This document is a group assignment submission for an entrepreneurship course at Universiti Utara Malaysia. It includes an acknowledgements section thanking those who provided guidance. The contents include tasks analyzing entrepreneurial traits like being proactive, open to risk, observant, team-oriented, visionary, and able to learn from failure. Examples used include Robert Kuok and his business empire development, and Howard Schultz and the growth of Starbucks. The assignment demonstrates understanding of key entrepreneurial mindsets and skills.
This document provides an overview of entrepreneurship as a subject. It defines key terms like business, enterprise, entrepreneur, and entrepreneurship. It explains that entrepreneurship involves generating a new business idea and launching an enterprise to pursue growth and create wealth and jobs. The document outlines why entrepreneurship is studied, such as to generate self-employment interest and understand how to set up a business. It also lists the typical units covered in an entrepreneurship course, including introduction to entrepreneurship, forms of entrepreneurship, and financial aspects.
The document defines entrepreneurship and the meaning of the term "entrepreneur". It provides several definitions from different sources over time:
1) The earliest definition comes from Richard Cantillon in 1725, who defined an entrepreneur as someone who buys factors of production at certain prices to combine them into a product to sell at uncertain future prices.
2) Jean-Baptiste in 1825 defined an entrepreneur as someone who combines land, labor, and capital to produce a product which is then sold at a profit.
3) Peter Drucker in the 20th century described entrepreneurs as those who search for change, respond to it, and exploit opportunities from change.
4) NKC in 2008 defined
Class 1: Introduction to web technology entrepreneurship allanchao
This document provides an agenda and overview for an introductory class on web startups and the Lean Startup methodology. The class covers the context and history of web startups, including the dot-com bubble. It discusses that ideas have little value on their own and that execution is key to success. The document then introduces the Lean Startup methodology, including minimum viable products, agile development, and the customer development process of discovery, validation, creation and company building. It concludes with assigning reading materials and noting that next class will involve practice startup pitches to form project teams.
The document discusses opportunities for entrepreneurship and financial freedom through a personal franchising business model called TWCo. It argues that this model allows one to earn over 3 million pesos in 6 months by leveraging social relationships and the business system, requiring only 4-6 hours of work per day compared to longer hours for traditional employment or business ownership. The TWCo approach aims to accelerate one's success by providing training, dividing labor, and sharing risks and profits across participants in the network.
Entrepreneurship involves identifying opportunities to solve problems and create value by allocating resources. Entrepreneurs see problems as opportunities and take action to identify solutions and customers. The document then provides examples of entrepreneurs like El Morro Fi, Jessie Thonburg, Shahid Nazir, and Danny MacAskill who pursued their passions through perseverance and hard work. It discusses the importance of building a strong brand through honesty, ethics and execution to create value for clients and stakeholders.
In this third and last part of the course :
- we add a couple more ideas on how to apply CSR in SMEs
- reporting, yes / no, how?
- how to connect - personal - actions with the company’s purpose?
- what is my personal role of influence in the workplace and in society?
- what is the right structure and right environment to allow CSR to thrive in an SME?
- how can we best communicate internally and externally CSR in an SME?
This document is a group assignment submission for an entrepreneurship course at Universiti Utara Malaysia. It includes an acknowledgements section thanking those who provided guidance. The contents include tasks analyzing entrepreneurial traits like being proactive, open to risk, observant, team-oriented, visionary, and able to learn from failure. Examples used include Robert Kuok and his business empire development, and Howard Schultz and the growth of Starbucks. The assignment demonstrates understanding of key entrepreneurial mindsets and skills.
This document provides an overview of entrepreneurship as a subject. It defines key terms like business, enterprise, entrepreneur, and entrepreneurship. It explains that entrepreneurship involves generating a new business idea and launching an enterprise to pursue growth and create wealth and jobs. The document outlines why entrepreneurship is studied, such as to generate self-employment interest and understand how to set up a business. It also lists the typical units covered in an entrepreneurship course, including introduction to entrepreneurship, forms of entrepreneurship, and financial aspects.
The document defines entrepreneurship and the meaning of the term "entrepreneur". It provides several definitions from different sources over time:
1) The earliest definition comes from Richard Cantillon in 1725, who defined an entrepreneur as someone who buys factors of production at certain prices to combine them into a product to sell at uncertain future prices.
2) Jean-Baptiste in 1825 defined an entrepreneur as someone who combines land, labor, and capital to produce a product which is then sold at a profit.
3) Peter Drucker in the 20th century described entrepreneurs as those who search for change, respond to it, and exploit opportunities from change.
4) NKC in 2008 defined
Class 1: Introduction to web technology entrepreneurship allanchao
This document provides an agenda and overview for an introductory class on web startups and the Lean Startup methodology. The class covers the context and history of web startups, including the dot-com bubble. It discusses that ideas have little value on their own and that execution is key to success. The document then introduces the Lean Startup methodology, including minimum viable products, agile development, and the customer development process of discovery, validation, creation and company building. It concludes with assigning reading materials and noting that next class will involve practice startup pitches to form project teams.
The document discusses opportunities for entrepreneurship and financial freedom through a personal franchising business model called TWCo. It argues that this model allows one to earn over 3 million pesos in 6 months by leveraging social relationships and the business system, requiring only 4-6 hours of work per day compared to longer hours for traditional employment or business ownership. The TWCo approach aims to accelerate one's success by providing training, dividing labor, and sharing risks and profits across participants in the network.
Entrepreneurship involves identifying opportunities to solve problems and create value by allocating resources. Entrepreneurs see problems as opportunities and take action to identify solutions and customers. The document then provides examples of entrepreneurs like El Morro Fi, Jessie Thonburg, Shahid Nazir, and Danny MacAskill who pursued their passions through perseverance and hard work. It discusses the importance of building a strong brand through honesty, ethics and execution to create value for clients and stakeholders.
In this third and last part of the course :
- we add a couple more ideas on how to apply CSR in SMEs
- reporting, yes / no, how?
- how to connect - personal - actions with the company’s purpose?
- what is my personal role of influence in the workplace and in society?
- what is the right structure and right environment to allow CSR to thrive in an SME?
- how can we best communicate internally and externally CSR in an SME?
Practical, actionable tips to execute PR, branding and positioning in unison to grow your startup or small business. Focused on teams with limited resources. Given at Hubspot's INBOUND 2016 in Boston.
(Fast Ongoing Business Empower Network) Fobenrajesh ahlawat
Our objective is to introduce you to a system that’s proven, tested and has changed lives of millions of other people like you.
Unlimited Growth And Income As you view this presentation, you will see there is a solution…
It is not for everyone.
However if you have the drive and the determination to make a change, we are convinced enough to say, you will not find a better opportunity available to you right now than FOBEM………
Let us show you how you can free yourself from your 9-5 job and create a serious income all from the comforts of your own home.
Content Marketing tactics, ideas, tools to grow your business with Toni NavarroToni Navarro Consulting
Are you struggling to create consistent content to connect with your ideal client?
Due to the current situation, people are consuming even more content than ever on social media, blogging, and other platforms too.
Also, nowadays people are searching for more specific information and solutions on google, so you have to optimise content to be visible to your audience.
But the reality is that many business owners and marketers are finding it hard to get the inspiration and time to put together the content that actually connects with your audience, and more importantly, the one that brings them leads and sales.
Do you feel the same way?
As Christmas is around the corner, Toni Navarro will be sharing with you some great ideas and tips for content creation, not only to promote your business on Christmas, but all year around.
In this webinar you’ll learn:
1- How and where to find Content Marketing ideas
2- Great content ideas for Christmas.
3- Content tactics to use all year around.
4- Tactics to promote and distribute your content
5- Content Marketing tools
6- Q&A’s time: to ask questions to Toni Navarro
This document provides an overview of business concepts and strategies for success. It begins with defining business and providing examples of product and service-based businesses. It then lists 9 factors that contribute to business success, such as passion, profitability, clear target market, and work-life balance. Reasons for business failure are also discussed. The document concludes with an interactive workshop where participants work in groups to develop high-level business plans by defining the business model, revenue streams, target customer, and factors for differentiation.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Buildingyournarrative entrepreneurship101-160204175927Otman BEN MALK
The document provides guidance on building an effective narrative to promote a brand or organization. It outlines a 6-step process: 1) Define the target audience; 2) Understand where the audience gets its information; 3) Identify why the brand matters and what competing forces exist; 4) Draw the audience in through relatable and contextualized storytelling; 5) Put the narrative in a meaningful context; 6) Bring the brand into the narrative by addressing how it will solve problems. The goal is to engage audiences and establish the brand as essential to a preferable future.
This document provides information about the Transforming Retail. Together conference happening from May 16-18, 2017 in Toronto, Ontario. The conference will feature speakers from major retailers like GAP, Overstock, and Reitmans who will share secrets and case studies on ecommerce and omni-channel retail innovation. There will also be presentations from disruptors in the space like Frank + Oak, Rent Frock Repeat, and BuildDirect Technologies. The agenda outlines keynotes and panels on topics like identifying omni-channel trends, reinventing large retailers with a startup mentality, using customer data for tailored experiences, and enhancing customer relationships with brands. The exhibitor list features over 50 retail leaders from companies participating in the event.
Daniel Frishberg is an American businessman and radio host. Prior to entering the financial bailiwick, he served as a United States Marine for 3 years. Daniel Frishberg Bizradio attended Fairlawn High School and New York University. He has written extensively and is the author of two books.
Setting up an in-house Marketing Department of One.Shannon Eastman
The document discusses setting up a marketing department of one (MDOO). It provides advice on when to hire an MDOO, what to look for in an MDOO candidate, and lessons learned. Key points include: hire an MDOO after developing your marketing strategy and minimum viable campaign, look for an intrapreneurial attitude in candidates, and ensure the MDOO has clearly defined high-value daily tasks to avoid inertia. Independent marketing advice is also recommended to avoid internal politics influencing decisions.
The hybrid plan combines the benefits of a retail income plan based on business volume with a growth income plan based on point value. Distributors can earn income from both their own purchases and sales as well as those of their downline network. The plan is designed to be easy to understand while maximizing profits for distributors.
TVI Express offers a travel and earn business opportunity through a direct selling model. Their compensation plan includes revolving matrices that allow associates to earn $500 after exiting the first board and $15,000 after exiting the second board, with opportunities to re-enter and cycle out repeatedly. The document promotes the opportunity to earn residual income from the efforts of sponsored associates building their own teams in the matrix structure over time.
This document promotes the opportunity to become an independent distributor with Nu Skin, a multi-level marketing company. It highlights Nu Skin's $4.5 billion brand, innovative anti-aging products, record $2.5 billion revenue in 2014, and over 1,000 lifetime millionaire earners. Becoming a distributor provides the opportunity to earn supplemental income, benefit from Nu Skin's training and mentorship, and participate in the company's humanitarian efforts in 54 countries. Distributors can start with a $1950 business package or $689 customer package.
Google Adwords Academy Summer2014 - SaarikkoJanne Saarikko
The document discusses how companies must evolve from being product-centric to becoming customer-driven in response to changes in the digital environment. It emphasizes that companies need to focus on social objects, which are objects around which communities form. Social objects allow companies to tell stories about their mission and deliver stories to stakeholders. Specifically, social objects help make a company's values and mission tangible by allowing them to tell stories about the social objects. Additionally, content must be part of people's social objects in order to effectively deliver stories to audiences in the digital age.
A presentation adapted from "The Startup of You" by Reid Hoffman and Ben Casnocha. I was the keynote presentation at the "Noche de las telecomunicaciones valencianas" meeting in Valencia, Spain.
1. The document provides strategies for achieving goals through an EASYPHA-MAX franchise, which involves investing $3,000. Key strategies include bringing in 4 partners per month who each invest and purchase $100 of products monthly.
2. It recommends connecting with influential and financially able people who have a positive outlook and interest in health and wellness. Sample introduction and presentation scripts are provided.
3. The strategies focus on building a team of 4 partners quickly to receive ROI bonuses, with a goal of doing this repeatedly to earn over $100,000 on the initial $3,000 investment. Follow up includes calls, materials, and in-person meetings.
Getting investment ready tech4 africa (zach)Saratoga
Zachariah George shares his insights on what investors are looking for so that you can learn how to create a business that is going to get noticed.
The purpose of the clinic is to better equip entrepreneurs and companies looking for funding with practical tools in creating a business plan that is investor ready.
This session will focus on financial readiness and is applicable to all levels of knowledge and experience.
U-Start is a boutique advisory firm that matches investors with entrepreneurs. Join the U-Start community or follow @Zack_CPT.
"TVI Express is a dynamic company dedicated to bringing today’s lifestyle-conscious consumers the most superior travel and hospitality products & services, as well as providing a unique opportunity to promote TVI Express through Independent Distributorships."
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Practical, actionable tips to execute PR, branding and positioning in unison to grow your startup or small business. Focused on teams with limited resources. Given at Hubspot's INBOUND 2016 in Boston.
(Fast Ongoing Business Empower Network) Fobenrajesh ahlawat
Our objective is to introduce you to a system that’s proven, tested and has changed lives of millions of other people like you.
Unlimited Growth And Income As you view this presentation, you will see there is a solution…
It is not for everyone.
However if you have the drive and the determination to make a change, we are convinced enough to say, you will not find a better opportunity available to you right now than FOBEM………
Let us show you how you can free yourself from your 9-5 job and create a serious income all from the comforts of your own home.
Content Marketing tactics, ideas, tools to grow your business with Toni NavarroToni Navarro Consulting
Are you struggling to create consistent content to connect with your ideal client?
Due to the current situation, people are consuming even more content than ever on social media, blogging, and other platforms too.
Also, nowadays people are searching for more specific information and solutions on google, so you have to optimise content to be visible to your audience.
But the reality is that many business owners and marketers are finding it hard to get the inspiration and time to put together the content that actually connects with your audience, and more importantly, the one that brings them leads and sales.
Do you feel the same way?
As Christmas is around the corner, Toni Navarro will be sharing with you some great ideas and tips for content creation, not only to promote your business on Christmas, but all year around.
In this webinar you’ll learn:
1- How and where to find Content Marketing ideas
2- Great content ideas for Christmas.
3- Content tactics to use all year around.
4- Tactics to promote and distribute your content
5- Content Marketing tools
6- Q&A’s time: to ask questions to Toni Navarro
This document provides an overview of business concepts and strategies for success. It begins with defining business and providing examples of product and service-based businesses. It then lists 9 factors that contribute to business success, such as passion, profitability, clear target market, and work-life balance. Reasons for business failure are also discussed. The document concludes with an interactive workshop where participants work in groups to develop high-level business plans by defining the business model, revenue streams, target customer, and factors for differentiation.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Buildingyournarrative entrepreneurship101-160204175927Otman BEN MALK
The document provides guidance on building an effective narrative to promote a brand or organization. It outlines a 6-step process: 1) Define the target audience; 2) Understand where the audience gets its information; 3) Identify why the brand matters and what competing forces exist; 4) Draw the audience in through relatable and contextualized storytelling; 5) Put the narrative in a meaningful context; 6) Bring the brand into the narrative by addressing how it will solve problems. The goal is to engage audiences and establish the brand as essential to a preferable future.
This document provides information about the Transforming Retail. Together conference happening from May 16-18, 2017 in Toronto, Ontario. The conference will feature speakers from major retailers like GAP, Overstock, and Reitmans who will share secrets and case studies on ecommerce and omni-channel retail innovation. There will also be presentations from disruptors in the space like Frank + Oak, Rent Frock Repeat, and BuildDirect Technologies. The agenda outlines keynotes and panels on topics like identifying omni-channel trends, reinventing large retailers with a startup mentality, using customer data for tailored experiences, and enhancing customer relationships with brands. The exhibitor list features over 50 retail leaders from companies participating in the event.
Daniel Frishberg is an American businessman and radio host. Prior to entering the financial bailiwick, he served as a United States Marine for 3 years. Daniel Frishberg Bizradio attended Fairlawn High School and New York University. He has written extensively and is the author of two books.
Setting up an in-house Marketing Department of One.Shannon Eastman
The document discusses setting up a marketing department of one (MDOO). It provides advice on when to hire an MDOO, what to look for in an MDOO candidate, and lessons learned. Key points include: hire an MDOO after developing your marketing strategy and minimum viable campaign, look for an intrapreneurial attitude in candidates, and ensure the MDOO has clearly defined high-value daily tasks to avoid inertia. Independent marketing advice is also recommended to avoid internal politics influencing decisions.
The hybrid plan combines the benefits of a retail income plan based on business volume with a growth income plan based on point value. Distributors can earn income from both their own purchases and sales as well as those of their downline network. The plan is designed to be easy to understand while maximizing profits for distributors.
TVI Express offers a travel and earn business opportunity through a direct selling model. Their compensation plan includes revolving matrices that allow associates to earn $500 after exiting the first board and $15,000 after exiting the second board, with opportunities to re-enter and cycle out repeatedly. The document promotes the opportunity to earn residual income from the efforts of sponsored associates building their own teams in the matrix structure over time.
This document promotes the opportunity to become an independent distributor with Nu Skin, a multi-level marketing company. It highlights Nu Skin's $4.5 billion brand, innovative anti-aging products, record $2.5 billion revenue in 2014, and over 1,000 lifetime millionaire earners. Becoming a distributor provides the opportunity to earn supplemental income, benefit from Nu Skin's training and mentorship, and participate in the company's humanitarian efforts in 54 countries. Distributors can start with a $1950 business package or $689 customer package.
Google Adwords Academy Summer2014 - SaarikkoJanne Saarikko
The document discusses how companies must evolve from being product-centric to becoming customer-driven in response to changes in the digital environment. It emphasizes that companies need to focus on social objects, which are objects around which communities form. Social objects allow companies to tell stories about their mission and deliver stories to stakeholders. Specifically, social objects help make a company's values and mission tangible by allowing them to tell stories about the social objects. Additionally, content must be part of people's social objects in order to effectively deliver stories to audiences in the digital age.
A presentation adapted from "The Startup of You" by Reid Hoffman and Ben Casnocha. I was the keynote presentation at the "Noche de las telecomunicaciones valencianas" meeting in Valencia, Spain.
1. The document provides strategies for achieving goals through an EASYPHA-MAX franchise, which involves investing $3,000. Key strategies include bringing in 4 partners per month who each invest and purchase $100 of products monthly.
2. It recommends connecting with influential and financially able people who have a positive outlook and interest in health and wellness. Sample introduction and presentation scripts are provided.
3. The strategies focus on building a team of 4 partners quickly to receive ROI bonuses, with a goal of doing this repeatedly to earn over $100,000 on the initial $3,000 investment. Follow up includes calls, materials, and in-person meetings.
Getting investment ready tech4 africa (zach)Saratoga
Zachariah George shares his insights on what investors are looking for so that you can learn how to create a business that is going to get noticed.
The purpose of the clinic is to better equip entrepreneurs and companies looking for funding with practical tools in creating a business plan that is investor ready.
This session will focus on financial readiness and is applicable to all levels of knowledge and experience.
U-Start is a boutique advisory firm that matches investors with entrepreneurs. Join the U-Start community or follow @Zack_CPT.
"TVI Express is a dynamic company dedicated to bringing today’s lifestyle-conscious consumers the most superior travel and hospitality products & services, as well as providing a unique opportunity to promote TVI Express through Independent Distributorships."
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Find your customers - Meaningful marketing
1. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
FIND
MY
CUSTOMERS?
Where do I
2. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
2
THIS
WORKSHOP
IS
PERFECT
FOR
YOU,
IF…
You are the business owner.
OR
You want to be that business owner.
This
business
owner
wants:
• A
different
output
• Something
that
feels
right
• Strategic
*and*
acJonable
7+2
=9
3. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
3
I’m
here
to
serve
entrepreneurs
who
want
to
do
something
good
in
the
world.
I’m
here
to
pioneer
the
evolu-on
of
business,
demone-se
marke-ng
and
PR,
to
play
my
part
in
facilita-ng
the
-pping
point
of
these
new
breed
of
leaders
emerging
across
the
planet.
How
can
I
help
you?
Hit
me
up
if
you
need
some
advice.
07720312585
www.shannoneastman.com
shannon@teachabrandtofish.com
www.linkedin.com/in/ShannonEastman
WHO AM I?
4. CONTENT:
1. Why
is
it
so
hard
to
find
customers?
2. Emerging
trends
shaping
business.
3. Find
my
customers.
FIND
MY
CUSTOMERS
-‐
Lunch
&
Learn
-‐
#MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
5. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
5
1. TacJcs
before
strategy?
2. Strategy
lacking
vision?
3. Vision
missing
purpose?
4. Purpose
needing
clarity?
5. Consumer
behaviour
is
forever
changing!!
6. What
markeJng,
what
message,
what
media
-‐
meh!!!
WHY
IS
IT
SO
HARD
TO
FIND
CUSTOMERS?
Because…
6. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
6
CUSTOMERS
WE
INNOVATE
AND
ELEVATE
WITH.
TACTICSSTRATEGY
PURPOSECLARITY VISION
FINDING
CUSTOMERS
IS
MUCH
EASIER,
WHEN
IT’S
MORE
LIKE
THIS:
7. EMERGING
TRENDS
#MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
“We don’t need or want average,
you are either brilliant or you are inferior.”
- Robert Herjavec
8. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
8
1. Tech
and
the
Glocalverse
-‐
we
know
there’s
more
to
life,
we
want
it.
2. Millenials:
purpose
*and*
profit
or
forget
it.
3. People
buy
people.
4. Social
Tech
+
Healthy
Ac-vism
+
IT
consumerisa-on:
cloud,
SaaS.
5. “WE
space”
-‐
shiding
gravita-onal
force
in
(org)
culture,
is
hard.
6. Always
on
with
10+
yrs
of
the
firehose;
our
nervous
systems
collapsed.
Stress
pushed
us
to
zen.
And
Now?
Now,
we
want
meaningful.
inspired
EMERGING TRENDS
10. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
10
More
and
more,
we
are
finding
that:
Business
owners
want
to
create
something
meaningful.
Employees
want
to
do
meaningful
work.
Customers
want
to
buy
meaningful
products.
PURPOSECLARITY VISION
11. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
11
We
are
cura-ng
the
biggest
trends
and
changes,
from
2005
-‐
2015,
in
business
and
in
consumer
behaviour,
to
document
the
shid
to
a
more
conscience
economy.
It
will
be
ready
soon
;
)
To
get
your
free
copy,
go
here:
www.teachabrandtofish.com/conscience-‐economy-‐rising
GET
IT
FREE.
CONSCIENCE
ECONOMY
RISING
13. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
13
FINDING
YOUR
CUSTOMERS,
IS
AS
MUCH
ABOUT
UNDERSTANDING
HUMAN
BEHAVIOUR,
AS
IT
IS
ABOUT
MARKETING.
So
is;
finding
and
keeping
your;
employees,
your
partners,
and
your
own
peace
of
mind.
14. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
14
5
NATURAL
LAWS
PRECESSION
HIERARCHY
OF
PRIORITIES
PHYSIOLOGY
SO
WHAT’S
THERE
TO
KNOW
ABOUT
THESE
HUMANS?
15. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
15
KNOW BE LOVE
100
years
Human
Behaviour;
leadership,
employees,
customers
Natural
Laws
applied
in
business
to
create
sustainable
Clear
trajectory
12
months,
3
years,
100
yrs
out.
Clearly
marked
starting
point
with
high
value
plan
to
get
traction.
GROWTH
STRATEGY
12
monthsToday
FIND
MY
CLIENTS
90
days
P1
P2You
BUILD
MOMENTUM
INSPIRED
INTENTION
1.
2.
3.
4.
3
years
MARKETING
DEPT.
OF
ONE
Find.
Hire.
On-‐board.
SO
HERE’S
ONE
WAY
TO
GROW
YOUR
BUSINESS.
16. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
16
BE
A
VALUABLE
BUSINESS
THAT
OFFERS
VALUE.
By
how
you
generate
cashflow.
#bekernotbigger
By
growth
+
endurance.
17. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
17
1. Inspired
IntenJon
2. 5x
beker
than
next
guy
3. Huge,
massive
demand
4. Compared-‐Contrasted
5. Iterate,
iterate,
iterate
A
VALUABLE
BUSINESS
THAT
OFFERS
VALUE
HAS
THIS:
19. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
19
1. Starting
Point
……………………………………………………………………
Trajectory
Revealed
2. 5%
to
10%
investment……………………………………………………….
Total
Revenue
Target
3. 1:20
Buy
Ratio……………………………………………………………………
#Clients
x
Avg.
Price
4. Market
Research……………………………………………………………….
Ideal
Buyer
-‐
Proactive
Market
5. Customer
Journey…………………………………………………….……….
Business
Dev
Plan
6. Brand
Owned
Media………………………………………………….……..
Business
Dev
Plan
7. Leadership
Trajectory.……………………………………………….………
Business
Dev
Plan
8. Marketing
Tactics
.…………………………………………….……………….
Business
Dev
Plan
20. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
20
B2C
Segments Some
Sectors B2B
Segments
1. Gen
X
-‐
(born
1965-‐80,
ages
34-‐49)
2. Gen
Y
-‐
(born
1981-‐96,
ages
18-‐33)
3. Gen
Z/Millennial
-‐
(born
ader
1997,
ages
17
or
less)
4. Boomers/
Fisy
Plus
-‐
(born
1946-‐64,
ages
50-‐68)
5. Silver
-‐
(born
1928-‐45,
ages
69-‐86)
6. Yummy
Mummy
-‐
The
yummy
mummy’s
life
is
bankrolled
by
a
working
husband,
she
dresses
in
designer
oukits
and
carries
the
latest
must-‐have
bag,
with
hair
and
nails
perfectly
groomed.
7. HNWI
-‐
High
Net
Worth
Individual
-‐
Defined
as
having
investable
finance
in
excess
of
US$1
million.
8. Div
Dads
-‐
Divorced
Dads
9. DINKY
-‐
Double
Income
No
Kids
Yet
couples
10.DIY
-‐
Do
it
Yourself
11.FHNWI
foreign
-‐
living
abroad
1. Health
and
Beauty
2. Pharma
3. FMCG
-‐
Fast
Moving
Consumer
Goods
4. Fashion
5. HolisJc
6. White
Goods
7. Professional
Services
8. Financial
Services
9. Engineering
&
Manufacturing
10.Nursery
11.Hi-‐Tech
-‐
businesses
using
the
most
advanced
technology
available.
12.Fin-‐Tech
-‐
businesses
using
sodware
to
provide
financial
services.
13.Nano-‐Tech
-‐
businesses
using
materials
and
devices
at
a
molecular
or
atomic
scale.
14.MarkeJng,
AdverJsing,
PR,
Media,
BroadcasJng
15.Wearables
16.Internet
of
Things
1. Kidpreneur
-‐
An
entrepreneur
that
just
so
happens
to
be
a
kid!
2. Solopreneur
-‐
An
entrepreneur
running
his/
her
business
single
handedly.
3. SOHO
-‐
Shared
Office,
Home
Office
-‐
It
is
a
privately
owned
and
operated
business
or
individuals
who
are
self-‐employed
with
1-‐4
employees.
4. Micro
Business
-‐
Have
fewer
than
10
employees
and
a
yearly
balance
sheet
of
not
more
than
2
million
Euros.
5. Small
Business
-‐
15-‐50
employees
6. SME
-‐
Small
Medium
Enterprise
7. Enterprise
8. Global
Enterprise
Professionals
in
B2B
1. Human
Resource
Directors
2. Finance
Director
3. Chief
Opera-ng
Officer
4. IT
Manager
5. Managing
Director
6. Marke-ng
Director
7. Office
Manager
Mindsets
of
B2C
Emerging
Trends Mindsets
of
B2B
• Religion,
• Poli-cs,
• Culture
• Ethnicity
• Past
experiences
• Ability
to
compare/contrast
your
product
• Early
adopters
or
laggards?
• Demone-sa-on
• Digi-se
• Democra-se
• Disrup-ve
-‐
3D
prin-ng,
Drones,
Robots
• The
future
is
renewable
• Demterialise
• Conscious
Business
Owners
• Exit
in
3
to
5
• Lifestyle
career
• By
Leadership
style:
Kaizen,
Copera-ve,
Hierarchy,
Flat,
Holacracy
IDEAL BUYER
PROACTIVE MARKET
GET SOME FOCUS
21. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
21
Psychographics Behavioural
What
are
they
reading
and
talking
about?
What
are
they
Googling?
Find
this
by
looking
here:
• Magazines
• Books
-‐
best
sellers
on
Amazon
(read
reviews)
• Online
communities
and
keywords
-‐
sentences,
phrases,
words
• Blogs
and
bloggers
• Sponsors,
advertisers,
charities
in
common
• Content
-‐
most
downloaded,
top
ten
lists?
• Mindset
-‐
for
example,
“if
they
buy
insurance,
they
likely
don’t
believe
in
God.”
• Pain,
pleasure
Where
are
they
hanging
out?
When
and
why
are
they
going
there?
Why
are
they
going?
Find
this
by
looking
here:
• Events;
conferences,
course,
workshops,
seminars,
networking,
online
and
offline
• Key
Influencers,
Brands,
Projects
they
follow,
trust,
invest
in?
• Memberships,
associations,
industry
awards
• Preferred
method
of
communication
• Who
are
they
engaging
with
similar
to
you?
• What
are
they
doing
to
solve
their
challenge
if
not
you?
Demographics Social-‐Technographics
Where
are
they
in
their
own
lifecycle?
Child,
young
adult,
engaged,
married,
divorced,
empty
nest,
graduate.
What
lifestyle
attributes
are
notable?
• Gender,
age,
education,
job
title
• Family
size
• Income
• Ethnicity
• Cultural
influence
• World
politics
• Religion
• Politics
How
do
they
use
social
media?
Tables,
iPhone,
Android?
Do
they
create
and
upload
content,
or
do
they
just
want
to
collect,
comment
and
share
your
content?
• http://empowered.forrester.com/tool_consumer.html
• Add
your
demographics
in
the
tool
to
get
detailed
statistics
of
your
ideal
clients.
• https://www.wolframalpha.com/input/?i=facebook+report
• https://followerwonk.com/
Geographics Brands
Similar
to
you
What
opportunities
does
geography
present?
• Post
codes
• Language
• Time
Zones
• Population
density
Three
companies
that
are
likely
being
shortlisted
with
yours
as
possible
solutions
to
their
problems.
1. Company
one
2. Company
two
3. Company
three
22. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
22
OPPORTUNITIES
ARE
ENDLESS.
1. Consumer
behaviour
is
changing
therefore
business
is
changing.
2. MarkeJng
is
changing.
3. Values,
prioriJes
and
ways
of
being,
doing,
having
are
changing.
So
what
are
2
massive
opportuniJes
for
your
business
because
of
this?
24. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
24
MARKETING
DEPARTMENT
OF
ONE
Someone
with
a
pulse?
Or….
Someone
inspired?
Outputs
from
the
bridge
=
their
job
descrip-on.
StrengthsFinder
2.0
DISC
3-‐year
co-‐created
career
paths.
25. BUSINESS
DEVELOPMENT
ACCELERATOR
Nail
your
growth
strategy,
find
your
customers,
hire
and
on-‐board
your
marke-ng
department
of
one.
Programmes
come
in
three
speeds:
days,
weeks,
months.
Programmes
come
with
workbooks
and
hands-‐on
support.
call:
07720312585
email:
shannon@teachabrandtofish.com
#MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
26. #MeaningfulMarke-ng
@ShannonEastman
@TeachBrand2Fish
@MSFTVenturesUK
26
BUSINESS
DEVELOPMENT
ACCELERATOR