Blog Project
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Analyze a couple blogs and create a blog w/two posts! Another project completed for Internet marketing. Grade: 95%
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Blog Project
- 1. By: Maryam Aziz and Alex Petralia
- 2. COOKIE MADNESS • Background • Google search “cookie • Cool, light blue blog” -Cookiemadness.net • Reminiscent of • Primary link, picture of colorful cake author, Google+ circles (450+) frosting – Establishes credit • Cover photo • Deliciously wild cookie concoction • Font: Popping, comic style • Foils the soothing background
- 3. COOKIE MADNESS • Author: Anna Ginsberg & Family -Texan family of 6 (including 3 pets) • Family-Oriented Audience – Keeps content family- related – Not health conscious • Purpose – Share family treats – Uphold herself as a credible family baker
- 4. Strategies & Tactics • Spread Delicious Delight – Daily Recipe Post – Weaves in family memories – Uses Family Holidays to her advantage • Establish credit • Promotes her debut, upcoming book “The Daily Cookie” on every page • Company-sent product reviews
- 5. Critique of Cookie Madness • As a follower: – Great personality, p ictures, remi niscing stories, and recipes – Replies • As a marketer: quickly • Maintains strong family image – Well • 1 annoying irrelevant ad organized • Contrasts w/ the personal, family links to family approach
- 6. Blogger # 2 Analysis A) Googled Top 50 Food blogs B) Title: Eating Bird Food URL: http://www.eatingbirdfood.com/
- 7. Blogger # 2 Analysis Cont… C) Blog by Brittany Mullins – Audience: People who try to have a healthy diet – Purpose: Let others know of healthy food and share her ideas for people who are overweight D) Strategies: Promoting / Communicating with her audience Tactics: Good titles & Promotes her other food posts E) Frequency of posts: every other day
- 8. Blogger # 2 Analysis Cont… F) F)
- 9. Blogger # 2 Analysis Cont… G) Follower: • Has links to other blog posts • Includes pictures and recipes Marketer: • Descriptive title which readers will want to read about • Advertises her blog well
- 10. Our Blog • Audience: Corporate Cookie Crackdown – Worldwide -www.corporatecookiecrackdown.blogger.com Cookie Lovers -simple, fun but semi-serious layout -high tech and easy to navigate w/sidebar tool. – All ages – Not worried about health – Fun, happy, peo ple – Excited to try new things
- 11. Our Blog C) Blog Strategy: – Direct readers to other properties/ social media D) Blog Tactics: – Top 5 list – Engage audience by asking questions, included photos E) Blog Functions: – Engage audience by leaving a comment section – Included a link section – Gave the option by make the blog go more viral by linking our “official” twitter account
- 12. Oreo's Golden Child Review • Strongly opinionated new product review w/poll – Provoke reader’s discussion – Encourages favoritism as well as discussion of “uh-ohs”.
- 13. Chocolate Chip Cookie Lovers Review • Includes links to other related website • Rates top 5 for readers to check out • Keywords are easy to find by Google search • Title/ post relevant with overall theme
Editor's Notes
- Note what keywords you used to search. After only using “cookie blog” in the search bar on Google, Cookie Madness appears as the very first link. Not only is this the primary link, but there is also a picture of the author (Anna Ginsberg) displayed alongside the description. Accompanying the description is a series of what appears to be the most popular links – “All-time favorite”, “Chocolate Chip”, “Lemon Squares”, and “Pecan Bars”. Google also shares that Anna belongs to more than 451 Google+ circles, establishing her expertise and credit as a top blogger.Identify the two blog sites by name and URL. Also show screenshots on your slides. You should make observations about the background image, photo and overall design. The blog, Cookie Madness, can be found at www.cookiemadness.net. The background consists of a cool, light blue color, almost reminiscent of a colorful cake frosting. The cover photo consists of a close up shot of a chocolate cookie loaded with marshmallows, nuts, and drizzled with hot fudge. The black and white text “COOKIE MADNESS” bursts out in front of the cookie, illustrated by a playful, friendly, and almost cartoony font. The picture certainly is fun and exciting, but also comfortably strays away from being overly energetic. The background also assists in balancing the image to a relaxing, satisfying, but still very entertaining level. The white background of the body displays a simple and easy to read section of posts. Above the series of posts is an announcement indicating that the author’s blog has helped propel her career in to successfully publishing a cookie book. The simplicity of the posts and the category links on the right hand side of the page ease the reader’s experience. The categorical links on the right hand side are helpful, but unnoticeable until you scroll down the page. Located even further below (and farther towards the right) is the author’s blogroll. However, the links at the top of the page give the reader a chance to immediately find whatever their looking for – about/contact information, index of favorites, a travel section, videos, and a link that allows you to create your own cloud-serviced “recipe box”. The page also seems to consist of one irrelevant, one relevant, and one semi-relevant ad. The irrelevant ones are usually technological, while the relevant ads are either for home baking products or home decoration
- Describe the blogger, audience, and purpose. The blogger, Anna, is a Texan wife and mother of six, including her two dogs and one cat. She seems like a very warm and hearty person, especially with the indication of her pets as part of the family. In fact, there is no picture of her for the “About Me” section, only her dog with a Frisbee in its mouth. Lizzie’s personality is very reminiscent of a loveable Southern mother, one you would almost never see frowning. The target audience appears to be other fun loving families, especially those that are not very health conscious. In her about me, the author acknowledges that she has played with the idea of substantial foods, or even salads, but simply states that “sweets are more fun”. The author’s purpose is to share great delicious recipes with the public, so that other individuals and families may share the same delight. She also occasionally reviews products, which she clearly indicates are all completely objective and honest. Her high level of interaction with the readers also displays a sense of compassion and interest in her audience’s satisfaction.
- What strategies and tactics did they use? Effective? Describe. Due to the numerous ads on her page, she is definitely interested in making money from the blog. Her success has led to publishing a cook book, entitled “The Daily Cookie”. This announcement appears in the same prominent spot on every page, it is nearly impossible to miss when looking at any recipe. In the announcement, she thanks everyone for the support, and suggests the book as a holiday gift. The subtitle of the book “365 Tempting Treats for the Sweetest Year of Your Life” further illustrates that she is marketing a wholesome, family enriching, and joyful experience.In each of her posts, there is usually a funny family memory or incident in her life that accompanies the recipe. Many other women, mothers, and families can identify with these stories, creating an appeal to the pathos as well as the hungry stomach. This tactic definitely works. Many of the people commenting have shared similar family stories, or even comment that the recipe is similar to the one they used throughout childhood. The author’s kind and loving tone furthers the warm family experience. One tactic that she uses to establish her credential is the review of products, many of which are sent from the companies. These reviews help people recognize her as an opinion leader. She is prominent in giving her honest opinion on all posts. Another tactic that ties to the family experience is her acknowledgement of holidays. She is sure to connect her posts to whatever relevant holiday or event that may be going on, especially family related. She is also sure to use words like “hearty” and “divine” to captivate the reader’s attention in the titles of her posts. In order to keep the sense of community, she will also post a friend’s recipe or even a reader’s recipe, if it meets her standards. Anna tends to stray away from questions or polls to engage the readers. However, delicious food and reminiscing family memories seem to be enough to engage some of these readers. Note the frequency of the blog posts. Comment. Anna posts nearly every day. One would imagine that the high frequency of posts seems a bit draining for the author, but her husband and daughter will also post from time to time. The frequency is at a good rate. A new recipe every day is sure to keep the all types of followers entertained and interested in the constantly fresh content. Each post will open with a captivating description, sometimes with a story. The image is the primary object in vision, usually in very high quality and looking exceptionally delicious. Once you click more, it will bring you to the full recipe, where you can also print out a simple copy of the instructions.
- Critique the blog posts as a follower (e.g. consumer if appropriate) and as a marketer. Use the strategies and tactics reviewed in class to help critique. As a follower, Anna does a great job with her blog. She keeps great personality, shares relevant and entertaining family stories, and posts high quality recipes with beautiful images of the finished product. She is sure to answer every comment and is ready to assist any follower if they run into trouble in the cooking process. Her links, once found, are very helpful and well organized. Locating a recipe is very simple. Her links for following her on various social media is great too. The links below each recipe make it easy to share on whatever social media page. As a marketer, Anna is successful in her warm, family-oriented image. She has established a great community of followers and is at the top of the cookie blogging sphere. However, the abundance of ads crowds her links and blogroll on the right column. The appropriate ones are alright, but the random ad on each page is a bit of an eye sore. This can potentially turn off customers, especially if they ever become more intrusive. Usually, it’s not bothersome but the random corporate links are contrasting with her family image that she is attempting to portray. It would be ideal to have a pre-order link for her book, which is scheduled for release in November – especially since it appears at the top of every page. I believe she could enhance her site by even doing a weekly or monthly video instructional. The pictures are great, but with the gaining success (especially the book), Youtube hype would greatly compliment her success in the blogosphere. The buttons below each post are great. It gives the reader the chance to subscribe via RSS feed, email the post, facebook it, share it on google+, stumbleupon, pinterest, bookmark it, or tweet it.
- B)The background of the front page is very clean and it’s easy to navigate through the websiteUses nice colors, nothings too bright or hard to readWouldn’t make readers want to leave the websiteIncludes a lot of images which is good for the viewers to see as it is a food blogThe title of the blog is not so appealingThe idea of eating bird food doesn’t sound too appealingConfuses readers because they might thing it’s a blog for bird food if they take a quick glance and see the title
- C)Blogger:Brittany Mullins in her 20’s is a marketing professional and holistic health coach who lives in Virginia loves helping others who try to live a healthy lifeWanted to share her passion and inspire others so she started blogging about healthy foodAudience: Anyone who aims for a healthy life or wants to start eating healthyWho wants to learn about good workouts that will help themPurpose:To help those who want to change their eating habits or lose weight D) Strategies & Tactics: She advertises other healthy food blogs/sites Directs readers to other social media so trying to reach out to a bigger audience By having links to Facebook and twitterHer strategies are effective because she advertises other healthy food blogs/sites and readers who are on her website are on it for that reason So they would most likely click on it and read about it Advertises her favorite healthy food products as wellShe writes descriptive titles that makes the food sound delicious so readers would want to click and read the rest or find the recipe for it Promotes her other food posts in her current food blogs so readers who haven’t checked out her site in a while will go back and look at themThis is effective because there is a link which readers will most likely click on because she has very descriptive food titlesShe also allows for her users to leave comments and suggestions or if they have questions she’ll reply to them E) Blogs pretty frequent, every other day or soHas her site up to date and active which is good for her viewers because they will go to it regularly and check it outActive on Facebook as well, which she posts links to her website and reaches out to more viewers
- F)She will usually have a post about the healthy product and then include a recipe at the end of her post as wellWill incorporate links to her other blog posts
- G)Follower: As a follower I love how she has a lot of good, bright, colorful pictures about each of her food itemsMakes it looks delicious and I would want to read about itIncludes detailed recipes for each of her items so readers could make them right away Takes it a step further by adding work outs week by week Tells us where to shop for healthy food and whyMarketer:Has descriptive titles likes: “Butternut Squash Protein Pancakes” or “The Beach and Powdered Peanut Butter” which makes readers get grabbed inAdvertises and promotes the blog wellHas links to other social media at the top of the page rather the bottom so people can see it right away Allows for readers to comment and share their opinions with othersHas links at the bottom of the page as well to other food postsVery organized and easy to read
- Describe the target audience. Include demographics and psychographics. Give details and be specific.We are targeting worldwide cookie lovers. People who share the same passion and interest in cookies, especially those willing to discuss and check back for product updates.This can be anyone from a child talking about their favorite chips ahoy, to a grandpa whining about there being “too many new terribly cookies”.Although worldwide, our target audience would of course have to be somebody who has regular access to the internet, and the disposable income to consume these products. Many of them are available worldwide, but not all people worldwide have the means of accessing them as easily as others.A place for people all over to view honest discussion of consumer’s perspective on the corporate cookie. We are targeting people who do not value health. Healthy people would not be good corporate cookie lovers, there would be too many complaints of high fructose corn syrup, sugar, and various fat levels. This is sometimes a place to complain, but mainly to weed out the bad cookies and delight in the great ones. Therefore, the target audience should be fun, reasonably happy people. They must also share the same excitement to try new things, or at least have an interest in presenting an opinion on the matter.Provide name and URL of your blog; describe why you selected the name. Be sure that the professor can access the blog live. Show a screenshot of the blog on the slide.We chose “Corporate Cookie Crackdown” as our blog title because it is catchy, has great alliteration properties, and demonstrates a consumer level breakdown of corporation cookie hype. It helps illustrate our idea of breaking down the precognitions and giving honest reviews of these widely distributed corporate cookies.Design, Photos, Graphics – do not spend a lot of time on this, but do describe what you’ve done with the design so far and why.We chose a black a simple layout, with a black and white color scheme as a sophisticated white chocolate to dark chocolate variation.For the specific posts regarding a product release/review , we choose multiple photos to display the cookie’s actual look as well as the packaging it comes in.We also chose the sidebar default setting in a more high tech, yet simple design. It is great to have two stories above the fold. However, an easy navigation tool that consists of the article and image gives the reader more to hopefully captivate their attention.
- C) Blog Strategy:One blog strategy that we used is we directed users to our twitter account. By directing readers to another social media on our blog we get more attention for our blog We target a different audience now as well: those who use twitterAnd helps it get a bigger audience and therefore make the blog grow biggerWe connect to our audience by mentioning other related productsLike the link to the post that talks about the different types of chocolate chips in cookies By doing this we engage a different type of audience as well And at the same time we are advertising a different product that aren’t cookies We review different types of cookies/ cookie brands and advertise these to our audienceDiscuss what is different about these products and why users should eat and love themBlog tactics:Put in a top 5 list of favorite chocolate chip cookie brandsThis way readers can check these different brands out And at the same time we’re advertising these different brands in our postTherefore, people are more likely to read it since this post is to all our cookie lovers Gave our readers a chance to vote by asking a questionThis way our readers can be part of the blogging as wellAnd they can feel like they are engaging and voicing their opinions about cookiesBlog Functions:We involve our readers by leaving a comment section at the end of our blog and encourage them to discuss.So readers can talk about what they liked or didn’t liked and what they think of our postsAlso another blog function we used is putting in the option of making the blog go viral by having a twitter accountThere is a link section to the page as wellIf you highlight the right hand side bar, it'll show the about me, subscribe, etc.It provides links to the top cookie corporation websites (type of Blogroll)People who are interested can find out more on our post and don’t have to research it somewhere else onlineThe link is convenient for our readers and those who want fast information Our blog is designed in the fasts and easiest way for our readers to navigate through itIncluded the side link to help readers
- Make 2 posts to your blog and describe why these posts were most appropriate and effective. Think about the purpose and demonstrate that with the content you post. These should both have excellent high quality content and does not include your “hello world” introductory post unless you add content to it. Describe your blog titles and how they would be “found” in a google search by new readers and how they would appeal to current readers. ****Note- We tried making polls using the functions tab…. Did not work… even after about 8 different tries, hours apart… so we just posted it under the Golden Oreo review.“Oreo’s Golden Child” is an example of our new product reviews section of our blog. The focus is corporate cookies; this honing in on one brand and one specific new cookie. It compares it to the other brand’s cookies (performance) in terms of taste and enjoyment. It is a strongly opinionated review, which is sure to ignite discussion of people agreeing or disagreeing. The post ends with a relevant poll of some of the more popular Oreo cookies, asking the reader “Which one is your favorite?”. This only furthers the hope for discussion, as the readers have a basis to argue their opinion as well. It encourages the reader to play into the favoritism as well as discuss their most hated, or “uh-oh” products. “Oreo’s Golden child” contains “Oreo” and “google” in hopes of establishing a connection when one google searches the new brand. We wanted to keep the new product name in the title, but play on the words for a somewhat comedic and playful effect. We also included meta tags on our blog description. We made sure to include the words “cookie, break, review, corporate, brand, favorite, discuss”. These are all central points of our blog and will help boost our SEO.
- Chocolate Chip Cookie Lovers Review:The title “Attention Chocolate Chip Cookie Lovers” demonstrates to which type of audience this post is for, obviously those who love these types of cookiesThe post gives a little history of the cookie and then talks about why the blogger loves them and why it’s so deliciousGives a link to a site that talks about the different types of chocolate chips in chocolate chip cookiesAnd ends with ranking the bloggers top 5 favorite store bought brandsThe post is appropriate for our blog because it is about cookies and the “crackdown” to the types of cookies This post is about the chocolate chip cookie which is a type of corporate cookie and is discussed in detail in the postIt’s effective because the post is about cookies which relates to our overall blog so readers who keep in touch with the blog will read itRelates to the blog topicThe purpose of this post is to discuss the bloggers favorite type of cookie and for those who love chocolate chip cookies to read about it Others as well who are interested in reading about someone else’s opinion of these cookies The blog title would be found in Google by those who search either chocolate, chip, cookie, loversThis is how new readers and current readers would find the blogCurrent readers will have read the blog before so therefore will check currently for the new post and read itNew readers will be drawn to the post by its titleThe title is pretty clear and its directed towards one type of audience: people who love chocolate chip cookies