Jared Blank - Vice Presidente de E-Commerce da Tommy Hilfiger fala sobre "Creating a Culture of Site Testing: 25 Ways to Optimize and Personalize Your Ecommerce Site" no Fórum E-Commerce Brasil 2014.
Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.
Presentation given at #wordcamp #raleigh 2017.
Enhancing Trust And Urgency Increases Conversions By Over 12%Invesp
How improving a cart page produced a 12% increase in conversion rates
It is critical to understand which elements of the conversion framework™ weigh more heavily on a certain page.
Getting a visitor to add an item to the cart moves them further towards a conversion. He is more invested in your product or service. However, the visitor might still have some hesitations about making the final purchase decision. On the cart page, he might have questions about your company, your shipping policies, quality of service, return policies, security as well as a many other concerns.
Countering hesitations on the cart page can be done through two methods: enhancing trust and offering incentives. In this webinar, we will be discussing the research and findings behind the delicate balance between trust and urgency.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
VWO-Disruptive Advertising Webinar - 10 A/B Tests You Must Try on Your PPC La...VWO
This presentation will show you 10 tried-and-tested ideas that are certain to help you boost your PPC conversion rate from ad to form submit.
Key takeaways are:
1- Connecting the ad copy to the first 5 seconds of the landing page experience
2- Optimizing the flow of the page so that visitors naturally flow to the converting action
3- Adding trust seals that support, instead of distracting from, the primary goal
This is a collection of different landing pages use cases, especially picked for e-commerce businesses. You will find some tips how to increase sales and engage your customers.
Proven Personalization Wins to Increase eCommerce RevenueDynamic Yield
Consumers expect shopping experiences that are tailored to them. That means 1:1 website personalization isn’t just cutting edge - it’s table stakes. This presentation outlines personalization strategies that are used by retailers all over the world.
Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.
Presentation given at #wordcamp #raleigh 2017.
Enhancing Trust And Urgency Increases Conversions By Over 12%Invesp
How improving a cart page produced a 12% increase in conversion rates
It is critical to understand which elements of the conversion framework™ weigh more heavily on a certain page.
Getting a visitor to add an item to the cart moves them further towards a conversion. He is more invested in your product or service. However, the visitor might still have some hesitations about making the final purchase decision. On the cart page, he might have questions about your company, your shipping policies, quality of service, return policies, security as well as a many other concerns.
Countering hesitations on the cart page can be done through two methods: enhancing trust and offering incentives. In this webinar, we will be discussing the research and findings behind the delicate balance between trust and urgency.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
VWO-Disruptive Advertising Webinar - 10 A/B Tests You Must Try on Your PPC La...VWO
This presentation will show you 10 tried-and-tested ideas that are certain to help you boost your PPC conversion rate from ad to form submit.
Key takeaways are:
1- Connecting the ad copy to the first 5 seconds of the landing page experience
2- Optimizing the flow of the page so that visitors naturally flow to the converting action
3- Adding trust seals that support, instead of distracting from, the primary goal
This is a collection of different landing pages use cases, especially picked for e-commerce businesses. You will find some tips how to increase sales and engage your customers.
Proven Personalization Wins to Increase eCommerce RevenueDynamic Yield
Consumers expect shopping experiences that are tailored to them. That means 1:1 website personalization isn’t just cutting edge - it’s table stakes. This presentation outlines personalization strategies that are used by retailers all over the world.
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to LeadsSrijan Technologies
Websites make a very effective lead generation option, if used smartly. So marketers spend a lot on driving traffic to their website via SEO, SEM, Content Marketing and other strategies. Naturally, conversion of these website visitors to leads is of high interest and importance for marketers and business owners.
In this webinar, we covered simple strategies and tactics that one can use to increase the visitor to lead conversion from website.
How to Deliver Powerful Personalized ExperiencesDynamic Yield
Learn how to plan and orchestrate your marketing personalization and optimization strategy. Orchestrate your strategy wisely and serve customers effectively across all channels.
Improving Revenue through Dynamic Product RecommendationsDynamic Yield
We power tens of millions of product recommendations per day on behalf of our clients. Needless to say, we've learned a lot about what works, how and where to implement recommendations in the purchase funnel. Global retailers who have implemented Dynamic Yield’s recommendations have seen a substantial uplift in revenue within the first 90 days. Your site can do it too. Contact us to see a live demo.
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
Strategies for Building a Successful E-Commerce BusinessGrowth Spark
This presentation shares a number of strategies for building a successful e-commerce business, particularly looking at five key areas of running an e-commerce company: customer acquisition, conversion, fulfillment, retention marketing and analytics.
Why do 97% of shoppers leave your site? They get lost and cannot find the right product. Personalization shows the right product at the right time. This helps convert shoppers on your Miva site, and re-engage shoppers with abandoned browse and cart emails. Please join 4-Tell's CEO to learn when, where, why and how to personalize the shopping experience, increase sales by 17%, and make your marketing dollars work harder for you.
Buying and Selling Websites to Leverage Your RelationshipsAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.
"Why test?" I hear you ask. Within many companies there are multiple opinions on how the website should look, what the functional purpose of a link or button should be, what the user journey looks like and the critical statement, that whatever is released must have a positive impact on sales.
Testing takes away the guessing game, you no longer have to go on gut feel; you can test various different versions against multiple goals on a small volume of traffic, so the risk is reduced.
Take a look at the presentation to find out how Salmon and DFS have worked together.
So your inventory and orders are starting to come through, but you need to get them to your customer somehow. Discover the best ways to ship products, how to overcome common problems, different ways to charge for shipping, and more!
Tributação: principais aspectos relacionados às pequenas lojas online - Danie...E-Commerce Brasil
Daniel Berselli Marinho - Sócio da SBM Consultoria & Associados e Consultor do Sebrae Nacional fala sobre "Tributação: principais aspectos relacionados às pequenas lojas online" no Congresso E-Commerce Brasil Operações & Negócios 2014.
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to LeadsSrijan Technologies
Websites make a very effective lead generation option, if used smartly. So marketers spend a lot on driving traffic to their website via SEO, SEM, Content Marketing and other strategies. Naturally, conversion of these website visitors to leads is of high interest and importance for marketers and business owners.
In this webinar, we covered simple strategies and tactics that one can use to increase the visitor to lead conversion from website.
How to Deliver Powerful Personalized ExperiencesDynamic Yield
Learn how to plan and orchestrate your marketing personalization and optimization strategy. Orchestrate your strategy wisely and serve customers effectively across all channels.
Improving Revenue through Dynamic Product RecommendationsDynamic Yield
We power tens of millions of product recommendations per day on behalf of our clients. Needless to say, we've learned a lot about what works, how and where to implement recommendations in the purchase funnel. Global retailers who have implemented Dynamic Yield’s recommendations have seen a substantial uplift in revenue within the first 90 days. Your site can do it too. Contact us to see a live demo.
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
Strategies for Building a Successful E-Commerce BusinessGrowth Spark
This presentation shares a number of strategies for building a successful e-commerce business, particularly looking at five key areas of running an e-commerce company: customer acquisition, conversion, fulfillment, retention marketing and analytics.
Why do 97% of shoppers leave your site? They get lost and cannot find the right product. Personalization shows the right product at the right time. This helps convert shoppers on your Miva site, and re-engage shoppers with abandoned browse and cart emails. Please join 4-Tell's CEO to learn when, where, why and how to personalize the shopping experience, increase sales by 17%, and make your marketing dollars work harder for you.
Buying and Selling Websites to Leverage Your RelationshipsAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.
"Why test?" I hear you ask. Within many companies there are multiple opinions on how the website should look, what the functional purpose of a link or button should be, what the user journey looks like and the critical statement, that whatever is released must have a positive impact on sales.
Testing takes away the guessing game, you no longer have to go on gut feel; you can test various different versions against multiple goals on a small volume of traffic, so the risk is reduced.
Take a look at the presentation to find out how Salmon and DFS have worked together.
So your inventory and orders are starting to come through, but you need to get them to your customer somehow. Discover the best ways to ship products, how to overcome common problems, different ways to charge for shipping, and more!
Tributação: principais aspectos relacionados às pequenas lojas online - Danie...E-Commerce Brasil
Daniel Berselli Marinho - Sócio da SBM Consultoria & Associados e Consultor do Sebrae Nacional fala sobre "Tributação: principais aspectos relacionados às pequenas lojas online" no Congresso E-Commerce Brasil Operações & Negócios 2014.
Desafios e oportunidades na cauda longa para os pequenos - Alexandre SonciniE-Commerce Brasil
Alexandre Soncini - VP da VTEX fala sobre "Desafios e oportunidades na cauda longa para os pequenos" no Congresso E-Commerce Brasil Operações & Negócios 2014.
Frete e Parcelamento: eles também fazem parte da formação do preço de vendaE-Commerce Brasil
Ricardo Ramos, CEO Precifica e Nader Fares, Diretor Marabraz falam sobre Frete e Parcelamento: eles também fazem parte da formação do preço de venda no Congresso E-Commerce Brasil Vendas 2016.
20 métricas e indicadores para melhorar a eficiência do e-commerce – comparan...E-Commerce Brasil
Dante Lima, Chief Revenue Officer da eNext fala das 20 métricas e indicadores para melhorar a eficiência do e-commerce – comparando diferentes resultados em diferentes categorias no Congresso E-Commerce Brasil Vendas 2016.
Congresso Gestão 2016 - Como organizar e gerir um fluxo de caixa considerando...E-Commerce Brasil
Karina Rocha Feliconio, Diretora Financeira da Brasil CT fala sobre Como organizar e gerir um fluxo de caixa considerando a conciliação financeira dos canais de vendas, margem bruta e de contribuição e a conta frete no Congresso E-Commerce Brasil 2016.
Saiba mais em https://www.ecommercebrasil.com.br/congresso-gestao-2016/
Planejamento e gestão do estoque: quanto investir, como gerenciar? - Fabiano ...E-Commerce Brasil
Fabiano Silva - sócio diretor da KPL, fala sobre "Planejamento e gestão do estoque: quanto investir, como gerenciar?" no Congresso E-Commerce Brasil Operações & Negócios 2014.
Congresso Gestão 2016 - Como recuperar o ICMS e o ICMS do Fundo de Combate à ...E-Commerce Brasil
Guilherme Martins, Partner da Brudniewski & Martins Advogados fala sobre Como recuperar o ICMS e o ICMS do Fundo de Combate à Pobreza no caso de devolução do produto por parte do cliente? no Congresso E-Commerce Brasil 2016.
Saiba mais em https://www.ecommercebrasil.com.br/congresso-gestao-2016/
Congresso Gestão 2016 - Compliance e Gestão Tributária: redução de riscos e i...E-Commerce Brasil
Fábio Rodrigues de Oliveira, Sócio Diretor da Systax fala sobre Compliance e Gestão Tributária: redução de riscos e identificação de oportunidades no Congresso E-Commerce Brasil 2016.
Saiba mais em https://www.ecommercebrasil.com.br/congresso-gestao-2016/
Congresso E-Commerce Brasil Vendas 2017 - Painel: Performance de vendas e míd...E-Commerce Brasil
Pedro Reiss, Co-CEO da Fbiz, Leo Cid Ferreira - Chief Strategy Office, LatAM da Accenture Interactive e Rodrigo Nasser - Consultor de TI & Gestão da Itu Partners fala sobre Performance de vendas e mídia programática no e-commerce. Como ir além na busca pelo ROI no Congresso E-Commerce Brasil Vendas 2017.
Saiba mais em https://www.ecommercebrasil.com.br/congresso-vendas-2017/
Conferência E-Commerce Brasil RIO 2016 - Mobile: onde estamos e como podemos ...E-Commerce Brasil
Gustavo Bacchin, Co-Founder e COO da Cadastra fala sobre Mobile: onde estamos e como podemos engajar e vender melhor na Conferência E-Commerce Brasil RIO 2016.
Saiba mais em https://www.ecommercebrasil.com.br/conferencia-rio-2016
Objection Rebuttals that Defuse Common Sales ObjectionsSalesScripter
In B2B sales, you will face the same objections again and again:
– What is this in regards to?
– Is this a sales call?
– I am not interested.
– Just send me your info.
– We are already using someone right now.
– We do not have any budget right now.
– We are not looking at making any changes right now.
– Call me back in X months.
If you would like to get some new ideas of what to do and say when these come up, join us for our webinar on “Objection Rebuttals that Defuse Common Sales Objections”.
Being able to make some positive changes in this one area should create big improvements in your ability to get meetings and generate leads.
Optimization Summer Games - Test IdeationOptimizely
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
We will discuss several case studies, which ultimately led to a 48% overall site improvement. This webinar will show you how to gain incremental increases on each page and will teach you how to optimize the other pages throughout the site using the marketing insights gained throughout the process. You'll Learn:
- How to create a conversion roadmap? How to select which pages to optimize?
- How identify different conversion problems on a webpage?
- How to apply marketing insights learned from each test across different verticals and channels?
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
We’re going to cover best practices that top brands use to drive referrals and customer acquisition:
The following best practice examples come from companies that actually sell something. !
People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization
Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization
User Participation Location matters
Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#)
Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers
User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs
Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature
Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly)
Your ‘reach’ may be bigger than you think…
Optimization Increase sharing rates and referral conversion rates
What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits
Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing
Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image
A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain
Doubled referral visits and referral sales
Welcome overlay • Friend incentive • Email capture • Reveal code
Session-based • Dynamic message
Dedicated landing page • No distractions
1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience
Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10
Referral Benchmarks How are you doing?
Sharing
Referral Visits
Referred Visitors
Cost Per Acquisition CPA
Revenue Lift
Examples of Campaign Metrics Example companies by size
Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate
Party Foul ! The biggest mistake people make . . .
Don’t force a login or registration 90% drop off!
Recap Follow best practices and avoid common pitfalls.
Improve Your Landing Page Conversion Rates Through Ad TestingFormstack
The first brand interaction a user has with many websites is the PPC ad impression. The ad sets the expectation for what a user will find on the landing page. With the proper ad testing techniques, you can learn what messages increase conversions and use that data to also design your landing pages.
After attending this webinar, you will learn:
How to conduct ad tests for global insights
How to use ad data to:
Design your landing page
Reinforce your form's message
Determine your form's buttons
Use AdWords & Form data to compliment each other
From Click to Customer - Back to Marketing School SeriesRollWorks
Watch the webinar on-demand here: https://www.rollworks.com/resources/webinar/from-click-to-customer/
In this class, we’ll show you best practices to optimize three of the most important stages in any sales cycle: your ads, your landing pages, and your sales outreach.
You’ll learn:
How to use customization to boost your ad click-through rates
How to optimize your landing pages using A/B testing and heatmaps
How to enable your sales team to follow up with marketing leads in under five minutes
Maximizing conversion with checkout optimizationElastic Path
With average cart abandonment rates falling anywhere between 55 and 72%, it’s no wonder checkout optimization is the number one concern for ecommerce marketers. But redesigns and A/B tests often fail to move the needle because they focus only on checkout design, and ignore the psychological reasons customers are abandoning their purchases.
In this deck you will learn:
*A systematic process for optimizing your website that addresses the FUD (fears, uncertainties and doubts) surrounding the purchase process
*How to perform a heuristic evaluation on your checkout process for design and usability
*Tips for breaking out of your testing rut
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
Similar to Creating a Culture of Site Testing: 25 Ways to Optimize and Personalize Your Ecommerce Site - Jared Blank (20)
Conferência Goiás I O Poder da Multiadquirência no E-commerce.E-Commerce Brasil
Nathan Marion
General Manager Brasil
Yuno
O Poder da Multiadquirência no E-commerce.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Os impactos da digitalização do Atacarejo no Brasil.E-Commerce Brasil
Tiago Campos
Diretor de Novos Negócios
Uappi
Os impactos da digitalização do Atacarejo no Brasil.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Os benefícios do fulfillment para o setor de modaE-Commerce Brasil
Jone Eder Tavares de Moura
Coordenador de Negócios e Operações da Regional de Goiás
Correios
Os benefícios do fulfillment para o setor de moda.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Prevenção à fraude em negócios B2B e B2C: boas práticas e...E-Commerce Brasil
Pedro Lamim
Head de Prevenção à Fraude
Pagar.me
Prevenção à fraude em negócios B2B e B2C: boas práticas e as principais tendências emergentes.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I E-commerce Inteligente: o papel crucial da maturidade dig...E-Commerce Brasil
Erick Melo
Co-founder/CCO
WebJump
E-commerce Inteligente: o papel crucial da maturidade digital em uma estratégia de personalização em escala.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Conteúdo que vende: Estratégias para o aumento de convers...E-Commerce Brasil
Maurici Junior
Gerente de Conteúdo
Magalu
Conteúdo que vende: Estratégias para o aumento de conversão para marketplace.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás | A força da geolocalização impulsionada em ADS e Fullcomm...E-Commerce Brasil
Ricardo Santana
Consultor
Mercado Seller
A força da geolocalização impulsionada em ADS e Fullcommerce nos Marketplaces
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás | Conversational Commerce - Como o Whatsapp aliado ao CRM t...E-Commerce Brasil
Matheus Sepulveda
Diretor de Tecnologia
Novo Mundo
Conversational Commerce - Como o Whatsapp aliado ao CRM transforma a conexão entre a loja física e o online
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás | Mapa do varejo online em Goiás: Destaques e PotenciaisE-Commerce Brasil
Juliana Lorenzetti
Diretora de Growth
Confi
Mapa do varejo online em Goiás: Destaques e Potenciais
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Como uma boa experiência na logística reversa pode impact...E-Commerce Brasil
Diogo Inoue
Diretor de Operações OOH
Jadlog Logística.
Como uma boa experiência na logística reversa pode impactar na conversão do seu e-commerce?
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Estratégias de aquisição e fidelização de clientes e opor...E-Commerce Brasil
Thiago Vicente
VP Comercial
CRM BONUS
Estratégias de aquisição e fidelização de clientes e oportunidades com I.A.
Saiba mais em:https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Perspectivas do Pix 2024: novidades e impactos no varejo ...E-Commerce Brasil
Thiago Nunes
Key Account Manager - Especialista em Digital Payments
Vindi
Perspectivas do Pix 2024: novidades e impactos no varejo e na indústria.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Moda e E-commerce: transformando a experiência do consumi...E-Commerce Brasil
Carolina Soares
Sales Manager
DHL Suppy Chain.
Moda e E-commerce: transformando a experiência do consumidor com estratégias de fulfillment logístico.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I As tendências para logística em 2024 e o impacto positivo...E-Commerce Brasil
Camila Suziane Rezende
Agente Comercial Regional
Total Express,
Renata Bettoni Abrenhosa
Agente Comercial Regional
Total Express
As tendências para logística em 2024 e o impacto positivo que ela pode ter no seu negócio.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Fraudes no centro-oeste em 2023E-Commerce Brasil
Cristiane Cajado
Coordenadora de Customer Success
ClearSale
Fraudes no centro-oeste em 2023.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Uma experiência excelente começa quando ela ainda nem seq...E-Commerce Brasil
Carolina Ramos de Campos
Gerente de Relacionamento com o Seller
Americanas S.A
Uma experiência excelente começa quando ela ainda nem sequer foi imaginada!
https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Saúde & Farma | Panorama Digital: Saúde e Farma e impactos do Rio...E-Commerce Brasil
Juliana Lorenzetti
Diretora de Growth
Confi
Panorama Digital: Saúde e Farma e impactos do Rio Grande do Sul
https://eventos2.ecommercebrasil.com.br/conferencia-saude-farma/
Digitalização do Varejo | A relevância dos pontos físicos para uma plataforma...E-Commerce Brasil
Talita Borges Paschoini
Diretora de Tecnologia e Produto
Luizalabs
A relevância dos pontos físicos para uma plataforma digital de varejo: como a multicanalidade e a digitalização da experiência mudam o jogo
https://eventos2.ecommercebrasil.com.br/congresso-digitalizacao-varejo/
Digitalização do Varejo | Case Pague Menos / Extrafarma: alavancando vendas e...E-Commerce Brasil
Rafael Cipriano Torres
Diretor de Canais Digitais
Pague Menos
Case Pague Menos / Extrafarma: alavancando vendas e fidelização por meio de uma jornada integrada entre canais.
https://eventos2.ecommercebrasil.com.br/congresso-digitalizacao-varejo/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
3. Determine What You’re Measuring
• Revenue Per Visitor?
• Conversion?
• Average Order Size?
• Bounce Rate?
If you don’t know the goal, you can’t create a test…
4. Create a Culture of Testing
• Talk to design first – you’re going to need a lot more
assets from them
• Tell your designers: this is not about whether you are
“good” or “bad”
• Get people excited about testing – do contests about
which combination will win
• Use a shared doc (Google Docs) so team knows
what’s being tested
• When to move winning test into development?
6. 6 Factors for Conversion
• Value Proposition – Why should a customer make a purchase?
• Urgency – Why should a customer purchase NOW?
• Relevance – Is the in-bound visitor seeing a page they would
expect?
• Clarity – Is the value proposition obvious? Is it obvious what the
visitor should do?
• Anxiety – What could stop a visitor from converting?
• Distraction – Are there page elements that are getting in the way of
making a purchase?
Visit Widerfunnel.com for more information
8. 2-Day Shipping Promotion in Header
Presenting a 2 Day Delivery Message to customers in areas of the country that qualified
has shown to:
• Increase site conversion rate (from 11-15%)
• Increase site AOV (from 9-21%)
• Reduce cart abandonment about 2%
1
9. Company Store Tabbed Banner Test
Versus
A tabbed experience to separate out the Main Site and Company store has shown to:
• Increase site conversion rate (5.85%)
• Decrease in cart abandonment (2.04%)
• Increase in Average Time on site (3.20%)
2
10. Free Shipping Today Only
Presenting Free Shipping Today Only Message in the Header Promo area, had the
following impact vs. showing no free shipping message in this area at all:
• Increase site conversion rate 7.39%
• Increase in add to cart- 3.34%
• Increase in number of page views 3.33%
3
34. Other Areas to Test
• Change unnecessary buttons to hyperlinks
• Increase font of product name and price
• Increase size of buttons
• Change button colors
• Test button colors contrasting with other colors on
site
• Use yellow highlight on mandatory field names
(instead of *)
• Test on mobile (removing banners; suppressing
buttons; enlarging search box)