Let’s discuss how to achieve your marketing objectives when you’re over tasked, underfunded, and for those who have bosses that won’t buy you nice things (tools). Bosses, I’ll show you how to empower and educate staff on methods and inexpensive tools to be more efficient. Join me for a jam packed session of practical tools, tasks, and tips to help with social media, SEO, AVI production, and other common marketing objectives. Limited time or budget doesn’t have to mean limited results.
Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
We Are Ometrians - The Ometria Culture DeckOmetria
We Are Ometrians - The Ometria Culture Deck, describing who we are, what we stand for and the kind of people we want to join us - http://www.ometria.com
The HACKTOURISM Social Media Presentation presented by Neil, Lerato and William at the #GoLimpopo #EnjoyMoreThisSummer Conference in Polokwane 4 December 2020
Carpe momentum: How to seize the moment using Audience Engagement Technology....Hypermedia
Micromoments are increasingly becoming the new battleground for brands. Technology that powers campaigns that can handle micromoments and provide contextual marketing are omnichannel marketing platforms that go way beyond traditional email. They need to eliminate silos while handling data from a myriad of different sources. ING.be wanted to first understand its audience and figure out what they do, where they hang out and what their needs are.
Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy ToolsMarketSnare
Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy Tools, but here are 170+ tools to help you with your social marketing efforts.
Presented by Kevin Mullett, director of visibility and social media for MarketSnare, at
#SocialPro Las Vegas November 19th, 2015
Remember, being useful to your audience isn’t a trick or a trend.
http://twitter.com/kmullett, http://kevinmullett.com, http://marketsnare.com
We Are Ometrians - The Ometria Culture DeckOmetria
We Are Ometrians - The Ometria Culture Deck, describing who we are, what we stand for and the kind of people we want to join us - http://www.ometria.com
The HACKTOURISM Social Media Presentation presented by Neil, Lerato and William at the #GoLimpopo #EnjoyMoreThisSummer Conference in Polokwane 4 December 2020
Carpe momentum: How to seize the moment using Audience Engagement Technology....Hypermedia
Micromoments are increasingly becoming the new battleground for brands. Technology that powers campaigns that can handle micromoments and provide contextual marketing are omnichannel marketing platforms that go way beyond traditional email. They need to eliminate silos while handling data from a myriad of different sources. ING.be wanted to first understand its audience and figure out what they do, where they hang out and what their needs are.
Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy ToolsMarketSnare
Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy Tools, but here are 170+ tools to help you with your social marketing efforts.
Presented by Kevin Mullett, director of visibility and social media for MarketSnare, at
#SocialPro Las Vegas November 19th, 2015
Remember, being useful to your audience isn’t a trick or a trend.
http://twitter.com/kmullett, http://kevinmullett.com, http://marketsnare.com
Activating Your Current & Potential Visitors with Online ContentMarketSnare
Learn how to produce content that solves people’s problems, answers their questions, evokes emotion AND entertains your audience. Yes, even if you have limited time or budget you can keep your social channels and website filled with content that informs and converts. Join me for practical, buzzword free, ways to bring visitors back and attract new ones.
Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
Make It Easy for Travelers to Connect and Select You - IN OH Tourism ConferenceCirrus ABS
Kevin Mullett presents at the Indiana Ohio Regional Tourism Conference.
Many businesses unknowingly place barriers between themselves and the very travelers they are trying to reach and connect with. Others are unaware of key factors that cause potential customers to go elsewhere.
In this session we will look at actual examples of changes that can have a huge impact on your social media, mobile, and online marketing effectiveness. We will discuss actions you can take to maximize those that connect and select your business from pre-trip planning through the duration of their stay. And while we are at it, we will toss in ideas for making sure their friends and followers here all about you.
UXPA UK April Event: UX Strategy
Sponsored by Futureheads
Date and venue: 16 April 2015, The Telegraph, 111 Buckingham Palace Road, SW1W 0DT
This presentation covers foundation questions for UX strategy:
- Why UX strategy? What problem does it seek to solve?
What is the relationship between UX strategy and business strategy, product strategy?
- Are there new skills and techniques required to develop UX strategy?
- Why should UX professionals make great strategists?
Why UX professionals often fail at strategy and strategic influence?
Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying their experience strategy framework, methodologies and expertise across a range of global clients. He is speaking at UX STRAT in Amsterdam, June 2015.
Marketing Metrics That Matter - HOW Design Live 2018Ali Schwanke
This presentation was originally given at the HOW Design Live/HOW Marketing Live Conference in Boston, on April 30, 2018.
The session addressed the differences between various categories of metrics, vanity metrics (Facebook likes/shares) vs. metrics that illustrate customer retention (conversions/engagement), that marketers seek.
We then explored how designers can help their team increase performance by presenting information and metrics in a visually appealing way to illustrate overall value, as a result of establishing clear goals and outcomes at the onset of marketing and design collaborations.
For more information about this topic, contact Ali Schwanke or Simple Strat at www.simplestrat.com.
Sources referenced in this presentation include Crazy Egg, KissMetrics, AMA, Search Engine Journal, HubSpot, and Tim Ferris.
Conferência E-Commerce Brasil SC 2018 - The Great Consumer Diaspora: Strategi...E-Commerce Brasil
The Great Consumer Diaspora: Strategies and tactics for winning in a widely distributed shopping environment - Anthony Long
Conferência E-Commerce Brasil SC 2018 - Sala Vendas (dia 08 de maio)
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
Digital Attribution - should we care? - #SAScon @therustybearRussell McAthy
Attribution is a hot topic - Russell @therustybear discusses issues with the analytics industry as a whole and then covers what is possible in attribution and then the issues that you will find.
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
What is Experience Strategy? by Tim Loo for DesignSingapore CouncilTim Loo
On the 26 August 2014, Tim Loo, Strategy Director at Foolproof, presented "What is Experience Strategy?" at special event organised by DesignSingapore Council and hosted at the National Design Centre, Singapore. This is a shareable version on that presentation.
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...How to Web
Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. He is also a columnist at Inc. Magazine and he kindly accepted our invitation to take the stage last year at How to Web Conference www.howtoweb.co and share his expertise with the tech community.
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...Katie Martell
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
@KatieMartell
---
Snow White had seven dwarfs, the world has seven seas.
Likewise, startups often make seven critical mistakes when bringing a new brand to market.
Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers.
How does any brand break through in these conditions?
In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed.
VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseJulia Campbell
It's a crowded, cluttered, noisy online landscape, with information coming at us from every angle. How can a small nonprofit stand out without spending hours on social media or tons of money on advertising? In this webinar, Nonprofit Digital PR expert Julia Campbell will explain the concept of Digital PR, why it's vital for nonprofits, and how to start a Digital PR plan. Nonprofits will come away with techniques that they can implement to build movements and connect with supporters, in an authentic and ethical way.
Learning objectives:
What is Digital PR and why it's more than just "getting on social media"
How to start a manageable Digital PR Plan for your nonprofit
Tried-and-true techniques and tools to manage online overwhelm and get better results from your digital marketing activities
Dominating Local Search Rankings with Relevance, EEAT, & More by Kevin Mullet...MarketSnare
Why would I pick this image of weak aurora over the many other photos I have with better aurora displays and in more exotic locations? Relevance!
Are you locally relevant? Does Google agree? Local SEO is not limited to Google Business Profiles (GBP) and the map pack. In this session, we'll empower you with tips, techniques, tasks, and tools to improve your local visibility in your primary market and beyond. How? With relevance, reviews, business listings, citations, backlinks, E-E-A-T, and more. Whether you're a small business owner, digital marketer, or SEO specialist, this session will help you improve what you're already doing well and provide you with the actions you need to dominate your local search rankings.
Created and presented by Kevin R. Mullett (@kmullett) at the 2023 Zenith Digital Marketing Conference in Duluth, MN on 4/20/2023
#Zenith2023
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
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Learn how to produce content that solves people’s problems, answers their questions, evokes emotion AND entertains your audience. Yes, even if you have limited time or budget you can keep your social channels and website filled with content that informs and converts. Join me for practical, buzzword free, ways to bring visitors back and attract new ones.
Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
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In this session we will look at actual examples of changes that can have a huge impact on your social media, mobile, and online marketing effectiveness. We will discuss actions you can take to maximize those that connect and select your business from pre-trip planning through the duration of their stay. And while we are at it, we will toss in ideas for making sure their friends and followers here all about you.
UXPA UK April Event: UX Strategy
Sponsored by Futureheads
Date and venue: 16 April 2015, The Telegraph, 111 Buckingham Palace Road, SW1W 0DT
This presentation covers foundation questions for UX strategy:
- Why UX strategy? What problem does it seek to solve?
What is the relationship between UX strategy and business strategy, product strategy?
- Are there new skills and techniques required to develop UX strategy?
- Why should UX professionals make great strategists?
Why UX professionals often fail at strategy and strategic influence?
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This presentation was originally given at the HOW Design Live/HOW Marketing Live Conference in Boston, on April 30, 2018.
The session addressed the differences between various categories of metrics, vanity metrics (Facebook likes/shares) vs. metrics that illustrate customer retention (conversions/engagement), that marketers seek.
We then explored how designers can help their team increase performance by presenting information and metrics in a visually appealing way to illustrate overall value, as a result of establishing clear goals and outcomes at the onset of marketing and design collaborations.
For more information about this topic, contact Ali Schwanke or Simple Strat at www.simplestrat.com.
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The Great Consumer Diaspora: Strategies and tactics for winning in a widely distributed shopping environment - Anthony Long
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Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
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---
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Likewise, startups often make seven critical mistakes when bringing a new brand to market.
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How does any brand break through in these conditions?
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What is Digital PR and why it's more than just "getting on social media"
How to start a manageable Digital PR Plan for your nonprofit
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@igshpa #IGSHPAconf
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https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
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8. TOOLS HELP YOU PAY ATTENTION
START
LISTENING &
WATCHING
@KMULLETT #InOhTourism
9. @KMULLETT #InOhTourism
Is this how your company would handle a complaint?
This IS your
company AND is a
visual record of your
customer service!
10. WHY DON’T THEY
LIKE US
@KMULLETT #InOhTourism
» Are we clear with our message?
» Is design or action most important?
» What is our call to action?
» What is in it for ME? (WIIFM)
» Icons are notifications, not calls-to-action.
34. GET OVER IT,
YOU ARE IN-PUBLIC
RIGHT NOW
CREDIT: PEOPLEOFWALMART.COMCREDIT: HUMANS OF NEW YORKCREDIT: ARTOFMANLINESS.COM
@KMULLETT #InOhTourism
35. SETTING UP FOR
WEBINARS
@KMULLETT #InOhTourism
Tablet (notes)
Webcam/mic
(or pro mic)
Digital recorder
Remote presenter
Smartphone
Glass of water
(without ice)
Marketing Tips, Tactics, & Tools for People Who Wear too Many Hats
(Over 150 Social Media Tools + tips) - Presented by Kevin Mullett, Cirrus ABS’ Director of Visibility & Social Media, for IN-OH Regional Tourism Conference, on June 11th, 2015.
I get it. Some days, you probably feel like this guy. Trying to hang out for dear life, and you still end up upside down, and with at least your pride bruised. But, you got to get back up and ride the bull again tomorrow.
The real painful part of putting together a tools deck like this is having to limit what I can put in it for the time I have with you. This is but a categorized sampling from which you can start your due diligence research from.
Practitioners need the tools that empower them to do more, with less, and at the right time
The C suite wants their workforce to have the right tools, so long as they fit the budget and allow workers to be more efficient
http://twitter.com/kmullett, http://www.kevinmullett.com
http://twitter.com/marketsnare, http://www.marketsnare.com
How many of you have bosses that won't let you have nice things? How many of you bosses constantly hear excuses why something can’t get done. Uh huh, there are always two sides.
Well we have a lot of clients in that same boat, so I like to find free or cheap tools that still solve problems. Let’s get focused on what tools are going to move the needle, simplify your life, or provide meaningful insight. Tools should support your efforts, not your curiosity.
Now before we just go joining all these social channels and downloading tools, because they are free, we need to understand: While social media is free to use, it is not free to do. (Wind is free, putting up a windmill and maintaining it are not.) Even free tools have a cost associated with them. You are investing in setup, learning, maybe some data entry or migration, and if it turns out not to be the right tool, you will certainly have to do a majority of that all over again.
You must weigh time and attention against opportunity and potential return. Social Media is also not a task you complete! It is an ongoing effort that requires attention.
Don’t be surprised when you receive little gain, from that which you put no resources into. Your outcomes will be impacted by your investment. Very few tools work without an operator.
That said, we also need to allocate the correct amount of effort and resources to achieve a goal. Therefore, you should expect that some tools are going to be part of the budget to help you get results.
We have too many social media experts jumping up and down about interns controlling social media. While I understand why, and agree to a point, we are forgetting to discuss the part of online reputation we do not and cannot control. UGC, other people, and their perception of the brand.
What UGC is out there that you are ignoring?
Via https://www.facebook.com/places/
Some of you may be spending money to garner attention, only to be rejected during the review process because you’re not spending resources to mange what their research will surface.
Google My Business – https://www.google.com/business/
bing Places for Business - https://www.bingplaces.com/
Google review sheet - https://www.whitespark.ca/review-handout-generator?utm_source=slideshare.com&utm_medium=SlideDeck&utm_term=Kevin%2BMullett&utm_content=In%2BOh%2BTourism&utm_campaign=content%2Bearns%2Blinks
The hotel handwritten note hiccup. Why are you here spending time and money to bring in more people who will be disappointed with your service?
Don’t blame your marketing people, when it’s a service or reputation issue.
Here the original story here: http://www.kevinmullett.com/the-hotel-handwritten-note-hiccup/
(16) Tools
A stage is only an opportunity to connect, you still have to listen and watch your audience. Do they understand? Do they have a question? These tools can only help you pay attention. Thought it could be argued this helps engagement, we are talking about baseline response at this point.
Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings.
IFTTT, Zapier (freemium, $20+/mo), Yahoo pipes, Ecquire ($20+/mo), CloudWork (formerly TarPipe, freemium, $10+/mo)
Twilert (email) $9+/mo, trackur (dashboard) $97+/mo, Google alerts, TweetSeeker (email), SocialMention, Nutshell Mail (email), Tweetalarm (email), Mention (freemium, $29+/mo), Topsy (email or rss, bought by Apple), Buzzsumo (freemium, $99+/mo), Postling (email, $10+/mo).
Not pictured:
http://www.talkwalker.com/alerts – Alert system, Google Alerts competitor. (Freemium)
Which of these two will grow their Facebook page? Signage helps educates your customers and your staff about your online social presence. Which of these two will grow their Facebook page?
Are we clear with our message?
Is design or action most important?
What is our call to action?
What is in it for them?
(11) Tools
It isn’t any secret that Google encourages fast loading sites. Well, why aren’t you doing something about that?
Mobile-Friendly Test -
Google Search Console (formerly webmaster tools)
AJAX Edition by Compuware – Free (requires account) performance and debugging tool. *download
Pingdom Website Speed Test – Detailed waterfall, grade, analysis, plugin/widget responses. Test DNS. Ping & Traceroute. (Free monitoring for one user http://bit.ly/1maySZk)
Gtmetrix – Simple and advanced Waterfall, Yslow, Grade, Platform designation (wordpress etc.), PDF Export.
Yslow –
Google PageSpeed Tools –
WebPageTest – Waterfall with suggestions, grades, connection view, Traceroute, Performance review, MIME type, Connections, Domains.
URI Valet – Validation (W3C various), Server headers, Objects, Time to download, In/Ext links.
Mobitest – Test your mobile site load performance, page size, includes a waterfall chart.
zOompf – Score, page size, server requests, performance suggestions, freemium.
WhichLoadsFaster – Ok, mostly for fun, but you can show a competitor.
Not pictured:
Microsoft Search Engine Optimization Toolkit – IIS speed tests
ShowSlow – Unique result display and over time, Y Slow grade, Page speed, WebPageTest, dynaTrace rank, (open source)
W3 Total Cache – Wordpress plugin.
LoadImpact – check server load from all around the globe – freemium.
CloudFlare – Freemium, optimized delivery of sites.
WebSiteOptimization – Free speed report, prescriptive comments and recommendations.
Which loads faster – Compare two sites head to head for page load supremacy.
(6) Tools
Important for ecommerce and local SEO, let’s check for duplicate content. And these tools can be used for online reputation management (ORM).
Copyscape – Check via URL to see other sites with similar content and the percentage. Checks ALL copy on page, including links.
Plag Spotter – Online duplicate content checking, from url, but appears to only consider body copy.
plagium – Check via text, URL, for news, or social (beta). If you create an account you can review old searches and set up alerts.
CopyGator – Check to see if your RSS feeds are getting ripped off, by other feeds.
Plagiarisma.Net – Check by URL, Past text, or upload file. Also has browser extensions, an Android app, and Windows software.
Google Operator allintext – put in a long string to return matches
Not Shown:
http://smallseotools.com/plagiarism-checker
http://training.seobook.com/duplicate-content-checker
http://www.seomastering.com/similar-text-checker.php
http://unique.cloxy.net/
(17) Tools
While the previous slide had tools we could use here, and some of these tools could be used for listening, this group is more focused on the task of real-time interaction, researching audience and languange, and creating archives of event or making lists.
Wayin – Real times listening, analytics, for events, across multiple channels. ($unlisted)
Storify – Curate via many social channels and Google to build a report or story page. (Freemium, $??)
Topicurious – Research! Easily find tweets from old Tweets, using that hashtag, filtering. (Free)
Listly – Build lists, collaboratively if you want, with voting and embed options. (Freemium, $10/mo)
RiteTag – Hashtag research for tweets. ($10+/mo)
hshtags – create and search boards for hashtags, Twitter, Facebook, Instagram, Tumblr, Vimeo, Flickr, G+.
Tagboard – search hashtags across twitter, instagram, facebook, APP.NET, vine, and G+. (Free)
Keyhole – Twitter hashtag/kw reports and analytics ($129+/mo), Influencer Marketing, Newsroom Insights.
Tweet Binder - Twitter hashtag/kw reports and analytics, with comparative feature. (Freemium, $40-500/mo?)
Twazzup – Twitter, real-time hashtag/kw monitoring and analytics. (Free)
Nurph – (Free)
tchat.io – T witter, real-time hashtag and chat tool. (Free)
Twubs – Twitter, real-time hashtag and chant tool. (Free)
oneQube – Twitter analytics, reporting, and hashtag tool.
Hashtagify.me- Hashtag search, related to discovery, and analytics tool. (Freemium, starting at $10/mo)
TweetChat – Twitter, real-time, hashtage and chat tool. (Now owned by oneQube folks) (Free)
Not pictured:
Meltwater Icerocket – I didn’t include because you can’t filter out by languange
(12) Tools
If you don’t research where your audience is at, you have about as much chance of connecting as being hit by lightning.
http://www. fullcontact.com
Google Analytics > Acquisition > Social > Data Hub Activity
http://crowdriff.com/riffle/# - Free
http://ming.ly/ - freemium, unlimited $9.99/mo.
http://intelligence.towerdata.com/ formerly Rapleaf – (quote, but reasonable) Email/Audience information, enhancement, intelligence
http://rapportive.com/ -
http://www.mailchimp.com – SocialPro add-on starts at $1/mo.
http://minemymail.com/ - extract all emails addresses, add profile pics, social, gravatar, twitter, facebook data. Starts at $4.99
Linkedin Contacts! contact management with social tie-in. Facebook, Twitter, Gmail, Yahoo, Google Voice, Evernote, TripIt, MailChimp, Constant Contact, Aweber, CSV import, Address books and Calendars. (formerly Connect HQ)
http://reachable.com/ - (no pricing) Reachable discovers and scores the maze of relationships among people and among companies
Sidekick – profiles in gmail, outlook, and apple mail, see who opens your email and one what type of device, schedule emails
Not pictured –
my6sense - https://play.google.com/store/apps/details?id=com.my6sense.client.android
Falcon - https://chrome.google.com/webstore/detail/falcon/fcbcnboheaijdfnkchlbeilgmaebdogd?utm_source=chrome-app-launcher-info-dialog
RelateIQ - https://chrome.google.com/webstore/detail/relateiq/cnkgdfnjmgamkcpjdljdncfjcegpgcdg
(3) Tools 1 dupe
Riffle by CrowdRiff – (Freemium) $10/mo or $100/yr. http://bit.ly/1waLDcW
MyTopTweet –
CrowdRiff – curation, notification, and conversation starter.
Tool 1 dupe
But…my privacy!
formerly found on street corners
are you really all that invisible
who did we do business with 30-40 years ago?
distribution does not equal visibility
(2) Tools
Cloze is a spectacular desktop and mobile tool to help you keep in touch with key contacts, influencers, and notifies you of who you are losing touch with.
Team tool is Circulateit.
(16) Tools:
Be careful to avoid packratious egotitious. The goal is to grab what you need, and that includes what you can give away to build audience, attention, and authority.
Swayy – Freemium: Pulls trending content from your social accounts, by source and keywords. Sends emails. Provides some analytics. Starts at $9/mo for Pro.
Potluck – (Acquired by Facebook) Content conversation sharing platform.
Inbound.org – Content karma/voting and discovery platform.
Beatrix – Tool to assist in the discovery of content to build a weekly social media plan. Starting at $29/mo
Scoop.it – Follow peoples links/posts.
Flipboard – Follow magazines that are generally subject focused.
Cloze – Keep up with important contacts and the content they share.
Circulate.it – Team sharing and discovery.
Buzzsumo – Newer beta: Identify shared links (by topic or domain) and influencers from G+ shares, FB Likes, IN shares, T shares. See total shares, who’s sharing, and reshare!
Klout – No, not for the score, for the new curation and scheduling capabilities.
Buffer – They now show what your network is talking about.
Newsle – Show hot content by Facebook friends, friends of friends, everyone, LinkedIn or email contacts. Sort by recent or interesting.
NewsMix – You specify sources (people, lists, etc) from platforms like Twitter (usernames/lists), Facebook (pages), Pinterest (username/board).
ContentGems – Find content by interests, via curated sources.
Postris – Visual! Customize your dashboard according to your interests and favorite topics and get your daily updates from leading publications and social networks.
Bundle Post – (not free) combination curation and posting tool
Not pictured Scoopinion
Depricated:
ShareBloc – Voting, pulls from Twitter, follow topics (Blocs), people can follow you, (SUBMIT). Last Tweet Oct 20th, 2014
Here are 10 tools to help you organize and optimize your content opportunity.
Consider creating a content opportunity report (COR) before settling on an content (editorial) calendar, because it is important to discuss opportunity, and the value of each one, before committing to the effort to create content for each one.
Stop talking about Editorial Calendars before accessing your monthly, quarterly, and yearly known opportunity.
Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important. If the in-house is there, he is glad to hear someone reinforcing the need.
Days of the Year – where you go to investigate odd holidays and content opportunities.
Holiday Insights – Another site for finding absurd or abnormal holidays. (Today is Absurdity Day)
GatherContent – Get content from your clients. (Freemium, $49+/mo)
DIVVY HQ – (starting at $25/user/mo)
CoSchedule – Editorial calendar and scheduling. Watch settings. ($10/mo)
Kapost – Editorial calendar, publishing to social. (starting at $2k/mo)
Smaply – Visualize the customer journey, and optimize for personas. (starting at 25 EUR/mo)
Edit Flow – Calendar plugin for WordPress – (Free)
Content Opportunity Report - http://bit.ly/1wG5xuj
Editorial Calendar Plugin for WordPress – (Free)
Not listed/pictured:
Complete Guide to Personas by Kevan Lee over on the buffer app blog. - http://bit.ly/1eG1t3J
Editorial Calendars by Pam Moore - http://bit.ly/1jFr7dd
Editorial Calendars by Jamie Griffiths - http://bit.ly/1jFrzbo.
Content 101. Solve people’s problems, answer their questions and entertain them.
(12) Tools 3 dupe
Now that we have some content, that isn’t just from other people, we should make sure we are leveraging that.
BuzzBundle – Brand mentions, keywords, *personas, *proxies, scheduling. Software. T, FB, G+, IN, Youtube, Yahoo! Answers, forums, Blogs. (Freemium, $199/mo)
Hootlet – schedule & share bookmarklet (Freemium)
buffer – schedule & share bookmarklet (Freemium)
twuffer – compose and schedule tweets in a simple interface. (Free)
dlvr.it – You publish. We deliver. (Freemium, $10+/mo)
BundlePost – (Starting at $20/mo)
Sidekick – profiles in gmail, outlook, and apple mail, see who opens your email and one what type of device, schedule emails
Socedo – Social lead discovery and automated engagment to sales pipeline. ($100+/mo)
Friends+Me – Cross-post social to and from social channels and Google+. (Freemium, $5+/mo)
Symphony – Publish, schedule images, monitoring, replying, team, ($14+/mo)
Salesformics - Sales and marketing automation that’s as easy to use as a search engine ($99/mo)
PostPlanner – Schedule for FB, though you can do that natively in FB now. (Free)
(19) Tools (1 dupe)
We need to look for things that resonate so we can write about them again and so we can expound on them in say a blog post.
Crowdbabble - Analytics: Facebook, Instagram, Twitter, LinkedIn. ($29+/mo)
Analytics.twitter.com or Ads.twitter.com – Analytics provided by Twitter.
Demographics Pro for Twitter– Pay-per-use starting at $80, starting at $29.95/mo, trial (shows where they eat, shop, buy apparel, epic demographic data.
RetweetLab.com – Various Twitter analytic data points. (Free)
Tweetreach – Measure a tweets reach and create archives. (Freemium, $84+/mo)
Fruji – I like this so much I pay for it. It’s cheap. (Freemium, $3+/mo)
tailwind – (formerly PinLeague and bought PinReach) measures Pinterest, competitors, collaborators, trends, domain info, and more. Very cool. (Freemium, $149+/mo)
Buzzsumo – Measure you or your competitors content and social reach effectiveness on FB, IN, T, Pinterest, G+. (freemium, $99+/mo)
Social Crawlytics – Shows you, or your competitors, popular content on FB, T, G+, Pinterest, IN, Delicious, and StumbleUpon.
SharedCount – Track shares of your domain/link on Facebook, Twitter, Google +1’s, Pinterest, LinkedIn, Delicious, and StumbleUpon. (Freemium, $40+/mo)
agorapulse – Facebook apps & Twitter crm, moderation & analytics. ($30+/mo) A few free FB tools.
Steady Demand Pro – Google+ insights and analytics. ($12+/mo) Freebie brand page audit - http://www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php
Wiselytics – FB analytics 400 fan min (Free). Wisemetrics – Complete dashboard ($)
CircleCount – G+ analytics, find influencers, and so much more.
Quintly – Dashboard for Facebook, Twitter, YouTube, and Google+. (Freemium, $69+/mo)
SumAll – Unique presentation of data from multiple social channels. (Premium feature soon, 42 platforms?)
Add This – check the analytics of what is being shared from your site.
Timing+ - Google+ best time to post tool.
Not shown:
http://www.allmyplus.com/ - Google+ analytics (Free)
(2) Tools – Share Link Generator!
So how can we make sharing easier while also gaining more tracking capabilities? Share Link Generator, in combination with bit.ly or the goog.le shortener can do just that.
Share Link Generator: http://www.sharelinkgenerator.com/
Tweet it » bit.ly/115VEGAS
(4) Tools 1 dupe + 2 tips
The Google Analytics URL Builder Chrome extension is invaluable for building trackable URLs quickly, and it ties in with your bit.ly account. It pre-populates the URL and you can even set up quick sets.
Did you know that you can add “+” behind any Goo.gl or bit.ly url to see that links stats?
GA Social Media Dashboard – Was provided by a Google Analytics dev on G+ and is a starter SM dashboard.
GA Social Data Hub – Partners who participate and provide data like pocket, delicious, etc
Raven Google Analytics Configuration Tool – Helps you configure your GA account for different task.
Don’t forget to association your domain with bit.ly.
(12) Tools 1 dupe
NOD3x – Google plus demographics, charts, and graphs. (Freemium, $9+/mo)
SocialBro – Twitter analytics (Freemium, $14+/mo)
ManageFlitter – Twitter management (Freemium, $12+/mo)
Twitter Counter – (Freemium, $17+/mo)
Followerwonk – Collection of tools for searching and managing Twitter. (Freemium)
Tweriod – Flaky?
twtrland – find influencers and new people to follow. Analytics, top content. (Freemium, $49+/mo
CircleCount – G+ analytics, find influencers, and so much more.
tweepi – Twitter account management. (Freemium, $7.49+/mo)
SocialRank – Search followers, by location, tag, bio, etc. Group, export to csv, twitter list (new). (Free, premium coming.)
Circloscope – Google+ discovery and management ($47/yr, $178/yr)
Commun.it – (Freemium) Twitter engagement tool
Not pictured:
refollow – Find new follows
(6) Tools + 2 resources
Though you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well.
Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day.
http://www.kevinmullett.com/in-search-of-stock-photography/
http://www.kevinmullett.com/my-49-stock-photography-sites-mega-list/
http://www.picscout.com/solutions/search/ - Search by image tool (Free)
http://picscout.com/imageexchange/home - Scroll down to the Firefox and Chrome message (Free)
http://www.tineye.com/ - Reverse image lookup. (Free)
https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk (Free)
https://www.google.com/imghp - Reverse image lookup. Google Search by Image (Free)
http://metapicz.com/ - exif/meta viewer for photos
Don’t even get me started on how inexpensive and easy it is to create great content on via mobile devices!
(19) Tools:
Clipping Magic – easily create masks, cutouts, and clipping paths online. (same people who do vector magic)
Creative Docs .NET - vector-based graphic design tool with support for rich text, ideal to quickly write short documents, manuals, posters, illustrations, schemas, plans, flow charts, and much more.
(19) Tools
I want me some of that infographic and chart image action. You can follow my Pinterest Infographic board for inspiration and information. http://pinterest.com/kevinmullett/infographics/
Hohli – online charts
ChartsBin – charts
easelly –
FreeMind – free mind map tool for desktop
balsamiq – mockup tool (paid)
gliffy – collaborative diagramming. (freemium)
IBM Watson Analytics – (Formerly Many Eyes)
Venngage – Infographic creation with some base templates. (freemium)
Piktochart – Infographic creation tool. A few free themes. (freemium)
visual.ly – infografic service (paid)
infogr.am –
visualize.me –
Datavisualization.ch – Ideas and inspiration. Submit your own.
datamatic.io – free Google Doc based visualization tool
Creately – Diagramming for the desktop, collaboration.
Dipity – Timeline tools.
StatSilk – Interactive Maps and Visualizations from data sets or spreadsheets.
Timeline JS – An open-source tool that enables you to build visually-rich interactive timelines. Uses spreadsheets.
Tableau Public - makes it easy for me to create compelling visualizations that present interactive data to my readers in a variety of interesting ways.
Not pictured:
iCharts – Community to discover and share charts and information. (not pictured)
Information is Beautiful – Ideas and examples of data visualized. (not pictured)
Vizify – bought by Yahoo and closed.
(5) Tools + a social site
All hail the magical animated .gif.
gifyo – social community for creating animated gifs and replying (with gifs) to them.
gifboom – social comminuty for creating your animated gifs and replying (with comments) to them.
giphy – directory of animated gifs.
Cinegif – Make very customized animated gifs, like with limited motions, to keep file size small. Starting at $29/mo.
(10) Tools
Go live and stream your knowledge, join a community, or archive you conversations.
Not going to even get into LMSs and SCORM compliant elearning.
Present.me – Video presentation while displaying your slides. Starting at $85/mo.
Live Ninja – Browse, buy, and sell knowledge through live video.
Google Helpouts –
Google+ Hangouts –
Periscope – Free, mobile
Meerkat – Free, mobile
Spreecast –
linqto – First 30 days are free and only $8 per month thereafter.
justin.tv –
Ustream – Freemium
livestream – Freemium
bambuser – Free for personal, paid for business
Start with the record, edit, and post methods to help alleviate the fear of messing up. Shoot for somewhere between interview attire, humans of New York, and People of Walmart.
Credits to:
The art of Manliness: http://www.artofmanliness.com/2011/12/08/how-to-dress-for-a-job-interview/
Humans of New York: http://www.humansofnewyork.com/book
People of Walmart: http://www.peopleofwalmart.com/50647/beat-drums/
(5) Tools + tips.
Setting up for a webinar requires a computer, webinar software, such as GoToWebinar, and a microphone. The rest of the equipment here are extras, but my setup includes:
A hardwire connection to the internet, with a wireless backup.
A rubber bottomed water glass, with no ice, or a normal glass with a soft surface to set it on.
A webcam microphone or optionally a professional USB microphone like a Blue Snowball. (pictured previously)
A smartphone (or second tablet) MUTED, for monitoring social channels, like a hashtags used, and mentions of the webinar, company, or myself. Also for watching the time.
A tablet to see where I am at with slide timing. How many slides to go and what slide is coming up.
A remote presenter to minimize having to touch the laptop during the presentation. This cuts down on clicking and movement noise.
A sign at the door that informs people that a webinar is in session.
ALL NOTIFICATIONS and ringers are turned off, no, not to vibrate, off.
GoToWebinar – Clunky, but reliable. Starting at $49/mo (trial)
MeetingBurner – Free for 10 attendees, (freemium, pro trial)
anymeeting – Free for 200 people (ad supported, freemium)
ClickMeeting – Starting at $30/mo for 25 attendees (trial)
ReadyTalk – Starting at $49/mo for 25, but they have special options for non-profits! (http://www.techsoup.org/readytalk)
Not pictured: Yugma – Free for 1 person. (freemium)
Not pictured: ilinc (call for pricing)
(11) Tools
WeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download.
screenr – free screen recording tool
Jing – free screen recording tool
Fraps – free screen recording tool
CamStudio – free screen recording tool
Screencast O matic – free
Not pictured: ScreenStream by NCH Software
(13) Tools in Bonus Slide 1:
WhatTheFont –
Tweet2Cite – Citations formatted from Tweets for MLA, APA, and Wikipedia. (Free)
SpeakerText – Video transcription service ($2/min)
Speechpad – Video transcription service ($1/min)
CloudConvert – Convert files (Free)
Convert.Files – Convert files (Free)
Vector Magic – convert bitmap (raster) images to vector. (Freemium, $8/mo or $295 desktop)
screenr – free screen recording tool
Jing – free screen recording tool
WeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download.
jolicloud – Connect all your cloud storage services. (Freemium, 5/mo euro)
LinkPlug – Create a top bar with a call to action for social shares. (Freemium, $5+/mo)
Hello Bar – Top message overlay bar. (Free)
(7) Tools + 5 resources in Bonus slide 2:
This photography technique isn’t all that difficult, but it impresses the heck out of people. Why? Because it is different. Be different. Speak up, be heard, and add value where others aren’t.
Soundcloud – Mobile podcasting (Freemium)
Spreaker – Mobile podcasting (Freemium, $5+/mo)
blogtalkradio – Professional podcasting service
ipadio – broadcast live from a phone call
Yappie – Formerly dubbler, Free community social audio service.
AMEX Open forum –
Quora –
Qzzr – Make quizzes (Freemium, $19+/mo)
Linkedin Groups –
Linkedin Publishing -
(11) Tools 1 dupe
Our line of work lends itself to having to do a lot of research, investigation, reporting, and yes data extraction. Here are some tools to help make that easier. And, let’s not forget that sometimes you also need be able to efficiently fill forms out as well, so here are a few tools for that.
Scrapebox – A discovery engine, BUT you must promise to only use it for good, not evil!
DataMiner – Chrome extension for scraping from web to Excel.
ScraperWiki – Scrape public data.
Scraper – A Google Chrome extension for getting data out of web pages and into spreadsheets.
import.io – Scrape data and transform it into something usable.
Link grabber – Google Chrome extension that grabs all links from a page.
Table Capture – Google Chrome extension for data mining from tables. Export to clipboard or Google Docs.
Linksy.me – email guesser, please use responsibly.
iMacros – Browser automation and data extraction.
LastPass – My password and auto form filling tool of choice. Freemium. Paid for mobile.
RoboForm – Another password tool and form filler.
Not Pictured:
HTTrack – Copy whole websites.
PageNest (formerly Website Stripper) – Copy whole websites.
helium – Data extraction software (Starting at $99)
(11) Tools in Bonus Slide 4:
http://sproutsocial.com/ - starts at $39 per user/mo. & free trial
http://channelmeter.com/ - measures the performance of any Youtube account. Check your competitors.
https://www.viralheat.com/ - Scheduling, analytics, monitoring, team, and more.
http://sendible.com/ - Scheduling, analytics, monitoring, CRM, team. (starts at $9.99/mo. w/free trial)
http://statuspeople.com/ - Find fake followers, and manage Twitter. (Freemium, starts at $8.99/mo. w/free trial.)
http://www.zuumsocial.com/ - Competative analysis across industries. Post times, channels, etc. ($250+/mo)
https://www.rivaliq.com/ - ($100+/mo)
http://www.socialreport.com – starts at $9/mo.
http://simplymeasured.com/free-social-media-tools - some free tools reports
http://www.buzzstream.com/social-media - blogger research and influencer research, relationship managmeent, teams, projects, outreach. (starts at $19/mo. w/free trial *requires cc)
HowSocial – Another simple tool to show how active your brand is across many channels. (Freemium)
(17) Tools in Bonus Slide 5:
http://www.readypulse.com/ - Collect UGC images. ($?)
Curalate – Instagram, Pinterest, FB, T. ($?)
http://www.salesforcemarketingcloud.com/
https://momentfeed.com/ - Mobile brand communication
http://www.talkwalker.com/ - Social Media Monitoring and Analytics (Free tools, starting at 500 euro/mo)
http://www.sysomos.com/ - Listen, measure, engage, learn. ($thousands/yr?)
http://www.attensity.com/home/ - real-time, multi-source, behavior profiling, sentiment, insights. ($?)
http://www.sprinklr.com/ - if you have to ask….
http://synthesio.com – Listen, analyze, engage, team, competitive listening. ($?)
http://www.meltwater.com/ - ($8k/yr?)
http://www.adobe.com/solutions/social-marketing.html – Management, governance, listening and moderation, publishing, campaigns, analytics. ($?)
http://www.lithium.com/ - SM management, analytics, community monitoring, klout perks. ($?)
http://www.sdl.com/ - (formerly Alterian)
http://www.infegy.com/ - “Infegy Atlas” Social intelligence, discovery, lingquistics, comparison, data, ($4000/mo)
http://www.piqora.com/ - Pinterest, Instagram, and Tumblr. Analytics, discovery, Promotions, management. ($?)
http://mutualmind.com/ - Social intelligence, dashboard/command center (events), analytics, visualization, engagment. ($?)
http://www.socialchorus.com/ - Adovocate marketing platform (ugc), employees and brand ambassadors,
Not pictured:
http://www.hubspot.com – starting at $200/mo. – some free/moral bribe reports
http://www.brandwatch.com/ - Starting $800/mo.
Argyle became ViralHeat
Alterian become SDL
Still wanting more tools? Here are 109 SEO tools and 200 Audio, Video, & Image tools. Total = 309 more tools.
http://www.marketsnare.com/news/talking-about-seo-tools-for-winning-business-at-smx
http://www.marketsnare.com/news/over-200-audio-video-image-tools-for-social-media-marketing-from-ismconf
In all your social travels, remember The H.E.L.P. Philosophy
Humanize your message
Encourage conversation
Listen first
Promote Less.
LET’S CONNECT
Search for Kevin Mullett, but please note the two “T’s” at the end of my name. It is what distinguishes me from the fish or the haircut. Please find me on any network you are already participating on and say hello.
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Which of these two will grow their Facebook page? Signage helps educates your customers and your staff about your online social presence. Which of these two will grow their Facebook page?