This document provides an overview of integrated IT solutions for sea ports presented by Envision Enterprise Solutions. It discusses the current scenario and growth drivers in the ports industry in India. It outlines the expectations of various stakeholders in ports. It then describes the internal business functions of ports and how integrated IT solutions can help meet stakeholder expectations. The document discusses criteria for identifying integrated solutions, components of the solutions, and challenges in port automation. It provides recommendations on roadmaps for automation and the types of solutions needed for next generation ports.

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Rama Raju
CEO
M: +91 9866184404
E: ramaraju@envisionesl.com
Envision Enterprise Solutions Pvt Ltd
Singapore | Hyderabad | Dubai | New Jersey I Toronto
Integrated IT Solutions – for Sea Ports
Maximizing ROI.
Presentation on 2nd July 2012 at CII Pre Summit Meeting with Gujarat
Maritime Board
VIBRANT GUJARATH 2013
Copy Right
No part of this presentation neither to be copied nor to be reused with out the consent of the Author, as
it represents the Intellectual ideas or the directions of the Envision.

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Singapore|Hyderabad|Dubai|New JerseyIToronto
www.envisionesl.com
Presentation Outline
Present scenario, Growth Drivers, Challenges to Ports.
Stake Holders and their expectations.
Internal Business Functions – How they meet the Stake Holders expectations.
Integrated Solutions – Criteria for a Solution Identification.
Integrated Solutions – Product components.
Challenges in Port Automation.
Road map for Automation Do’s and Don’ts
Next Generation Ports – What solutions they need ?

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www.envisionesl.com
Present scenario, Growth Drivers, Challenges to Ports.
• India global exporter for many centuries.
• Longest coast line with many ports.
• Well connected Rail/Road network.
• Bridging East and West.
• SEZ’s High volume
• Major Gateway for Foreign Trade.
Present Scenario
Globalisation Future Ports Scenario
• 11th largest by GDP, Second Fastest GDP
growth, Third largest by PPP with raising
Import/Export volumes.
• Huge rise in Bulk cargos like Coal,
Minerals, Metals, Commodities and POL.
• Rise in Containers volume.
• Increased usage of Ports for Internal
Trade.
• Highest growth in Exports.
• Indian Ports Charges are still very High
compared to the industry rates.
• Privatisation/BOOT Model Transforming
the Ports Industry.
• Smaller/Efficient Specialised Ports.
• Quicker Turn around and Higher
Throughputs
• Demanding Customers and service Takers.
• Accountability and Compliance.
• Profitability and Cost Management.
• Corporatisation
• Public Private Participation
• Maritime Forays by Shippers/Lines and
Agents.
• Convergence – Integrated Services.

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• Competitive Rates.
• Faster and Efficient Service
• Co ordination & Information on time.
• Smother loading unloading.
• Better Auxiliary services
• Least Waiting Times.
• Single Point of contacts.
• Better Documentation.
Stake Holders - Expectations
• Competitive Rates.
• Quicker response in Quotes.
• Better Co ordination in Internal
Operations.
• Transparent Quantities/Materials
Accounting.
• Efficient gate operations.
• Timely Loading and Un loading.
• Better yard and internal facilities.
• Accurate Weighing systems.
• Accurate Invoicing and Reconciliations.
• Competitive Rates.
• Higher through puts.
• Assured service levels.
• Accurate Material accounting.
• Flexible Terms.
• Better Materials Handling.
• EHS Compliances.
• Transparent Information.
• Customs and Faster and Efficient Service
• In time reporting to Port Authorities of
India via POS.
• National security and compliance.
• Safety and Operational Compliance.
• Handling of Hazardous Cargo.

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Internal Business Functions – How they meet stake holders expectations
Business Function Key Result Areas Business Benefit
MARINE
OPERATIONS
LOGISTICS
ENGINEERING
Key Result Areas
Key Result Areas
Key Result Areas
Key Result Areas
Key Result Areas
Key Result Areas
Key Result Areas
Key Result Areas
• Pilotage Turn Around Time
• Traffic Control/Management
• Regulatory Documentation
Compliance.
• Quick Turn around ( Lay Time).
• Utilisation of Resources.
( Equipment/Berth/People)
• Safety Handling of Cargo
• Yard Management.
• Quick Turn around of Loading
Un Loading.
• Efficient Gate Management.
• Control of Spillage/ Pilferage.
• High Availability of Equipment
Infrastructure..
• Lower Maintenance and
Consumptions.
• Per Call/Voyage Cost reduction.
• Improved customer service/
Satisfaction.
• Increased Profitability
• Higher Through puts
• Reduction of
Losses/Costs/Demurages improved
customer satisfaction.
• Lesser Incidents Accidents.
• Faster Loading/Dis Charge better
utilisation of Space/Resources.
• Reduce the Traffic congestion.
• Increase Profitability customer
satisfaction.
• Better capacity utilisation, support
other departments performance..
• Improved ROI and Profitability.

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www.envisionesl.com
Integrated solutions – Criteria for Solution Identification
Functional
Deployable
Manageable
Affordable
Functional solution meeting the all the business process of Ports with ability to capture all the
Transactions across the department seamlessly. With least amount of data entry and highest integrity.
Deployable on any hardware, operating system flexible databases with a least Hardware configurations
and demand on resources, system should be built on open architecture for inter operability.
Systems should be Managed with least technical competency at port, requires least administration on day
to day basis. Integrations and Interfaces to be real time and self manageable.
Modular deployment approach, ability to start with minimal and expand to other functions. Configurable
independently and integrate when required.
Integratable System should be integratable with any external applications, Databases, EDI, Instrumentation SCADA,
PLC, Mobile, RFID, Bar code. Support SOA/Web services and multiple Integrations Standards.
Scalable Ability to support and perform with optimum response when the operations scale up with more users,
more business functions, integrations and analytical reports.
Auditable Ability to track the changes, deviations, exceptions, and approvals. Tight control of Interface data with
time stamps and audit controls. Presentation of information with right people with right time
Adaptable Easy to use with least training, user friendly, least amount of data entry, well integrated document flow
and configurable control and work flow with required notifications and escalations.

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Singapore|Hyderabad|Dubai|New JerseyIToronto
www.envisionesl.com
Integrated solutions – Product Components
Integrated Solution
PCS
EDI-Customs
Weighbridge FOIS AIS PDA / MobilePLC
Integrations Layer
Financial
Accounting
ERP
Gate
Management

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Challenges in Port Automation.
Industry
• Very Few Industry solutions are available.
• Lesser availability of Industry Experts and capability.
• Multiple Business models.
• Highly control by regulatory, lesser flexibility.
• Dependency on Physical Documentation.
• Many players with different Back ground/ Maturity.
Infrastructure
• Large Geography, continuous expansion disturbs the
Infrastructure.
• Huge investment in Infra and lesser budget for IT automation.
• Hard weather conditions like Dust/Moisture/ Temperature
demands a IP Grade Infra.
Operational
• Teams with lesser orientation of IT.
• More operations Oriented, lesser importance for Data capture.
• Changes in Business demands a Dynamic Solutions.
• Higher attrition and Changes in Team

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www.envisionesl.com
Road map for automation Do’s and Don’t
Pit falls to AvoidIT Automation Do’s
Key Result AreasKey Result Areas
• Take all the stake holders in to
Implementation.
• Freeze the Business Processes.
• Do implement ISO 9000 if required before.
• Take Phase wise approach, if required.
• Ensure that all users are trained well.
• Incentivize the system usage.
• Direct Monitoring by senior management.
• Usage audit and Internal Reviews.
• Keep the contingency plan for un expected
down times.
• Manage Systems and Daily Back Ups.
• Keep a DR site or High Availability if
possible.
• Get Systems Audited from time to time.
• Focus on Core Port functions.
• Never take a ERP and try to customize.
• Never deviate on agreed processes.
• Don’t allow loose data exchange points.
• Never allow paper process to come back.
• Never allow departments to work in silos.
• Never take a Big bang roll out approach.
• Never try to entry Back Dated Transactions.

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Next Generation Ports, What solutions they need ?
Open Market
Intense Competition
• Ability to define performance metrics and publish to stake holders.
• Forge stronger alliances for value delivery.
• Pro active Response Management in service delivery.
• Plug leaks, Pilferage, Open systems.
Cost Optimization
Mechanization
• Mechanization to reduce the Labor Dependency.
• Visibility and Central Command and control Centers.
• Deployment of Mobile/RFID/Location based solution for seam less
Integration.
Integration
Technology
New generation Interface
• Paperless Environments for stake holders.
• Ability to make systems talk with echo systems.
• Use advanced planning and constraint Management solutions.
• Predicative Modeling and Analytics.
Innovative
Business Offerings
• Ports would offer more integrated services not just berths and
yards, systems should be flexible.
• Ability to participate in Market place and compete.
• Lean operations for niche offerings.

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