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TOPIC 2:
What is Scaling
What is Scaling?
 Scaling a startup means being able to acquire more customers and increase revenue using
consistent and repeatable methods.
 When you are faced with the need to grow your team and ensure that technology can
accommodate an expanding number of users.
 As a founder, commitment to scaling is important because there will be a lot of changes will
happen example expansion of team members, technology replacement, increase of funding and
workloads.
 Leaders may need to handle more workloads and managing bigger size team. In order to go
through these changes smoothly, leaders may require to increase their skills by attending
additional trainings.
What is Scaling?
 Right employees are required to be recruited for supporting and managing the additional
workloads. Existing members need to work along with the new employees being.
 Existing processes may need to be established, communicated and practice by the members
before scaling since new functions or processes may be introduced.
 When comes to marketing, might need to allocate more funding for market the products and
services.
 Startup : A company in the early stages of determining product-market fit,
experimenting with customer segmentation and working toward a positive contribution
margin
 Scale–up : A company that has already validated its product within the marketplace
and has proven that the unit economics are sustainable.
Start up Scale-Up
Product-Market Fit Product features Validated
Customer segmentation Economically Sustainable
Unsure of return of investment Confident in return of investment
Stage of Funding Zero Funding Investor funding available
Team Member
Roles
Take on multiple roles
Scale-up focus on enhanced delegation
in pursuit of growth.
Hiring specialists for each role within
those departments,
Risk
Dependent on its ability to quickly pivot
in response to incoming feedback, data,
and ideas
Scale-up are now expected by their
investors, customers, and team
members to quickly multiply results.
Management Founders has to oversee everything
Onboard new leaders with corporate
management experience
Start-up vs Scale-up

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Scaling

  • 2. What is Scaling?  Scaling a startup means being able to acquire more customers and increase revenue using consistent and repeatable methods.  When you are faced with the need to grow your team and ensure that technology can accommodate an expanding number of users.  As a founder, commitment to scaling is important because there will be a lot of changes will happen example expansion of team members, technology replacement, increase of funding and workloads.  Leaders may need to handle more workloads and managing bigger size team. In order to go through these changes smoothly, leaders may require to increase their skills by attending additional trainings.
  • 3. What is Scaling?  Right employees are required to be recruited for supporting and managing the additional workloads. Existing members need to work along with the new employees being.  Existing processes may need to be established, communicated and practice by the members before scaling since new functions or processes may be introduced.  When comes to marketing, might need to allocate more funding for market the products and services.
  • 4.  Startup : A company in the early stages of determining product-market fit, experimenting with customer segmentation and working toward a positive contribution margin  Scale–up : A company that has already validated its product within the marketplace and has proven that the unit economics are sustainable. Start up Scale-Up Product-Market Fit Product features Validated Customer segmentation Economically Sustainable Unsure of return of investment Confident in return of investment Stage of Funding Zero Funding Investor funding available Team Member Roles Take on multiple roles Scale-up focus on enhanced delegation in pursuit of growth. Hiring specialists for each role within those departments, Risk Dependent on its ability to quickly pivot in response to incoming feedback, data, and ideas Scale-up are now expected by their investors, customers, and team members to quickly multiply results. Management Founders has to oversee everything Onboard new leaders with corporate management experience Start-up vs Scale-up