This document provides a summary and analysis of how a past student, McFoLowes Media, answered each question in their media evaluation assignment. For most questions, McFoLowes Media used a different medium to present their answer, including PowerPoint, Piktochart, PowToon, Emaze, YouTube, and Glogster. While some answers, like for questions 1 and 4, were highly detailed and comprehensive, others lacked explanation or focused only on US institutions rather than including UK companies. Overall, the student utilized a variety of formats to answer each question, but the quality of analysis and detail varied between responses.

1. Past Student Evaluation
Analysis
McFoLowes Media Evaluation

2. Question 1 – In what way does your media product
use, develop, and challenge forms and
conventions of real media products?
McFoLowes Media have presented their answer to question 1 using PowerPoint and
then uploaded it to SlideShare to display it on their blog. In this question they select
individual components of their film such as sound, cinematography, editing, and
lighting. The group then discusses in depth how each component of their film uses,
develops, and challenges conventions of real media products. Specifically, the link
their conventions to thriller films because of the genre of their own film. Each
component has its own slide in PowerPoint. Breaking up segments of the film into
categories such as cinematography and sound on different slides and then explaining
why how they use/develop/challenge conventions makes the entire answer to the
question extremely comprehensive and thus easier to understand.

3. Question 2 – How does your media product
represent particular social groups?
Question 2 is displayed on
Piktochart, a poster formatted
website. Despite the poster
containing lots of facts and
statistics as well as clip art, there
is little to no detail provided to
explain why they chose to
represent particular social groups.
It is briefly mentioned why they
selected teenagers, but there is
not enough detail to explain their
decision. They have not discussed
choices they made surrounding
media language, and narrative to
exhibit the social groups.

4. Question 3 – What kind of media institutions might
distribute your media product and why?
This question was answered utilising PowToon – an animating
software. This software enables the group to provide an in depth
answer to the question in an alternative way than what is usually
used. McFoLowes Media look at the advantages and
disadvantages of a conglomerate distributing their product; an
independent distributing their product; and an alternative like
YouTube being used to distribute their product. The independent
slide contains very little detail explaining why the would or would not
select this media institution and there is also not a slide concerning
UK companies – the only media institutions they look at are US
media institutions.

5. Question 4 – Who would be the audience for your
media product?
Question 4 was answered using PowerPoint which was later
uploaded to SlideShare to be able to embed the PowerPoint on
their blog. The group splits the question into four sections: older
teenagers, interests of target audience, why the target audience
was selected, and research. These categories are extremely
detailed making it very clear who the audience would be for their
media product. Images are also embedded in the slides to create a
visual link to what they are explaining in the PowerPoint. Moreover,
screenshots are presented to support points made which overall
produces an explicit answer to the question.

6. Question 5 – How did you attract/address your
audience?
This question is displayed on Emaze – a presentation software. The
presentation has been split into: choice of actors, setting, music,
location, narrative, and feedback. Each of these categories specify
how it attract/addresses their audience. They explain how their
surveys on the website Survey Monkey have helped them to make
decisions concerning their audience. Furthermore, screenshots
have been included to demonstrate how feedback from social
media has contributed to how they can appeal to their audience
through following the feedback.

7. Question 6 – What have you learnt about
technologies from the process of constructing this
product?
McFoLowes Media have presented their answer to the question in
the format of a YouTube video. In the video they talk about all the
various types of technology utilised during the construction of their
media product. In this discussion they highlight which technologies
they particularly liked and which they did not. Also, they looked at
how new technology is changing media production. This format of
presenting an answer to a question enables the group to include a
lot of information without having to create lengthy PowerPoints. This
way much more detail is able to be included.

8. Question 7 – Looking back at your preliminary
task, what do you feel you have learnt in the
progression from it to the main task?
The final question was displayed on Glogster, which is a software
that enables the user to create posters. The first thing they
highlighted in response to the question was the three main
improvements the group made when constructing their media
product. They listed editing skills, organisation skills, and effective
decision making. The group outlined the primary mistakes made in
their preliminary and how they improved them in the thriller they
created. Additionally, a video clip of the preliminary was embedded
which can be referenced.