ITB Asia: Tools and Strategies To Boost Marketing Productivity - Matt Gibson
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Tools and strategies, both AI and not, to improve productivity as well as the future of AI chatbot assistants.
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ITB Asia: Tools and Strategies To Boost Marketing Productivity - Matt Gibson
- 1. MARKETING TOOLS AND STRATEGIES TO BOOST PRODUCTIVITY Matt Gibson | CEO, UpThink
- 2. PRESENTER Matt Gibson CEO, UpThink SEO CONTENT INFLUENCERS AI INTEGRATION
- 3. Presentation Information Get the slides, links, and resources for further reading
- 5. 1. Basics Tools everyone should be using 2. Under-Utilized Apps Useful gems you may not know about 3. Lesser-Known ChatGPT Uses Making the most of this versatile tool 4. The Next Big Thing Custom chatbots are about to change work forever WHAT WE’RE GOING TO TALK ABOUT
- 7. PROJECT MANAGEMENT INTERNAL MESSAGING SOCIAL SCHEDULING GENERAL AUTOMATION ANALYTICS REPORTING SEO THE BASICS
- 9. LOOM • Screen recording • Free up to 5 minutes • Record screen, face, or both • Automatic upload to cloud • Cloud editing • Notification of views • Lots of integrations
- 10. CALENDLY • 4 clicks to book a meeting • Free (1 meeting type) • Personal meeting link • Integrates with your calendar • Sends automatic reminders
- 11. DOODLE • Free group polls • Simplified scheduling • Multiple time zones
- 12. POCKET • Free • Save webpages for later • Download to read offline • Easy tagging • Text highlighting • AI recommendations
- 13. GRAMMARLY • Free • Best grammar checker • Nearly 100% accuracy for errors • Works everywhere
- 14. PLAY.HT • AI narration from text • Voice cloning available • Starts at $39 for 5.5 hours • Video narration • Blog posts to podcasts
- 15. PLAY.HT • AI narration from text • Voice cloning available • Starts at $39 for 5.5 hours • Video narration • Blog posts to podcasts
- 16. PLAY.HT • AI narration from text • Voice cloning available • Starts at $39 for 5.5 hours • Video narration • Blog posts to podcasts
- 17. SYNTHESIA • AI video avatars • Voice to text • Brandable and customizable • Video template library • $22.50/month for 10 min
- 19. REV • Text transcription • YouTube captions for SEO • Podcast transcripts for SEO • Translation to 17 languages • $0.25 - $1.50/minute
- 20. REV AI: minutes Human: 24 hours
- 21. PREDIS.AI • AI assisted content • 1 sentence prompts • Video creation • Post scheduling • All major social networks • 120 post for $29/mo • Unlimited $59
- 22. PREDIS.AI 3 minutes 12 seconds
- 23. DALL-E • 100 free credits/day on Bing • Included with ChatGPT Plus • Concept images • Icons • Artwork • Layout & design
- 24. DALL-E
- 25. DALL-E
- 28. CHATGPT • Marketing copy • Summarizing content • Sentiment analysis • Text revision • Translation • Spreadsheet formulas • Social media content • Customer service USE CASES
- 35. CUSTOM CHATBOTS templates brand guidelines knowledgebase database API ChatGPT
- 36. CUSTOM CHATBOTS • Like an internal search engine • Access multiple information sources • Restricted by topic • Restricted by information source • Trained on brand guidelines • Can be trained to use templates • Can be hosted locally for security (not ChatGPT) FUNCTIONALITY
- 37. CUSTOM CHATBOTS • Website copy • Social media • Sales documents • Internal communications • Customer service • Process automation AN ALL-IN-ONE AI ASSISTANT
- 39. 1. We should all be using the standard tools 2. There are several more great tools you can use today 3. If you’re not using ChatGPT you should start learning now 4. AI assistance and automation are inevitable 5. AI is the future of customer engagement and the first step in transitioning to AI is a custom chatbot assistant. RECAP
- 40. Presentation Information Get the slides, links, and resources for further reading