This document outlines a digital marketing campaign that includes search engine optimization, social media marketing, advertising campaigns, and a site audit. The campaign aims to prioritize plans, optimize resources, and define goals. It will provide on-page and off-page SEO activities, social media management on multiple platforms, video channel management, and various advertising methods. The outcome is expected to engage 10,000-12,000 new Facebook likes in 30-45 days through organic and paid efforts.

1. Digital Marketing Campaign

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What’s included:
1. Search Engine Optimization Plan
2. Social Media Marketing Plan
3. Advert Campaign
4. Site SEO Audit
What’s in it for you:
1. Able to prioritize plans
2. Optimize workforce & marketing budget
3. Able to define goals of campaign
Note – Plan will be customized as per site SEO Audit results.

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Search Engine Optimization Plan
On Page Optimization Activities
* Keyword Research & Analysis
* Competition Analysis
* Content Optimization
* Internal Linking structure Changes
* URL Structure Changes
* Site-map updating / creation
* Keyword URL Mapping
* Creation of Meta Information
* Title tag (LSI Based)
•* Description tag (LSI Based)
* Alt tags (LSI Based)
* HTML Coding, Validation &
Correction
* H1, H2 & Strong tags
* Canonical Issue Check
* Error 404 page optimization
* Robots.txt
* Xml Sitemap
* URL Architecture
* Google, Bing & YAHOO Site map
Authentication

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Off Page Optimization Activities
Search Engine Optimization Plan
* Directory Submission
* Link Building/Exchange
* Social Bookmarking
* Blog Commenting
* Forum Commenting
* Posting Stories in relevant blog
websites
* Submitting Articles in relevant
article websites
* Press Releases in relevant press
releases website
* RSS feed generation and
submissions
* Review Submissions
* Q & A Submissions
* Video Submissions

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* Create welcome page/ custom fan page
* Enquiry Pages/Tabs
* Wall Posting with links
* Friend Request
* Event creation
* Friend Request via email
* Image sharing and tagging
* Video Sharing and tagging
* Group Join (school/college)
* Posting to groups
* Group discussion
* Misc. tab integration
* Loyalty Programs
* Social Bookmarking
* Social sharing button integration on
website
* Social sharing buttons integration
on blogs
* Discussion board App integration
* Link sharing
Facebook Activities
Search Media Optimization Plan

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1. Blog creation
2. Delicious
3. Digg
4. Yahoo
5. Flickr
6. Foursquare
7. Google+
8. Hi5
9. Myspace
10. Pinterest
11. Reddit
12. Rediff page
13. Slideshare
14. Squidoo
15. Stumbleupon
16. Tumblr
17. Slashdot
18. Twitter
SOCIAL MEDIA MANAGEMENT
Same activities as Facebook would be performed on following social sites:
Search Media Optimization Plan

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Search Media Optimization Plan
1.Youtube
2. Netflix
3. Vimeo
4. Dailymotion
5. Vube
6. Vine
7. Break
Video Chanel Management

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1. Adword Campaign
2. Social Sites Advertisement
3. E-mail Marketing
4. SMS Campaigns
5. WhatsApp Campaign
Different Advertisement Methods:
Advert Campaigns

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•Extensive Keyword Research - Factors are involved including relevance, search volume, cost
per click range and other competitive quotients to determine which keywords present the
greatest opportunity in terms of the goals of the campaign.
•Competitive Analysis: conducts extensive competitive analysis of those appearing in Ads
using the same keywords we are targeting. We review everything including the Adtext, the
landing pages, the amount spent on each keyword on a daily and monthly basis.
•Website Analysis / Landing Page Creation – Landing Pages must be created as part of the
PPC Setup process to associate the group of keywords (AdGroup) with a specific, highly
targeted and relevant landing page.
•Campaign Structuring: Mapping right keywords with right landing pages.
•PPC Analytics: Adwords Analytics integration for best tracking of the campaign performance
•Calculating ROI: Calculating successful conversation i.e. sale/registration by setting Google
Analytics Goal, filters/funnels on the website landing pages for tracking visitors.
Note: On Ground plan may differ after knowing the resources i.e. knowing the team and
technical support provided by the company.
Site SEO Audit

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Social media strategy in duration of 30-45 days, engage 10K-12K likes on Facebook
page. This figure will be achieved with combination of Organic activities and paid ads.
The number of mentioned likes will be unique in nature above the existing number of
likes i.e. 7000 in present tgcindia Facebook profile.
Campaign would be designed for horizon of 1 year with quarterly
review of results.
Video channel and profile. This gives viewers a home base to look at tgcindia videos
and check on any new ones. Regularly uploading videos like minimum 1-2 video per
week of nature like on tutorials, how our product and services are useful; we can make
on product demo related videos & issues videos etc.
Selection of 40-50 Branded, Non-branded & Long tailed Keywords to optimize for
different Search engines in order to keep tgcindia on first page.
Social Media Integration with tgcindia website & blogs
Campaign Outcome

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Say Hello, to us
Address:
Vasa Bittarget Pvt. Ltd.
A-88, 3rd Floor,
Sector-4, Noida
0120-455-4043 | 9999-62-3343
info@bittarget.in

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