The document discusses The Chivery's use of LoyaltyLion's loyalty program solution. It describes how The Chivery wanted a customizable solution to reward customer engagement beyond just purchases. LoyaltyLion met their requirements and was easy to implement. The Chivery customized the LoyaltyLion app within their Shopify store to reward account creation, referrals, visits, and purchases. This increased customer loyalty and engagement. As a result, The Chivery saw a great return on their investment with the LoyaltyLion program.

1. THE CHIVERY
C A S E S T U D Y
The Chivery gain 6% of their annual revenue from LoyaltyLion.

2. 2
B A C K G R O U N D
S O L U T I O NC H A L L E N G E
“We were in need of a fully
customizable solution down
to the pixel and ability to
scale with custom events
for loyalty points.”
“LoyaltyLion fit all our
requirements. The turn
around for implementation
was seamless and
LoyaltyLion were there
for every question with a
solution.”
The Chivery is one of the larger stores built on Shopify.
They sell merchandise related to their hugely popular blog,
TheChive, and are always innovating.
The Chivery launched with LoyaltyLion on
October 14th 2015 and chose to reward account
creations, referrals, visits and purchases. They
used the LoyaltyLion shopify app to speed up
integration and then customised every element of
the loyalty program using LoyaltyLion’s inbuilt CSS
editors.
The Chivery approached LoyaltyLion and
explained that they wanted to increase customer
loyalty and engagement. They were looking
for a solution that would reward more than just
purchases, be fast to implement and completely
customisable.
Rewarding more than purchases was particularly
important because The Chivery has a highly social
customer base. The Chivery knows that customer
engagement through activities like commenting,
visiting and referring is vital to their success
because they build a unique community.
- Zachary Lee, Senior Director of The Chivery
- Zachary Lee, Senior Director of The Chivery
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3. 3
F U L L Y
I N T E G R A T E D
A N D
C U S T O M I S E D
L O Y A L T Y
P R O G R A M
This area is powered by
LoyaltyLion. The Chivery
have embedded it within
their customer accounts and
customised all the colours,
fonts and images to match
their brand.
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4. 4
R E W A R D
M O R E T H A N
P U R C H A S E S
The Chivery are using
LoyaltyLion to reward
account creation, referrals,
purchases and visits. This
area shows their customers
how many points they earn
for each activity.
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5. 5
C U S T O M I S E D
E M A I L S
The Chivery are using the
automated emails within
LoyaltyLion. These send to
customers when they have
enough points for a reward
and encourage repeat
purchases. The Chivery have
utilised the custom template
feature and included their
own email design.
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6. 6
R E S U L T S
R O I P A Y B A C K
“With our Loyalty program in full force we are seeing a great
return and positive reaction from our community.”
Every $1 spent with
LoyaltyLion generates The
Chivery $22
Annual cost of LoyaltyLion
was paid back in under
four week
- Zachary Lee, Senior Director of The Chivery
T I P F R O M
T H E C H I V E R Y
“Use your blog to build
interest and get your
customers excited about
the loyalty program
before it launches.”
$135,000
per month from
purchases using
loyalty rewards
6,800
referred visitors
per month
1 million
program
members
Over
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