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Yourolein social media

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Yourolein social media

  1. 1. About ChampionsWay &PerfectMIND<br />Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people<br />Office located in New Jersey<br />Headquarters in Vancouver, BC<br />Twitter.com/ChampionsWay<br />.com/ChampionsWayINC<br />Facebook.com/ChampionsWayFans<br />blog.championsway.com<br />community.championway.com<br />
  2. 2. Your Role in Social Media<br />
  3. 3.  <br />
  4. 4. Take Aways<br />The Role of the Owner with Social Media<br />The Role of the First Impression (Front Desk)<br />The Role of the Experience (Your Staff)<br />The Reports you need (or you are wasting time and Money)<br />How to plan, measure, and adapt<br />
  5. 5. Take Away # 1<br />The Role of the Owner with Social Media<br />
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  7. 7.  <br />
  8. 8. Why your business will die<br />It will be too late for you to recover<br />Your competition will be to far ahead to catch up<br />The Internet has a history, and so will you or your competitors<br />I Said two years ago………….<br />
  9. 9. You are a media company. The question is do you know it yet?<br />
  10. 10. You do not if…….<br />Have no idea what is going on.<br />You think your 17-18 son/daughter/assistant can get it done alone.<br />You are letting the future of your business be run by a teenager<br />You say “I want nothing to do with it.”<br />You say “Once my webiste is fixed I will get started.<br />
  11. 11. The Way you Sell and Market HAS changed<br />Every day your database is becoming less valuable<br />Soon it will a bunch of names that will be worthless<br />
  12. 12. The value of your business will be<br />Your Social Reach<br />Or how far someone else can reach for you or with you<br />
  13. 13. Two types of Owners<br />
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  15. 15.
  16. 16. If you are already going full force….<br />Staff Management<br />Daily Job Description<br />Monthly Plan<br />Monthly Stats<br />Network and be the EXPERT in your area<br />
  17. 17. If you are getting Started<br />SMO Course<br />Realize you are a year and a half behind<br />Be Patient you will catch up<br />It is a system of best practices not a quick way to get students<br />Set Clear small goals like you did with martial arts<br />Get a mentor-One of our clients<br />
  18. 18. Take Away #2-The Role of the First Impression (Front Desk)<br />
  19. 19.
  20. 20. A missed info call costs the business at least 1K<br />Everday the front desk person does not get a walk in, students, or a phone call to your facebook page is detrimental to your school<br />THEY MUST BE TRAINED and provideyou with a report.<br />SMS , Email and Facebook<br />The Job Description is being redefned more and more every day<br />
  21. 21. Why is my Facebook Page Dead?<br />You<br />Your Staff<br />Your total creativity and follow through<br />NO Direction<br />
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  23. 23.
  24. 24. Starts as soon as they Walk In<br />Discount to becoming a Fan<br />For current clients<br />Who cares about the people that are not interested<br />
  25. 25. Take Away # 3-The Role of the Experience (Your Staff)<br />
  26. 26. You can be one or the other <br />
  27. 27.
  28. 28.
  29. 29. What is their Role?<br />Contests<br />Tips after class<br />Using Facebook to ask questions<br />Shout Outs<br />COMMON SENSE<br />IPHONE or Mobile<br />Clips<br />
  30. 30. Continued<br />Parents Testimonials<br />Student Testimonials<br />Funny Videos<br />No religion or Politics<br />Offline Events<br />Be a ROCKSTAR<br />The best invention EVER is Social Media<br />
  31. 31. Myth #1-It takes too much time<br />If you try to brand everything on video<br />If you do not use real time<br />You are using more than an IPHONE or IPAD<br />You are looking at software editing programs for videos<br />If videos are more than 30 seconds<br />
  32. 32. Myth #2-My jr. Black Belts Handle my Social Media<br />Involved-Yes<br />Handled-No<br />
  33. 33. Myth #3-My staff does not want to be involved<br />Get rid of them<br />Let them work in am office<br />Not talking about 18-<br />They are in the wrong business<br />You can never have enough content<br />
  34. 34. Take Away#4-The Reports you need (or you are wasting time and Money)<br />
  35. 35. The Reports<br />Facebook Insights (Free)<br />Reach (Work)<br />SMO Campaigns ($)<br />
  36. 36. Facebook Insights<br />
  37. 37. Facebook Insights<br />
  38. 38. Reach<br />
  39. 39. SMO Campaign Report in PM<br />
  40. 40. SMO Campaign Report in PM<br />
  41. 41. You need to start with this……<br />So you can be ready for what is coming<br />20-30 Campaigns<br />Make decisions based on Science and Data not your “Feeling”<br />
  42. 42. Take Away # 5-How to plan, measure, and adapt<br />
  43. 43. How to Plan<br />15 Days Prior<br />SMO Library (Released on Monday)<br />How are you going to hook them up?<br />What are you giving to them?<br />What is in it for them?<br />
  44. 44. If Your saying…..<br />Im not getting a ROI <br />We are not getting students<br />It is not working……<br />
  45. 45. Reality<br />You are not working!<br />I did not put in a program and get less than 500 schools in one year<br />
  46. 46. How to Measure<br />Every day<br />Review with your staff<br />What are YOU doing wrong?<br />
  47. 47. How to Adapt<br />By reviewing DATA and making a decision based on Logic not emotion<br />
  48. 48. Questions<br />
  49. 49. Register For Sensei Nick’s Upcoming Webinar<br />“Social Media Marketing: Are you Finally ready to get started?”<br />

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