The document summarizes what the author has learned from audience feedback on their media production work. They conducted early primary research using surveys to understand their target audience and presented feedback to their class. The author realized the importance of meeting audience expectations shaped by their exposure to other media. Feedback helped the author conform to conventions and tweak issues in their trailer. The feedback process highlighted key aspects like lighting, sound, and location to improve for future planning.

1. 3. What have you learned from
your audience feedback?
Evaluation Question:

2. Audience Feedback
 To complete this question, I went through my blog posts
with the ‘Research and Planning’ label to reflect back on
the audience feedback I had received during planning and
post-production.
 This let me reflect on my early primary research where I’d
used Obsurvey along with PowerPoints I’d presented to
the class
 Here is an example of a slide from my feedback
powerpoint that me and Rhiannon presented to the class:

3. How trailer will be filmed
• Our film trailers will be filmed/ produced together, but edited
separately.
• This to have our own separate ‘creative cuts’
• We now have a storyboard and want to practise filming
techniques, before we actually film our final productions
Storyboards

4. Obsurvey results
For a potential target audience, I found that:
 Age demographic was conventionally between the ages of 15-
25, however we decided to give our film a 12A rating to widen
our target audience.
 Employment demographic was students/ part-time workers,
which meant they would have extra money to go to the
cinema with
 Furthermore, they regularly visited the cinema and watched
trailers.
 In hindsight, I should have asked to what extent poster and
magazine covers reached and/ or persuaded them.

5. Qualitative Response:
6. If you answered Horror, Psychological or
Thriller, what typically attracts you to this genre
of film trailer?

6.  Furthermore, while people preferred theatrical trailers,
there was still a sufficient interest in teaser trailers.
 The former would have been viewed by more people
than trailers because of their aim to meet audience
expectations by showing enough of the plot to gain
interest.
 Moreover, this survey only gave me a limited source of
audience feedback data, so I couldn’t base all of my
planning on what I found, thus had to additionally rely on
secondary research into audience expectations.

7. A New Medium…
My
Foundation
Portfolio
Construction

8. A New Medium…
 Because I created a media product with a new medium
that I hadn’t previously used for my construction this year,
I had to rely heavily on audience feedback when editing
my trailer together.
 This was because I had used most of the online resources
at my disposal in my extensive research and planning for
my trailer
 Thus, after I completed several edits of my trailer, I asked
for regular feedback to keep improving it

9. Therefore…
 I have learned the importance of audience feedback and meeting
their expectations, so that I won’t alienate them and put them off
of the film.
 This is due to their exposure to media products, and a set of
expectations that have developed as a result.
 Furthermore, I found that my
audience understood the
enigma codes placed in the
trailer –significantly a member
of the older demographic
which showed a wider
audience of understanding
than I had initially expected.
A screenshot from my blog,
detailing what a member of
the older demographic
advised me to change in my
trailer:

10.  I realised that the feedback I received
would have been based on my audience’s
own knowledge of real media products.
 Therefore, this highlighted the importance
of conforming to conventions, because of
audience expectations in real media products.
 Their feedback significantly helped me to tweak
these issues in my trailer.
Examples of
Real Media Texts

11. Facebook Responses
on my trailer for ‘The Cult’

12. Problems Highlighted:
The potential problems brought to my attention in the later
edits were the:
 Lighting
 Sound effects/ dialogue
 Location
These put into perspective the main aspects of my trailer
for the planning process.