In this PPT you will learn about the latest trends in digital marketing with brief descriptions. Trends are very accurate indicators of transition. They will give you early warnings about what is working and what isn't in your business. For more information about digital marketing visit our website- www.digitaltrainee.com #digitalmarketing #digitalmarketingcourseinpune #practicaltraining #socialmediamarketing #seo #googleads #businessgrowth #digitalmarketingskills #digitaltrainee #seo #PPC #onlinedigitalmarketingcourses

2. ● With evolving technologies, algorithm
updates, and tools, keeping up with
current digital marketing trends can be
overwhelming.
● Here are some digital marketing trends
we should keep an eye on.
Introduction:
www.digitaltrainee.com

3. ● Voice search is when you search for
something with your voice instead of
typing it.
● Each tech company has developed its
own voice search platforms and devices.
For ex. Siri, Google, Alexa, Cortana.
1. Voice Search
www.digitaltrainee.com

4. Tips to organize content for SERPs(Search Engine Result Page)
using Voice Search SEO:
● Create content to answer specific questions
● Organize your content in a question-and-answer format
● Make sure to create high-quality content
www.digitaltrainee.com

5. ● Video Marketing is using videos to
promote and market your product or
service, increase engagement on your
digital and social channels.
● Social media platforms including
Snapchat, Facebook, Instagram, and
YouTube allow you to post stories and
videos.
2. More Video Content
www.digitaltrainee.com

6. ● Just like technology has made it easy for businesses to record
video, it has also made it incredibly convenient for people to watch
video content.
Tips to optimize video content:
1. Decide the purpose of video
2. Make video title, description appealing
3. Don’t forget about quality
4. Add ‘Call to Action’ button
www.digitaltrainee.com

7. ● A chatbot is software that simulates
human-like conversations with users via
text messages on chat.
● As consumers move away from
traditional forms of communication,
many experts expect chat-based
communication methods to rise.
3. Chatbot
www.digitaltrainee.com

8. Three key components for Chatbot strategy:
● Understand the context of every conversation to make it
effective.
● Personalize every conversation to make customers feel
connected to your business.
● Leverage the concept of chatbot marketing by engaging with
customers in real-time either with a human or a bot.
www.digitaltrainee.com

9. ● Influencer marketing /branded content or
working with creators, is a way to
expand the reach of your brand on
Digital Platforms.
● Influencer is someone who influence
through Digital Platforms.
4. Influencer Marketing
www.digitaltrainee.com

10. Types of Influencers:
Nano Influencers, Micro Influencers, Macro Influencers, Mega
Influencers
Influencer Marketing Strategy:
● Determine your goal
● Identify your audience
● Identify platforms
● Find influencers
● Create and share content
● Analysis of result
www.digitaltrainee.com