You've invested in paid ads, SEO and a website redesign – it's cost you a lot of money and the results have been underwhelming. Getting a lead's attention is challenging and converting them requires another level of mastery. Understanding the conversion funnel and customer journey will position your school to generate qualified leads in time for the busy back-to-school season. Join PerfectMind Marketing Manager, Jason Kamara, and Digital Marketing Consultant, Walter Katzberg as they take you through: - Common reasons schools are not generating online leads - Understanding the journey from stranger to student - Mapping content to stages of the customer journey - Supercharging conversion rates with low-hanging fruit

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