Is your martial arts studio prepared for the busiest time of year, back to school? We're pumped and we want to help you stand out from your competitors to get students registered for September. How can your school prepare for the chaos? Chris Millares, Chief Development Officer of Amerikick is going to help you get ready and create the best back to school plan, guaranteed to boost your registration numbers. In this webinar Chris will guide you through: *Leveraged priced points for back to school success *The importance and impact a phone call can have on leads *Differentiating yourself from other schools *Social media tricks (aside from Facebook) *Creating hashtags (#) for your school

1. Taking the BS out of “Back to School”
Chris Millares
CDO, Amerikick Martial Arts
www.Amerikickinnovation.com 215-432-2372 chris.m@amerikick.com

2. How our Businesses Can Make
us Feel

3. Method to the Back to School
Madness
O Leveraged Price Points for Back to School
Success
O Everyone is saying the same thing!!!
O Social Media: Keep it simple. Keep it
easy!
O Hashtag campaign step-by-step
O The impact of of building excitement over
the phone (Setup for outbound success)

4. Price Points - “Make it Easy”
O As business owners, we have to make it
as easy as possible for our customers to
buy
O Membership funnel: Start with a “No
Brainer” i.e. $19.99 for 3 classes
O Build value from day one
O Leverage your martial arts “solutions” to
community issues, challenges, hot buttons

5. What families are looking for!
O “Our martial arts program builds
confidence, focus and discipline…”
O Make a decision - “What makes us
different?” “What makes us better?”
O Sometimes the answer is simple
O Plug into your marketing strategy (Center
your advertising, artwork, scripts around
this decision)

6. Social Media - Keep it
Simple!!!

7. Social Media Points
O Target Your Audience
O Babies and Cats??? Huh???
O Build value, earn trust, then sell - Quality
video, quality blogs/ articles…
O The value of Facebook groups
O You are the “Back to School” Expert

8. Hashtag Campaigns “#Your
School Name Back to School”

9. Hashtags Continued
O Announce in class
O Mass email in PerfectMind
O Promote throughout your Social Media
Outlets
O Offer a healthy combination of advice and
special offers

10. O “Here’s what’s exciting and new”
O Facilitate Referrals
O Lead calls - “It’s back to school. They
might be interested now!!”
O On a scale of 1 to 10, how good is your
staff on the phone.
O “It’s a contact sport!!”
Elevate your Phone Game

12. Mr. Marketer Back-to-School
Release