How to recover lost online shopping carts intelligently and rapidly

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An estimated 85-95% of online shopping carts go abandoned in travel, leaving millions of dollars on the table. However, using intelligent cart recovery techniques, you can instantly re-target customers who have abandoned products in their online shopping cart with highly personalized messages through email, web, and mobile, and recoup otherwise lost dollars. This TLearn webinar will explore: The state of cart abandonment in travel Practical techniques you can employ across email, web, and mobile to prevent or diminish cart abandonment Typical outcomes associated with these tactics Presenters for the FREE TLearn session are: David O’Flanagan, CEO, Boxever Ruadhan Barry, senior product manager, Boxever Kevin May, moderator and editor, Tnooz Gene Quinn, producer and CEO, Tnooz This TLearn webinar took place on Tuesday 3 February 2015

Recover lost carts intelligently
and rapidly
TLearn webinar
3 February 2015

Your hosts
Kevin May
Editor & moderator
Gene Quinn
CEO & producer

Your presenters
David O’Flanagan
CEO
Boxever
Ruadhan Barry
Sr. Product Manager
Boxever

Predictive Marketing That’s Going Places

Intelligent Marketing Lifecycle
Acquisition
Retention
Conversion

Travel companies lost approx.
$1.78 Trillionin 2014 to abandoned carts

Source: Forrester
Why?
I was not ready to purchase
I wanted to compare prices on
other sites
Product was higher than I
wanted to pay
Just wanted to save products in
cart for later
41%
27%
25%
24%

90%
travel carts
abandoned
55%
higher spend
20%
abandoners
convert when
retargeted to
By the Numbers…

OnsiteDisplay
MobileEmail
Remarketing to Boost Conversion

1. Guest identification
2. Timing
3. Personalization
4. Multi-device
5. Tracking
What’s Important?

Offers@Spinair
To: Dave Terlier
Did you forget something?
Personalization

Site Visits
Carts
Created
Abandon
Rate
Remarketing
Success Rate
Cart Size
Profit
Rapid ROI

Thank you!
Send your questions and comments to
kevin@tnooz.com
Replay and presentation of webinar will be available on
www.tnooz.com

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Programmatic advertising is one of the fastest growing digital marketing channels today, with Magna Global predicting that global programmatic ad spend will reach $32.6 billion by 2017. In a marketplace of distractions where relevant context and a personal approach are crucial, it is no surprise that the travel industry is quick to adopt this new technology. But do you really know where programmatic advertising can best fit into your brand's marketing strategy? And what is the best way of running programmatic advertising campaigns within your business? Join us for a FREE Tnooz-Admedo TLearn webinar, which will give you an overview of how programmatic works and how it can drive bookings. In this free webinar led by Admedo, attendees can expect to gain an understanding of these things: An understanding of programmatic advertising and its relevance for travel brands Where programmatic advertising fits in your marketing strategy What steps are next to begin your programmatic journey Presenters for this FREE TLearn webinar are: Guy Abbott, Global Head of Enterprise, Admedo Keely Williams, Head of Client Direct, Admedo Sean O’Neill, Editor-in-Chief & Moderator, Tnooz Gene Quinn, CEO & Producer, Tnooz This FREE online workshop took place on Tuesday, the 27th of October.

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