The document discusses how to collect customer and employee insights using Qualtrics, outlining the top five methods for each group. It emphasizes the importance of employee engagement, noting that only 30% of employees are engaged, which can lead to significant costs for businesses. Additionally, it highlights Qualtrics as a reliable platform with scalability, security, and customer support.

1. How to Quickly and Easily Collect!
Customer and Employee Insights!

2. Agenda
Introduction
Qualtrics at a Glance
Customer Insight Demo
Employee Insight Demo
Q&A

3. Dani Wanderer
Head of Marketing
Jordan Plater
Account Executive, Employee Insights
Josh Cazier
Sales Engineer

4. Qualtrics at a Glance

10. Customer
Insights

11. Top 5 Ways to Use Qualtrics
to Gather Customer Insights
1. Customer Satisfaction Programs
2. Net Promoter® Score
3. Voice of the Customer
4. Customer Retention
5. Concept Testing

12. The Experience Gap
Source:
Bain
&
Company
Companies that believe
they provide a superior
experience
Companies whose
customers agree

13. The Value Gap
Source:
Bain
&
Company
Companies that believe
they provide a superior
experience
Companies whose
customers agree

14. Product Demo

18. Employee
Insights

19. Top 5 Ways to Use Qualtrics
to Gather Employee Insights
1. Employee Engagement Surveys
2. 360-degree Employee Assessments
3. Employee Satisfaction
4. Employee Feedback
5. Exit Interviews

20. How Engaged Are Employees?
According to Gallup’s 2013 State of the American Workplace
only 30% of employees are engaged in their work.
If your company were a 10-person crew team, statistically speaking:
• 3 employees are rowing with all their hearts
• 5 are just along for the ride, looking at the scenery
• 2 are trying to sink the boat

21. Diagnosing Disengagement:
Stop the Infection From Spreading
• Actively disengaged employees
cost the US economy ½ a trillion
dollars per year
• They are more likely to:
• Steal from their employers
• Negatively influence co-workers
• Drive customers away
Gallup,
State
of
the
American
Workplace:
Employee
Engagement
Insights
for
US
Business
Leaders,
2013

22. Why Organizations Care About
Employee Engagement
Engagement is a proven driver of:
• Quality
• Revenue
• Customer Service
• Retention
• Productivity
Gallup,
State
of
the
American
Workplace:
Employee
Engagement
Insights
for
US
Business
Leaders,
2013

23. Product Demo

24. Why Customers Use Qualtrics
Most Powerful
Platform
Enterprise-wide
Scalability
Best-in-Class
Security
Easiest to Use
Products
Award-winning
Customer Support
The
Global
Standard
in
Insight
Technology

25. Questions?