This document discusses the importance of goals and goal management in achieving operational excellence. It outlines some key challenges companies face in goal alignment and engagement. It then provides a 7 step approach to operational excellence through accountability, clarity, alignment, engagement, execution, agility and aspiration. High performing companies are described as having goals that are open, transparent, aspirational, involve frequent check-ins and progress-based. The concept of "Goal Science" and tools for connected, supported, progress-based and adaptable goals are presented.