from your website as a central business tool in 2015.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
SEO for Schools - NAIS 2017 Annual ConferenceJennyMunn.com
Word of mouth is king when it comes to driving contact-form completion, tours, and admissions. But more and more K-12 schools are amping up their online visibility and making sure they’re findable to their target market, influencers, and referral partners through search and social SEO (search engine optimization). In this workshop we'll pull back the curtain to shed light on the path to modern SEO success.
Presented by: Jenny Munn, The Munn Group
We’ll explore the following themes:
• Why am I not ranking better?
• Why are other schools ahead of me?
• What do I need to do to get started today improving our presence online?
How To Work With Influencers To Drive Sales TomorrowMatt Gibson
There has been a lot of talk in the marketing world about the value of influencer marketing, but few marketers have the experience to maximize the potential of an influencer campaign. This presentation outlines why influencer marketing offers excellent value for your marketing dollar and provides best practices for maximizing the results of influencer campaigns.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
With the presidential election only a few months away and $6 billion predicted for ad spending, how can nonprofits make their fall fundraising campaigns heard? Join us to learn about the historic impact of presidential elections on fundraising—and discover strategies for successfully surviving the election season.
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah
Social Selling using Social Media is a very different process than traditional selling. Plug in Muse can guide you through the process.
More on my website: www.PluginMuse.com
Strategic communications planning and building audience personas-Matt Tidwell...Matthew Tidwell
This was a presentation delivered by Kansas City area communications consultant Matt Tidwell, APR, and Tricia McKim, Vice President, Morningstar Communications to the Kansas City chapter of the International Association of Business Communicators in May 2014. It covers strategic communications planning and building audience personas as a planning tool.
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Crowdfunding for Your Cause, training for the Utah Non Profits Association.
Training by Devin Thorpe of the Your Mark on the World Center (YourMarkOnTheWorld.com).
It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.
This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
LIGHTS! CAMERA! CUSTOMERS!
Building Your Business Through You Tube and Video Marketing!
An All-Sta Panel Including:
MODERATOR:
Jay Berkowitz, Founder and CEO of of Ten Golden Rules
PANELISTS:
J.B. Glossinger, MBA, Ph.D.,
Internationally known Speaker, Author, Coach and Consultant.
Share Ross, Owner
Video Rockstar University
Jennifer Seremetis, Producer and Owner
Plum Productions
Arts Marketers: Building a Better WebsiteKen Moire
A presentation for the Arts & Education Council of St. Louis to various members about how to evaluate your website performance and what to expect from your website as a central business tool in 2015.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
SEO for Schools - NAIS 2017 Annual ConferenceJennyMunn.com
Word of mouth is king when it comes to driving contact-form completion, tours, and admissions. But more and more K-12 schools are amping up their online visibility and making sure they’re findable to their target market, influencers, and referral partners through search and social SEO (search engine optimization). In this workshop we'll pull back the curtain to shed light on the path to modern SEO success.
Presented by: Jenny Munn, The Munn Group
We’ll explore the following themes:
• Why am I not ranking better?
• Why are other schools ahead of me?
• What do I need to do to get started today improving our presence online?
How To Work With Influencers To Drive Sales TomorrowMatt Gibson
There has been a lot of talk in the marketing world about the value of influencer marketing, but few marketers have the experience to maximize the potential of an influencer campaign. This presentation outlines why influencer marketing offers excellent value for your marketing dollar and provides best practices for maximizing the results of influencer campaigns.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Content is the Fire, Social Media is the GasolineSarah Zink
Social media is a slippery eel. Each platform has its pros and cons, and two seemingly 'identical' businesses will have two entirely different social media strategies.
How do you figure out what platform is best for you? How do you know how best to use each platform?
This slideshow barely touches the tip of the iceberg on what you need to know/is out there to learn about social media - but I think it will give you a good place to start.
Email questions/comments to Sarah at PlaidforWomen dot com.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
$118.4 billion was spent on content marketing, video marketing, and social media in 2013. What will be your content marketing focus in 2014?
In this 451 Marketing webinar, our Executive Vice President of Digital Marketing Francis Skipper will share his insights on upcoming trends and strategies to captivate your audience through content marketing.
Walk away from this 451 Marketing webinar with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
Is Your Website Helping or Hurting Your Business?AudienceView
Your website is more important than you realize. If it isn’t mobile-friendly, it could be costing you money. Find out what’s really at stake when it comes to your web presence and what you can do to improve the overall customer experience to increase online ticket sales.
Is Your Website Helping or Hurting Your Business? by Kathryn Hunt
Day 1
Similar to Everything You Don't Know About Bloggers and Blogging (20)
ChatGPT: What Does it Mean For The Future of Content?Matt Gibson
ChatGPT is one of the most discussed and least understood technologies in the world right now. This talk will explain what the travel industry needs to know including: how it works, what its limitations are, whether it will replace Google, how it will change SEO, when you should use it to increase productivity, and when absolutely should not use it.
Most people don't understand influencer marketing (webinar)Matt Gibson
Dispelling the most common myths about influencer marketing and discussing how it became so widely misunderstood.
A video of this presentation can be seen at: https://upthinkisgood.com/people-dont-understand-influencer-marketing/
How to tell compelling stories online to market your business, with information on every aspect from the qualities of a good story, how to generate foolproof data-proven story ideas, how to write headlines that will grab readers, and how to promote your stories to ensure they reach the maximum number of people.
How Technology Is Going To Reshape TravelMatt Gibson
How changes in communications technology like machine learning, voice interface, and augmented reality are going to change the way people research travel and make purchase decisions.
How Emerging Destinations Benefit From Working With Travel BloggersMatt Gibson
In this presentation Matt Gibson (President of the Professional Travel Bloggers Association) and Dileep Mudadeniya (VP of Marketing for Cinnamon Hotels, Sri Lanka) discuss how emerging destinations benefit from working with travel bloggers and the results of the TBC Asia conference and blogger trip.
How Bloggers Benefit Your Business | Professional Travel Bloggers Association...Matt Gibson
A presentation by Matt Gibson, Samantha Dancy, and Shane Dallas of the Professional Travel Bloggers Association presented at Arabian Travel Market on how bloggers can help travel brands.
Professional Travel Bloggers ITB Asia Panel DiscussionMatt Gibson
Professional Travel Bloggers speak to marketers at ITBA Asia about content and social media strategies for driving conversions and sales both onsite and by working with independent bloggers.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5. Travel Photographer & Social Media
Specialist
Known for taking The Road Less Travelled
Founding Member of Google+ Create
Shane Dallas
6. • What a blog is
• What blogging is
• What bloggers do
• Why blogging is valuable to your business
• How you can work with bloggers
What We’re Going To Talk About
8. Q: What’s the difference
between a blog and a website?
9. Q: What’s the difference
between a blog and a website?
A: There isn’t one
10. • One person
• A personal website
• Writing
• Photos
What A Blog Used To Be
11. WHAT A BLOG USED TO BE
• One person
• A personal website
• Writing
• Photos
WHAT A BLOG IS NOW
• Any number of people
• Multiple distribution
platforms
• Writing
• Photography
• Audio
• Video
13. Influencers
The repeated creation of content for distribution
on one or more online platforms with the
intention of influencing a specified audience.
34. 65% of leisure travelers are inspired by
online sources
Source: Google Travel Study, June 2014, Ipsos MediaCT
Why Blogging Is Valuable To You
35. About 80% of travelers use online
resources to plan their trips and search
is the most common starting point
Source: Google Travel Study, June 2014, Ipsos MediaCT
Why Blogging Is Valuable To You
36. Why Blogging Is Valuable To You
Tourist destinations & travel earned $7.04
in earned media for every dollar spent in
2014 on influencer marketing
Source: Burst Media
37. • Brand Alignment
• Knowledge and skill alignment
• Budgeting Overlap
• Clear Communication, Expectations, Deliverables
• Payment
• Professional Travel Bloggers Association
How To Work With Bloggers
38. Brand Alignment
– Is the influencer passionate about your product?
– Do the influencer’s values match your brand values?
– Does the influencer’s audience match your desired
customer?
How To Work With Bloggers
39. Knowledge and skill alignment
– Does the influencer understand your product?
– Does the influencer have the skills to help you
accomplish your goals?
How To Work With Bloggers
40. Budgeting Overlap
– Influencers can often offer more than promotion
– Opportunity for affordable service bundling and
overdelivery
How To Work With Bloggers
41. Clear Communication, Expectations, Deliverables
– Poor communication is responsible for most bad
experiences
– This usually arises from lack of clear goals
– A clear contract will prevent 99% of misunderstandings
How To Work With Bloggers
42. Payment
– Proven to achieve better value for investment
– Required by professional influencers
– Enables the employer to guarantee delivery on deadline
How To Work With Bloggers
43. Professional Travel Bloggers Association
– Membership of vetted professionals
– Influencer search engine
– Information on industry standards and best practices
http://travelbloggersassociation.com
How To Work With Bloggers
47. • Shane Dallas
• Next: 17:10 – 17:55
• Travel Tech Theatre
• Practical examples of how Social Media has
been successfully used in the Middle East to
promote travel brands and products
How People And Brands Use
Social Media for Success
48. • Karen Osman
• Tomorrow: 15:50 – 16:50
• Travel Tech Theatre
• Overview of how blogging and social media
work with existing marketing channels to
enhance them as well as work independently.
Tips, Trends, And Techniques For
Blogging And Social Media
Presentation download
Blogger contact information
Further reading
What we’re going to talk about
Blogging is changing rapidly. It’s not what it was last year. It’s becoming bigger and broader than most people realize. Platforms are changing. How industry works with bloggers is evolving.
Goal: Give you an overview of blogging and the latest trends that are driving change in online marketing
Also, give you some information you can use to take advantage of ATM’s blogger speed dating
What we’re going to talk about:
What a blog is / What blogging is / What bloggers do / Why blogging is valuable to your business / How you can work with bloggers
What a blog is
It’s constantly changing, and a lot of people have an outdated understanding of blogs and blogging.
To understand what a blog is, first we’re going to talk about what a blog used to be – which is what most people think a blog is.
What’s the difference between a blog and a website?
There isn’t one
What a blog used to be / One person / A personal website / Writing / Photos
WHAT A BLOG IS NOW / Any number of people / Multiple distribution platforms / Writing / Photography / Audio / Video
Influencers
Most ‘bloggers’ create content on multiple platforms, so the term blogger is becoming outdated.
Influencers is a better term to use.
Influencers
New definition of blogging:
The repeated creation of content for distribution on one or more online platforms with the intention of influencing a specified audience.
Influencers
Influencers are content creators. Blogs, publications, social media, television, radio, podcasts are all just distribution methods.
Content Distribution
Content is King, but distribution is queen, and she wears the pants.
Jonathan Perelman, Buzzfeed
Influencers are content creators. Blogs, publications, social media, television, radio, podcasts are all just distribution methods.
What Influencers Do
Writing / Photography / Broadcast / Video / Public speaking / Social Media Marketing / Domain Experts / Consulting
Above all influencers are independent publishing entrepreneurs
Above all influencers are independent publishing entrepreneurs
KAREN
Book Authors -- Lauren Julif, How Not To Travel The World -- Torre DeRoche, Love With a Chance Of Drowning
Travelers Handbook Series – All Bloggers
Karen Osman -- ????
Me: En Voyage (Eva Inflight), Up! Westjet Inflight, Action Asia, Huffington Post
Gary Arndt of Everything Everywhere, one of the most awarded travel photographers in history
Dave Bouskill of The Planet D – Won and was finalist 10 times for photography in the 2015 NATJA awards
My own portrait of a woman from Bhutan won a NATJA Gold last year
SHANE
Dubai Eye - Shane Dallas
This Week In Travel - Gary Arndt - Chris Christiansen - Jen Leo
Indy Travel Podcast – Craig Martin
Daily Travel Podcast - Nathanial Boyle
Mark Weins - Migrationology
354,000 Subscribers - 79,100,000 Views
Sonia Gil – Sonia Travels
Languages – Entrepreneurship - Travel
Sonja Gil – 152,000 Subscribers - 12,700,000 Views
A video that I made with Keen Shoes for cable television in Canada
Maggie Wu of Fly With Maggie and Hidden Gems Productions
30,00 subs on WeChat
Gaining tens of thousands of subscribers per week on various platforms
What Doesn’t Suck - Jeff Johns, professional producer, and partner Anne.
Local video bloggers focussing on getaways for Dubai residents.
Domain experts - Jodi - celiac travels // Nancy Vogel - Family on Bikes - Family adventure // Shane - social media in travel // What Doesn’t Suck – Dubai getaways // Matt - adventure travel - travel blogging industry // Maggie Wu – independent travel for Chinese women
Consulting - Domain expertise: consumer taste, consumer behavior, product feedback - social media marketing - influencer outreach and campaign management
Above all influencers are independent publishing entrepreneurs
Why travel blogging is valuable to you
Two main reasons: 1. Effectiveness and 2. Value
65% of leisure travelers are inspired by online sources
Source: Google Travel Study, June 2014, Ipsos MediaCT
About 80% of travelers use online resources to plan their trips and search is the most common starting point
Source: Google Travel Study, June 2014, Ipsos MediaCT
BurstMedia Study:
Tourist Destinations & Travel earned $7.04 in earned media for every dollar spent – the third most beneficial study in the industry
http://www.convinceandconvert.com/social-media-research/best-influencer-marketing-research/
Budgeting overlap / Influencers can often provide more than promotion. This creates an opportunity for very affordable service packaging and overdelivery
**Successful bloggers always preach overdelivery
Clear Communication, Expectations, Deliverables / Poor communication is responsible for most bad experiences / This usually arises from lack of clear goals / A clear contract will prevent 99% of misunderstandings
Payment / Proven to achieve better value for investment / Required by professional influencers / Enables the employer to guarantee delivery on deadline
Kalispell – Pay per day / Deliverables: live social media coverage, blog posts, hi-res marketing photos
Yonderbound – Consulting / Pay per hour / how to develop and attractive product for bloggers / results: blogger testing and ambassador program
Calgary – Pay per day / Video hosting / Video promotion / Also resulted in blog posts and social media coverage
SHANE
KAREN
Presentation download
Blogger contact information
How People And Brands Use Social Media for Success
Shane Dallas
Next: 17:10 – 17:55
Travel Tech Theatre
Practical examples of how Social Media has been successfully used in the Middle East to promote travel brands and products
Tips, Trends, And Techniques For Blogging And Social Media
Karen Osman
Tomorrow: 15:50 – 16:50
Travel Tech Theatre
Overview of how blogging and social media work with existing marketing channels to enhance them as well as work independently.