The document discusses the shift from traditional marketing to digital marketing, with a focus on the role of LinkedIn in promoting businesses. It outlines strategies for leveraging LinkedIn, including creating company pages, engaging with users, and utilizing advertising features, while also addressing potential risks associated with increased online presence. The importance of interaction and quality content for successful business promotion on LinkedIn is emphasized.

1. Presented By:
Bishal Thakur
Rishabh Mehrotra
Sumiran Mondal
Suraj Kumar
Surya Prakash
Vinit Gupta

2. As the trend is changing in marketing from “Traditional Marketing”
to “Digital Marketing” for promoting business.
Many Social Networking portals play a huge part in promoting
business via digital form such as :
Facebook
Twitter
Instagram
LinkedIn
Blogging

3. LinkedIn is a business and employment oriented
social networking service that operates via
websites and mobile applications.
 CEO: Jeff Weiner (Jun 2009–)
 Founded: 2002, Mountain View, California,
United States
 Headquarters: Sunnyvale, California, United
States
 Parent organization: Microsoft Corporation
 Use in BUSINESS 2 BUSINESS NETWORKING
 Earlier Known as ‘ UGLY DUCKLING ‘

4. To promote the business form through LinkedIn can be done by
two procedures:
Two Way Procedure
Step Wise Procedure

5. PASSIVE APPROACH PROACTIVE APPROACH
 Giving you exposure to people
hunting for products or services.
 Getting you introductions to
potential clients.
 Displaying your recommendations
from others on LinkedIn.
 Post regular status updates.
 Participate in groups
 Send messages and invitations to
those in your network and to
consider upgrading to a paid
LinkedIn membership group
members
 Try LinkedIn advertising.
 Consider upgrading to a paid
LinkedIn membership

7.  Create a Company Page:
LinkedIn company pages are set up to better represent a brand or
organization.
 Highlight Your Business on Your Own Profile:
Personal profiles are still a powerful tool on LinkedIn. They give you the
opportunity to present yourself as the individual behind the brand and build a
professional reputation.
 Update Frequently:
Through your company
page, you can post news and update your
professional community
on the recent developments
of your company.

8.  Use Great Visuals:
Every type of visual content that you upload to LinkedIn should be high
quality – from the company logo to your own profile image.
 Start a Group and Participate in Other Groups :
A great social feature on LinkedIn is the ability to start a group and join the
other group that revolves around a specific interest. If you can connect your
business to a general topic that engages people.

9.  Get Employees and Partners on Board:
If strangers see that your company page is followed by professionals with skills
and experience, your credibility immediately becomes more solid.
 Interact:
Despite the more professional focus, LinkedIn is
still a social network. To succeed here you need to
be a social player that engages with people.
 Advertising:
LinkedIn helps in advertising the business
forms on your profile page or on your
community page for promoting it
which will be free of cost as well.

10. Creating shareable content that benefits your audience.
Introducing new products or services you’ve developed.
Differentiating yourself from your competitors.
Finding job candidates who can make a significant contribution
to your business success.
Improving your ranking in search engines.

11. Not Everybody is Actively Engaged in LinkedIn.
Privacy Concerns.
Additional resources may be needed to manage your online
presence.
Risk of unwanted or inappropriate behaviour on your site,
including bullying and harassment.
Greater exposure online has the potential to attract risks. Risks
can include negative feedback, information leaks or hacking.