The document provides tips on how to effectively conduct blogger outreach and avoid common mistakes. It advises identifying clear goals for the outreach, researching relevant bloggers, choosing bloggers strategically, making proposals relevant to bloggers' interests, not asking too much of bloggers, being polite, and staying in contact with bloggers. Examples of ineffective outreach include mass emails without personalization, asking bloggers to do promotional work without proper compensation, and sending unsolicited press releases or guest posts. The key is making the outreach meaningful for bloggers through relevance, helpfulness, and building relationships over time.
I created this social media marketing plan for a new local craft alcohol establishment in Irthlingborough to help them grow their social audience and gain prospective customers. This was received very well and was equally enjoyable. This is one of my favourite pieces of portfolio content.
If you are looking for advice on how to start a podcast, what type of show you want, how to find guests, how to pitch yourself as a guest, what to do and what not to do.
Today's blog post is about tips for power couples in business to be successful.
You might be reading this post because you are currently involved in a home based business and want to take your business relationship to the next level or you are planning to work with your spouse in your home business but not sure how other couples are successful doing it.
I created this social media marketing plan for a new local craft alcohol establishment in Irthlingborough to help them grow their social audience and gain prospective customers. This was received very well and was equally enjoyable. This is one of my favourite pieces of portfolio content.
If you are looking for advice on how to start a podcast, what type of show you want, how to find guests, how to pitch yourself as a guest, what to do and what not to do.
Today's blog post is about tips for power couples in business to be successful.
You might be reading this post because you are currently involved in a home based business and want to take your business relationship to the next level or you are planning to work with your spouse in your home business but not sure how other couples are successful doing it.
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach to Deep Blogger Outreach or Deep Content Marketing. Anyway, it was meant to be spoken through so I will do that as well but for now check it out and let me know what you think
Discover how reaching out to blogs and bloggers can help your SEO, PR and reach new audiences. Speed session given at Digital Kent event on 17/04/13 by Josh Whiten
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
Content marketing has become one the most powerful tools a digital marketer can use. Creating useful content is one of the best ways to build trust, establish your brand as an industry leader, and, most importantly, make sales.
Blogger Outreach For Brand Awareness - Talk for Etsy OwnersKelvin Newman
Myself and Alexandra Hepworth were recently invited to give a talk around blogging and blogger outreach to the members of the Brighton Etsy Meet-Up group. It was a really enjoyabl
Chris MacDonald's Portfolio: Social Media, Media Relations & PRChris MacDonald
If your company can benefit from higher visibility, more media exposure and increase customer engagement...read on. This portfolio showcases Chris' successes designing media outreach and social media campaigns for Dairy Queen, BJ's Warehouse and small businesses across South Florida. It also includes his successes consulting businesses on content/social media strategy and media relations. Three PR firms’ presidents have entrusted Chris with their clients' social media plans – you can too. Email Chris about affordable freelance services: chrismacdonaldwx@gmail.com.
Building your Business with Facebook PagesFlutterbyBarb
Building your Business with Facebook Pages via Facebook, Inc.
Maximizing Your Facebook Page in 3 Easy Steps: 1 Start the conversation, 2 Expand your fan base, and 3 Analyze and optimize
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach to Deep Blogger Outreach or Deep Content Marketing. Anyway, it was meant to be spoken through so I will do that as well but for now check it out and let me know what you think
Discover how reaching out to blogs and bloggers can help your SEO, PR and reach new audiences. Speed session given at Digital Kent event on 17/04/13 by Josh Whiten
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
Content marketing has become one the most powerful tools a digital marketer can use. Creating useful content is one of the best ways to build trust, establish your brand as an industry leader, and, most importantly, make sales.
Blogger Outreach For Brand Awareness - Talk for Etsy OwnersKelvin Newman
Myself and Alexandra Hepworth were recently invited to give a talk around blogging and blogger outreach to the members of the Brighton Etsy Meet-Up group. It was a really enjoyabl
Chris MacDonald's Portfolio: Social Media, Media Relations & PRChris MacDonald
If your company can benefit from higher visibility, more media exposure and increase customer engagement...read on. This portfolio showcases Chris' successes designing media outreach and social media campaigns for Dairy Queen, BJ's Warehouse and small businesses across South Florida. It also includes his successes consulting businesses on content/social media strategy and media relations. Three PR firms’ presidents have entrusted Chris with their clients' social media plans – you can too. Email Chris about affordable freelance services: chrismacdonaldwx@gmail.com.
Building your Business with Facebook PagesFlutterbyBarb
Building your Business with Facebook Pages via Facebook, Inc.
Maximizing Your Facebook Page in 3 Easy Steps: 1 Start the conversation, 2 Expand your fan base, and 3 Analyze and optimize
Household, health, and beauty products through a network of independent distributors in the UK, Republic of Ireland, the Netherlands, Spain and Germany. http://mykleeneze.com/raymondwhittaker
presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/
Lauren Hom, Hom Sweet Hom
Overview
In early 2016, Lauren packed up her studio in New York City in pursuit of the ultimate form of inspiration: travel. After exploring the world for a year, she was surprised to discover that she didn’t feel more inspired than before. The truth is, she’d actually found more inspiration for her work in her normal, everyday life than in her epic world trip.
That’s not to say that travel can’t be wildly inspiring – it totally can be. But what if she told you that there’s just as much inspiration in fighting with your spouse as there is in traveling the world? Would you believe her if she told you that she’s gotten more inspiration from a night of drinking than a night of watching TED talks? What Lauren hopes to teach you today is that EVERY experience in your life can be used as inspiration. You are the secret source of inspiration you never even knew you had – you just need to know where to look.
Objective
To inspire the audience with stories of how I’ve turned mundane events into powerful creative projects & how they are more than capable of doing the same
Target Audience
Designers and entrepreneurs who want to get more eyes on their work & feel more creatively inspired
Five Things Audience Members Will Learn
Every experience is inspiration – even the bad stuff
There is magic in the mundane
Relatable ideas are shareable ideas
Use your skills to solve your problems & you’ll solve them for others too
The secret to creativity is simply paying attention
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
8. … Start emailing anyone and everyone
“Hi, Hannah!
My name is [name hidden], and I'm the community manager for Kabbage.com. I love your site, Pinafores & Pies!
Your recipes look delicious! Here at Kabbage, we see ourselves as a service to help entrepreneurs succeed.
Every day, people are working to achieve their own personal and professional goals. Perhaps your goal is to start
a new business, buy a home, or maybe get promoted - whatever it is, we want to hear about it. We are reaching
out to a select group of bloggers to create a post on your blog talking about your dreams and goals.
If this is something you are interested in, let me know ASAP and I can send over more details. We look forward
to sharing some of our favorite posts on social media - the more creative, the better!
Best,
[Name hidden]
Community Manager
Kabbage.com”
9. … Generally make no sense and
certainly avoid using names!
“Good morning ladies,
We have a favour to ask all of our lovely bloggers, can you please tweet ‘It’s #NationalDivaDay as declared by
@alexsilverpr’ ?
We are trying to get the hashtag trending to teach a certain someone the lesson that’s nothing wrong with
being a little bit fabulous, we’d love you to get involved and wouldn’t normally ask a favour but us girlies have
got to stick together aye? #girlpower
Looking forward to reading some inventive tweets- let’s get the boys back
[Name hidden]”
10. … Make the blogger to do all the
work for little gain!
“Hi Hannah,
I hope you're well? Did you know it's less than 100 days to Christmas now? Mad!
To celebrate, we're working with travel brand Transun, who do amazing experience holidays. We've got a day
trip to Lapland to see Father Christmas for four people (four adults, or two adults and two children, it's your
choice!) to giveaway.To enter:
Write about your favourite Christmas experience on your blog. Full details are available here.
Tweet your entry to @Transun with the hashtag #TransunXMAS and you'll be in the hat to win this once-in-a-lifetime
prize worth around £2,000.
The deadline for this is Tuesday 21st October at 11:59pm. Let me know if you're interested or have any
questions.
Thanks,
[Name hidden]”
11. … Send emails and press releases with
sexist statements and bold claims!
????
12. … Have a go at placing guest posts
whilst you’re at it!
“Hi,
I wanted to get in contact as we are looking for places to host content and adverts for a number of our
clients.
Typically we would like to provide you with some content with a link already inserted that you can quickly
add to your site or work with you to create a post that suits.
The clients in question are all well known UK brands and I would be very interested to understand under
what agreement you would be happy to place that content for us?
Please let me know if you have any interest in the above and thanks in advance for your consideration.
Many Thanks & Best Regards,
George Brown [Fake name not hidden]”
13. Doing all of this means you can do “fun” things like:
• Waste your budget
• Waste your time
• Negatively affect your brand
https://www.flickr.com/photos/66239816@N08/15112727606/
16. “Most bloggers aren’t going
to blog about your brand
out of the kindness of their
hearts”
- Dana Forman
http://www.seerinteractive.com/blog/good-bad-blogger-outreach-examples
17. So get them to do it for better
reasons.
https://www.flickr.com/photos/33909206@N04/8585742797/
25. Yes, I love hot
dogs!
Hello!
We’d love you to come along to our super exclusive PRESS LAUNCH!
There’ll be a Cocktail, Hotdog & Bubbly reception between 7 & 8pm onWednesday 8th October.
All down at Joe Perks & Co. - 76. St. Clements St. Oxford OX4 1AH…
Please R.S.V.P to me (Laurence) here or info@joeperksandco.co.uk for party treats and birthday cake!
Full names needed for guest list please.
Look forward to seeing you there!
Joseph & Friends
@joeperksandco
www.joeperksandco.co.uk
35. Hi Frankie,
I’ve been checking out your blog – it’s great! You already follow me on Twitter, so I had a look and found your
post about your meal at INK. As such I thought I’d get in touch now with a very relevant event you might be
interested in covering…
Chef Martyn Meid will be hosting an evening of Nordic-inspired gastronomy at a Chef’s Table event on
Wednesday 24th September between 7pm-9:30pm. See him bring local produce, micro herbs and simple
preserving techniques together with delicious precision, then taste the results. Taking cues from Noma and
Maaemo, Martyn’s fusion of Nordic and French influences has been impressing diners at INK. You’ll discover
the secrets behind his simple, elegant dishes.
If you would like to come along to this event, I can arrange you a place free of charge (the usual cost is £75 per
ticket). It will be at 15/19 Cavendish Place, London, W1G 0QE. Please let me know whether this is something
you would be interested in, as well as if you have any further questions.
Kind regards,
Hannah
Hannah Warder
Digital Marketing Specialist | WHITE.net
Lifestyle Blogger | pinaforesandpies.co.uk
38. Bloggers know about link
building.
https://www.flickr.com/photos/28968923@N08/3048960189/
39. Hi Hannah,
I hope you’re well? Working with one of our brands Simplyhealth we’re running a competition to win a couple
of cool prizes for a recipe of your choice. It could be a healthy soup, your favourite meal, a smoothie or
anything you like! The only criteria is the recipe must use one of the ingredients from the ‘Eat It’ column on
this infographic about teeth friendly foods https://www.simplyhealth.co.uk/sh/pages/healthy-you/
dental/healthysmiles
To enter write a blog post including ingredients, the recipe and photos (if you wish) and tweet the link to
@SimplyhealthUK and include #SHhealthysmile. There are two prizes on offer including most creative recipe
and best use of ingredients for the chance to win the following: Kenwood JE720 Juicer and a £100 Waitrose
Voucher, Kenwood SB056 Smoothie Maker and a £50 Waitrose Voucher
The deadline is Friday 31st October and full terms and conditions including more about the campaign can be
found here: https://www.simplyhealth.co.uk/sh/pages/healthy-you/dental/healthysmiles/blogger-competition.
Please do let me know if you wish to enter and be sure to include a link to the infographic when
you submit your entry. I look forward to hearing from you.
Cheers,
[Name hidden]
49. (Yes, yes, yes!)
Hi Hannah,
I wanted to drop you a line to say a massive thank you for arranging last night's chef's table with Anna. It
was a truly amazing, unforgettable experience.
I spoke to Anna as I didn't manage to write down the exact name for everything we ate, and she said
that you'd be able to get a full menu emailed to us - would this be possible please? Including the
canapés?
Also, I know a lifestyle/food/restaurant blogger who would be very keen to attend such events - am I ok
to pass your details on to her so she can get in touch with you?
Many thanks,
[Name hidden]