Many authors experience some anxiety about building a platform, partially because a large majority of assets they need to develop are digital. Blogging, tweeting, pinning, posting—these are activities that lie outside the comfort zone for many authors whose expertise lies in writing good old fashioned books. But the good news is that authors don’t have to reinvent the wheel for content when expanding their platform. The same ideas—and the same content entry points—that an author develops for their manuscript can easily jump from the page to the platform.
Rosemary King - Playing to Learn: How Understanding the Function That Play Ha...Turing Fest
As product managers, we are constantly learning. Learning about new technologies, new ways of structuring experiences, new ways of presenting information. We are constantly challenging ourselves to questions our assumptions about our users, our products, the way that we do things. How can PMs optimize their professional development? How can organizations understand how to better support their people? The way we learn originates in the way we play. For decades cognitive scientists have studied how play develops our minds and the way we interact with the world. Understanding the origins our learning process can help us understand how to continue the process as adults. This talk will cover the concept of play as cognitive developer, examine how great minds have used playful thinking to innovate new concepts and offer thoughts on how organizations can apply these lessons to their team cultures to create space.
* It's powerful because you can connect in different ways (Content Entry Points)
* It's powerful because it can enhance your credibility as a thought leader (Ultimate Business Card)
* It's powerful because it can improve the chance that someone discovers you (SEO Value)
Greenleaf Book Group is much more than a publishing company: we're an idea company. Our Brand Strategist will share expert tips on creating powerful content and leveraging that content to connect with audiences on a grander scale.
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Professional Editor Brandy Savarese discusses how to successfully turn your book idea from a simple concept into a complete manuscript, including:
* The 3 points to know before you start writing
* Guidelines for structuring your content
* Advice for actually doing the writing
* What to do when you have a first draft
* What is an editor and how do you find one?
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Rosemary King - Playing to Learn: How Understanding the Function That Play Ha...Turing Fest
As product managers, we are constantly learning. Learning about new technologies, new ways of structuring experiences, new ways of presenting information. We are constantly challenging ourselves to questions our assumptions about our users, our products, the way that we do things. How can PMs optimize their professional development? How can organizations understand how to better support their people? The way we learn originates in the way we play. For decades cognitive scientists have studied how play develops our minds and the way we interact with the world. Understanding the origins our learning process can help us understand how to continue the process as adults. This talk will cover the concept of play as cognitive developer, examine how great minds have used playful thinking to innovate new concepts and offer thoughts on how organizations can apply these lessons to their team cultures to create space.
* It's powerful because you can connect in different ways (Content Entry Points)
* It's powerful because it can enhance your credibility as a thought leader (Ultimate Business Card)
* It's powerful because it can improve the chance that someone discovers you (SEO Value)
Greenleaf Book Group is much more than a publishing company: we're an idea company. Our Brand Strategist will share expert tips on creating powerful content and leveraging that content to connect with audiences on a grander scale.
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Professional Editor Brandy Savarese discusses how to successfully turn your book idea from a simple concept into a complete manuscript, including:
* The 3 points to know before you start writing
* Guidelines for structuring your content
* Advice for actually doing the writing
* What to do when you have a first draft
* What is an editor and how do you find one?
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Georgia Common Core Coach, CCGPS Edition, Composition, Level IITriumphLearningNY
Composition exercises support students in constructing more complex, sophisticated writing, as required by the Common Core Georgia Performance Standards.
Get a comprehensive review of both the writing process and research process, in entirety. Easy-to-follow lessons focus on specific writing types that are outlined in the Common Core Georgia Performance Standards. During this program students will be integrating different sources into research papers based on a prompt.
Maneuvering the Media Ocean: Social Media for AuthorsVraeyda Media
Vraeyda Media executive's presentation on social media marketing specifically for authors. Discover platform demographics, proper posting numbers per week, time/effect ratios and good campaign practices.
Georgia Common Core Coach, CCGPS Edition, Composition, Level ITriumphLearningNY
Composition exercises support students in constructing more complex, sophisticated writing, as required by the Common Core Georgia Performance Standards.
The first two lessons of Georgia Common Core Coach, CCGPS Edition, Composition provide the foundation for the remaining lessons. With the first lesson walking students through the writing process from start to finish, and the second lesson taking them through the entire research process. The second unit of the book offers lessons on specific writing types that are outlined in the Common Core Georgia Performance Standards.
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
How to Start, Maintain, and Succeed in the Blogosphere. Tailored for the indie publisher of either fiction or nonfiction who wants to establish an online presence for their books through blogging and social media, this session provides an overview of what it takes to start, maintain, and succeed in the blogosphere. You'll gather best practices, writing tips, strategies, and more from seasoned blogger and branding expert Corrin Foster in an intimate classroom setting. Questions addressed in this session include:
- Why blog? (...or why you want a blog for personal or business use maintained by the publisher or author.)
- What are the elements of a blog? (...or why you need to make a plan for your content using an editorial calendar and how to stick with your plan!)
- Which domain and what hosting options are right for you? (...or the pros and cons of popular blogging platforms.)
- How do you integrate social media? (...or how to build a community around your blog.)
- Where's the money? (...or navigating the different ways your blog can make money.)
Designer Games - Creative Exercises to Enhance Your WorkJohn H Douglass
Ultimately we’re all fighting for users, but which ideas will win their favor? Sometimes, in the battle arena of meetings, requirements and design reviews, the loudest voice gets heard but not necessarily the best. Sometimes design sensibilities and user feedback take a backseat to politics, short-term goals or decisions by committee. In this talk you’ll learn more about a few useful weapons, such as gamestorming and design critiques, to make sure the best ideas win.
Ed Cotton of Butler Shine + Stern/Influx Insights and Aki Spicer of Fallon Planning Blog presented "Blogging the Agency" at AAAA Planning Conference 2007 in San Diego
'Teaching an Anthill to Fetch: Developing Collaborative Intelligence @ Work...guestaf93f5
Stephen James Joyce
Author of the best seller : 'Teaching an Anthill to Fetch: Developing
Collaborative Intelligence @ Work'
Visit my profile @ LinkedIn
T: (403) 912 5210
E: info@stephenjamesjoyce.com
Visit our blog:www.GettingCleverTogether.com
Visit the book:www.AntHillSite.com
Visit Stephen :www.StephenJamesJoyce.com
How to tell compelling stories online to market your business, with information on every aspect from the qualities of a good story, how to generate foolproof data-proven story ideas, how to write headlines that will grab readers, and how to promote your stories to ensure they reach the maximum number of people.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
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Georgia Common Core Coach, CCGPS Edition, Composition, Level IITriumphLearningNY
Composition exercises support students in constructing more complex, sophisticated writing, as required by the Common Core Georgia Performance Standards.
Get a comprehensive review of both the writing process and research process, in entirety. Easy-to-follow lessons focus on specific writing types that are outlined in the Common Core Georgia Performance Standards. During this program students will be integrating different sources into research papers based on a prompt.
Maneuvering the Media Ocean: Social Media for AuthorsVraeyda Media
Vraeyda Media executive's presentation on social media marketing specifically for authors. Discover platform demographics, proper posting numbers per week, time/effect ratios and good campaign practices.
Georgia Common Core Coach, CCGPS Edition, Composition, Level ITriumphLearningNY
Composition exercises support students in constructing more complex, sophisticated writing, as required by the Common Core Georgia Performance Standards.
The first two lessons of Georgia Common Core Coach, CCGPS Edition, Composition provide the foundation for the remaining lessons. With the first lesson walking students through the writing process from start to finish, and the second lesson taking them through the entire research process. The second unit of the book offers lessons on specific writing types that are outlined in the Common Core Georgia Performance Standards.
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
How to Start, Maintain, and Succeed in the Blogosphere. Tailored for the indie publisher of either fiction or nonfiction who wants to establish an online presence for their books through blogging and social media, this session provides an overview of what it takes to start, maintain, and succeed in the blogosphere. You'll gather best practices, writing tips, strategies, and more from seasoned blogger and branding expert Corrin Foster in an intimate classroom setting. Questions addressed in this session include:
- Why blog? (...or why you want a blog for personal or business use maintained by the publisher or author.)
- What are the elements of a blog? (...or why you need to make a plan for your content using an editorial calendar and how to stick with your plan!)
- Which domain and what hosting options are right for you? (...or the pros and cons of popular blogging platforms.)
- How do you integrate social media? (...or how to build a community around your blog.)
- Where's the money? (...or navigating the different ways your blog can make money.)
Designer Games - Creative Exercises to Enhance Your WorkJohn H Douglass
Ultimately we’re all fighting for users, but which ideas will win their favor? Sometimes, in the battle arena of meetings, requirements and design reviews, the loudest voice gets heard but not necessarily the best. Sometimes design sensibilities and user feedback take a backseat to politics, short-term goals or decisions by committee. In this talk you’ll learn more about a few useful weapons, such as gamestorming and design critiques, to make sure the best ideas win.
Ed Cotton of Butler Shine + Stern/Influx Insights and Aki Spicer of Fallon Planning Blog presented "Blogging the Agency" at AAAA Planning Conference 2007 in San Diego
'Teaching an Anthill to Fetch: Developing Collaborative Intelligence @ Work...guestaf93f5
Stephen James Joyce
Author of the best seller : 'Teaching an Anthill to Fetch: Developing
Collaborative Intelligence @ Work'
Visit my profile @ LinkedIn
T: (403) 912 5210
E: info@stephenjamesjoyce.com
Visit our blog:www.GettingCleverTogether.com
Visit the book:www.AntHillSite.com
Visit Stephen :www.StephenJamesJoyce.com
How to tell compelling stories online to market your business, with information on every aspect from the qualities of a good story, how to generate foolproof data-proven story ideas, how to write headlines that will grab readers, and how to promote your stories to ensure they reach the maximum number of people.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
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3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
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- Tools and techniques to keep you a step ahead
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
How Great Content Jumps from Page to Platform
1. H o w
G R E AT C O N T E N T
J u m p s F ro m
P a g e t o P l a t f o r m
Greenleaf Book Group
Where Ideas Thrive
www.greenleafbookgroup.com
2. E l i z a b e t h
B a r re t t
B r a n d S t r a t e g i s t ,
G r e e n l e a f
B o o k G r o u p
www.greenleafbookgroup.com
3. “Who learns most from a good
book is the author.”
-- Jose Bergamin,
Spanish writer and playwright
www.greenleafbookgroup.com
4. HOW GREAT CONTENT JUMPS FROM PAGE TO
PLATFORM
.....................................................................................
1. What is a Content Entry Point?
2. What is a Platform?
3. What is SEO?
4. What is a Keyword?
www.greenleafbookgroup.com
6. Q: WHAT IS A CONTENT ENTRY
POINT FOR A BOOK?
A: PLACES IN A TEXT WHERE A
READER CONNECTS WITH AN
IDEA AND DIVES IN TO
LEARN MORE
www.greenleafbookgroup.com
9. Q: WHAT IS A PLATFORM?
A: A FOUNDATION CONSISTING OF
VARIOUS ASSETS THAT A
THOUGHT LEADER CAN BUILD
FROM IN ORDER TO DELIVER
IDEAS TO THE WORLD
www.greenleafbookgroup.com
12. THE JUMP FROM PAGE TO PLATFORM
QUOTES, ARTICLES, STATISTICS
CHECKLISTS, BEHIND THE SCENES
GRAPHICS, PHOTOGRAPHS, MAPS
CASE STUDIES, ANECDOTES
QUESTIONS, TAKEAWAYS
INTERVIEWS WITH EXPERTS
blog
podcast
www.greenleafbookgroup.com
13. THREE TAKEAWAYS
.........................................................................................
1. Build a Bridge
• It’s not necessary to start from scratch. Repurpose
content from your book to build your platform assets.
2. Share Your Message in Different Ways
• By creating a multimedia platform, you cast the net
wide and increase the chances of reaching more
people.
3. Not Everyone in a Demographic is the Same
• Even within your target audience, consumption
preferences vary by personality. Mix it up!
www.greenleafbookgroup.com
15. Q: WHAT IS SEARCH ENGINE
OPTIMIZATION?
A: A COLLECTION OF STRATEGIES
THAT CAN IMPROVE THE
RANKINGS OF A WEBSITE/BLOG
IN ORGANIC SEARCH RESULTS
www.greenleafbookgroup.com
16. Q: WHAT IS A KEYWORD?
A: AN INFORMATIVE WORD OR
PHRASE USED TO INDICATE THE
CONTENT OF A WEB PAGE
www.greenleafbookgroup.com
17. STRATEGY 1 = USE THE LONG-TAIL
Benefits of long-tail keywords include more targeted traffic
and less competition for rankings.
DEFINITION: PHRASES OF MORE THAN TWO WORDS
USED WHEN SEARCHING FOR SOMETHNG SPECIFIC
www.greenleafbookgroup.com
18. STRATEGY 2 = USE THE SEO SALES FUNNEL
AWARENESS CONSIDERATION CONVERSION
A person is
feeling a pain
point and
searching for
help, but they
don’t know
what the
solution is
A person has
learned
enough to now
be searching
for a specific
solution
A person is
ready to
become a
customer
through
purchase or
participation
www.greenleafbookgroup.com
19. SAMPLE KEYWORDS (LEADERSHIP BOOK)
AWARENESS CONSIDERATION CONVERSION
Trouble with
communication
No company vision
How to handle
employee absenteeism
How to motivate a team
Writing a corporate
vision statement
Orientation best
practices
Top management books
for CEOs
Team building
workshops in Austin
Best business podcast
www.greenleafbookgroup.com
20. TOOLS FOR RESEARCH?
• Google Adwords Keyword Planner Tool
• Google Trends
• Google Keyword Suggest
www.greenleafbookgroup.com
21. THREE TAKEAWAYS
.........................................................................................
1. Think Like a Human
• When selecting SEO keywords, consider realistic long-
tail phrases that you would likely use in a search.
2. Span the Whole Funnel
• Utilizing keywords in all 3 phases of the sales funnel
increases the odds of reaching more people.
3. Build Content Around Keywords
• If you know that a certain keyword is targeted and
frequently searched, create content that fills the need
in order to capture the traffic.
www.greenleafbookgroup.com
22. * It gives your book content a
second life
* It enables you to connect in
different ways
* It serves as a cross-promotional
tool
* It improves the chance that
someone will discover you
WHEN CONTENT JUMPS FROM PAGE
TO PLATFORM...
www.greenleafbookgroup.com
