From an organization-wide executive directive to become more data-driven, a retail corporate L&D team took an internal look at their own data practices. Realizing that they had an overwhelming lack of transparency into their learning initiatives and a great amount of data that had gone unused, the team developed a transformation vision to create a single system of record for learning to enable observability, granularity, and accountability for all team members. The team was committed to the vision of xAPI; however, the data and information they needed in order to make actionable change for their learners was locked away in non-interoperable formats, and they recognized the need to develop a data strategy and implementation plan. *Originally presented on 10/23/2018 at xAPI Camp during DevLearn 2018 by Allie Tscheulin