Macy's updated their outdated website by simplifying content, streamlining navigation, and blending social media platforms to better target their market. They surveyed customers about the changes, asking if the new design was easier to use, if suggested departments were accurate, and if social media links were used. The strategy cost $9,600 and resulted in a more integrated, 21st century customer experience.

1. Macy’s Magic
Strategy
By Allison Dettling

2. Background
• Department store
• All Social Media Platforms
• Outdated Website

3. Lets Take A Look
• Cluttered
• Pop-Ups
• Basic

4. Strategy
• Target Market
• Simplified and Streamline
• Blend with other social media platforms

5. Simple and Streamline
• Using recent & often Google searches
• Example:
Woman's
Tops
Kitchen Home Shoes Handbags

6. Blending With other
Social Media
• Links within products
• Social Media Displayed at top of Website
• Example:

7. Measuring Success
• Ask the Customer
• Survey Via E-mail
• Example
Did you notice a change
in the website
Yes No
Was it easier to navigate Yes No
Were the suggested
departments accurate
Yes No
Did you use the social
media link(s)
Yes No
Did you enjoy your
purchase
yes No

8. Budget
• Total: $9,600
• Extra Hours
• Extra IT

9. Outcome
• Better for the Customer
• Integration
• 21st Century

10. Questions?
Thank you!