This document provides an overview of the SMO 2.0 service available starting October 1st, 2011. It includes social media setup and integration, lead capturing forms, mobile responsive design, custom reporting, email automation, and ongoing support. Key aspects include social media and website setup, customization for capturing leads across platforms, campaign creation, lead nurturing automation, and quarterly updates. The goal is to save time and money while improving lead generation and conversion for fitness businesses through an integrated social media optimization solution.

1. SMO 2.0 Available October 1st 2011

2. OverviewSocial SiteSocial MediaMobile SiteCampaignsReportsAuto Emails/Lead Nurturing AutomationYour Role

3. Social SiteLead Generating Social SiteDesign-Simple and Easy to ConvertCustom Design-$449

5. Capture Forms

8. Less Text is better-Home Page Call to Actions

9. Mobile SiteSearch will take user to the social site to mobile site automaticallyWhere do you leads come from?You will know where to put more effort

10. Social MediaAccount Creation to major platformsFacebook / PerfectMINd Integration2 post Per Day on Facebook to increase Edgerank

11. Facebook / PerfectMIND Integration

15. Campaign Creation

16. SMO Campaigns Set up-Updated every Quarter (Seasonal)

18. Reports

20. Your RolePicturesInterviewFollow up

21. What this will do for youSave Time and MoneyTake away human errorFocus on the basicsTrain staff how to teach

22. QuestionsIncluded for all SMO ClientsContact CWAY at 877-774-5425

23. Phase 1-Social Media Set Up Set up of Social Media Platforms connected to PerfectMIND

24. Capture Forms on Platforms (Free Trials)

25. Auto Email Set up to you or person in Charge of Lead ConversionSet Up Time: 2 weeksEmail and Phone Call when it done

26. Training Library SMO 2.0 will is also available

27. Phase 2-Social Site/ Mobile SiteCustom Set up of your Social SiteCustom Set up of your Mobile SiteCapture Form Set upCampaign Set UpReport Set UpEmail Notification Set UpLead Nurturing Set UpSet UP Process-30 Days

29. Social Site CustomizationCustom Images that fit your Gym/SchoolCapture Forms that fit your GYM/School

32. ProgramsAll Connected to Capture Forms (Click Get Started) Auto email when lead has been generated

33. Auto email after 7 days (Content Drive with Call to ActionEach Program for Adults. Youth, Pre-School have Capture Forms

35. Home Page-Kits and Content Call to Actions1 Per Month that will be added to the SMO Library-Content will be included-Generic

37. Mobile Site4 Pages Home, Program-Mobile Capture FormsReproting in PerfectMIND to see the difference in Consumer Search

40. Phase 3-Custom Reports and Lead Nurturing

43. Auto EmailsLeadsStudentsLeads not converted in 7 days

44. Leads-Auto Emails-1 per month

45. Students-1 Per Month

46. Leads not converted in 7days

48. Local Search

50. Support and Quarterly UpdatesWeekly Q and A WebinarQuarterly Updates for Social Site and Mobile SiteCourses and SMO 2.0 Training Library