The document provides guidance for organizing a holiday sale at a martial arts school. It recommends setting the sale date for the Saturday before Thanksgiving and promoting it for 6-8 weeks through various marketing channels. The sale should offer discounted program upgrades and packages to generate additional revenue and student retention over the holidays. Detailed plans cover sale prep, merchandise, and procedures for running the event smoothly on the day of the sale.

1. Holiday Sale Why?
►Create Retention
►Additional Revenues
►Investments
►School Impovements
►Open Additional locations
►Service to your loyal students

2. The Plan
►Set Date & Time
►Ads and Promos internal and external
►Target Students for products/upgrades
►Send out customized programs
►Distribute Catalogs/wishlists
►Plan Sale Day
►Execute

3. Date and Time
►Saturday before Thanksgiving!
►Set Specific Hours 4-6 depending
►9 AM to 3 PM
►No classes that day! Important
►Call-In Orders are acceptable that day

4. Holiday Sale Marketing
►6-8 Weeks of constant ads and promos
►Hand out post cards in all classes over the
next few weeks
►Hang 11x17 Holiday Sale Poster in your
school and in local business
►Direct Mail all your students and lead
prospect list

5. Holiday Sale Marketing

6. Holiday Sale Marketing
►Make announcements in all classes. Have
staff talk it up 6 weeks prior
►Business to business cross-promotions
►Post on your school website
►Create an event page on your facebook
page
►Constant posts on all your social media
sights facebook, googl+, pinterest, twitter,

7. Holiday Sale Marketing
► Film a mini infomercial and post it socially and
email out
► weekly or twice weekly email blasts about the sale
6-8 weeks prior
► Post holiday gift ideas on your social sites 4 weeks
prior
► Hand out the Century holiday catalogs and
wishlists 3-4 weeks prior
► Text message 1-2 weeks prior

8. Holiday Sale Marketing

9. Holiday Sale Programs
Basic Program
Black Belt Club
Master Club
Leadership
Demo Team
Competition Team
Cardio Kickboxing
Personal Training/Private Lessons
Boot Bamp/Yoga/MMA
Tricks/XMA Class
Camps: 1 day, spring, summer, holiday

10. Holiday Sale Orders
► Weapons and Packages
► Sparring Gear and Packages
► Apparel
► Accessories
► Uniforms
► Training Bags, At Home Equipment, Mats
► Catalog Items
► Belt Racks

11. Holiday Rules of Retail
►Only order stock for uniforms, weapons and
sparring gears. You sell this year round.
►If you have a budget, keep your orders
small.
►Try and target how many students need
sparring package and how many need
weapons packages

12. Holiday Rules of Retail

13. Holiday Rules of Retail
►Make new student gift baskets and have
them wrapped and ready to go.
►Order samples of everything you are not
going to stock: Swords, Apparel, Bags,
equipment, novelties etc.
►Target and special groups in your school like
fitness students and offer products

14. Holiday Sale Orders

15. Holiday Sale Upgrades
► Target 20-40 students who are eligible for
upgrades ie; Master Club, Black Belt Club, Fight
Club, Demo Team, Tricks, Amerikick Extreme,
kickboxing.
► Each upgrade must have sound reason!
► Contact them two weeks prior to the sale about
how they qualify for upgrade and specials will be
available if they are interested.

16. Holiday Sale Upgrades
►For all the students interested in upgrades,
give them customized program options.
Include PIF, monthly, family discounts etc.
►Package your sale programs accordingly
with discounts.

17. Holiday Sale Upgrades
►Students to Target: New Yellow belts,
students getting ready to spar, student
moving to advance class, student who are
interested in tournament training, students
nearing black belt test.

18. Holiday Sale Prep
►Decorate your school one to two weeks
before the sale. Spend a little money and
make your school nice and festive.
►Gather and train your sales team for the
day.
►Email out a few sale items and programs a
few days before-sneak peak

19. Holiday Sale Prep
►Set up merchandise table areas with
weapons, uniforms, gear, apparel,
equipment, novelties etc.
►Have a table and chairs with refreshments
and catalogs and wish lists for customers to
place orders.
►Have a door greeter and floaters to help

20. Holiday Sale Prep

21. Holiday Sale Prep

22. Holiday Sale Other Ideas
►Don’t oversell your PIF. Set a limit.
Example; only 10 Master Club PIF will be
available.
►Have discount cards to give out to
customers. Good for a future purchase.
►Have new student packages ready $19.95
and $99.00 make two great price points

23. Holiday Sale Other Ideas
►Advertise your sale external to local print
and web.
►Get rid of old inventory
►Place your orders right away after the sale
►Avoid non Amerikick branded items
►Launch new program; yoga, mma etc.

24. Holiday Sale Day Of
► Place lots of tables and chairs out for parents to sit
and place orders. On the tables have catalogs, wish
lists, pens, snacks, flyers of program discounts. Etc.
► Have an area for kids to play but not see what the
parents are doing.
► Have a gift wrapping/gift bag station available.
Volunteer moms.
► Have plenty of catalogs and wish lists available

25. Holiday Sale Day Of
► Use boards, banners, Flat Screen, Posters to list
that day only specials and list discounts.
► Use I-pads for all staff to complete purchases via
perfect Mind
► Don’t run large programs on credit card machine. Use
check or cash. Example: 3 year BBC for $3999.