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Outsmart your own biases

How to outsmart our limiting brain patterns to create a better future




KEYNOTE
Valerie Arnold
OUTSMART YOUR OWN BIASES
How to outsmart our
limiting brain patterns to
create a better future
©VALERIE ARNOLD 2016
©VALERIE ARNOLD 2016
HONESTLY?
HAVE YOU EVER
DISREGARDED
EVIDENCE
THAT WENT AGAINST
YOUR VIEWPOINT?
CONFIRMATION BIAS
©VALERIE ARNOLD 2016
Confirmation bias or Desire to confirm our opinions: once we form an
opinion, we typically seek out information that supports it. And we ignore facts that
challenge it.
GOOD INTENTIONS ARE NOT ENOUGH
©VALERIE ARNOLD 2016
COGNITIVE BIASES
©VALERIE ARNOLD 2016
Cognitive biases:
Preconceived notions,
such as overconfidence
in our opinions, which
can result in unwise
decisions
WHAT DO YOU SEE?
©VALERIE ARNOLD 2014
How many of you see a black square in
this picture?
PHYSIOLOGICAL MECHANISMS AT PLAY
©VALERIE ARNOLD 2014
Prior knowledge
PHYSIOLOGICAL MECHANISMS AT PLAY
New knowledge
©VALERIE ARNOLD 2014
HOW IT IMPACTS CONSULTATION
Reliance on familiar experiences and past successes: we tend to base our
decisions on events and information that we’re familiar with and that have positive
associations for us.
©VALERIE ARNOLD 2014
WHAT DO YOU SEE, NOW?
©VALERIE ARNOLD 2014
COGNITIVE DISSONANCE
©VALERIE ARNOLD 2014
Cognitive dissonance: the human need to
possess an accurate view of things, aka to be right!
Human beings need to feel
consistent (aligned thoughts,
feelings and behaviours).
We resolve the inconsistency
either by changing our
behaviour or, more often, by
distorting reality and changing
what we tell ourselves about
the situation (thoughts and
beliefs).
COGNITIVE DISTORTIONS, OR BIASES
©VALERIE ARNOLD 2014
Cognitive distortions: psychological strategies that we use to
distort reality, and thus protect our self-esteem from information
that would hurt us.
Confirmation bias
Reliance on past
experience
Loss aversion
Overconfidence in
our opinions
Egocentrism
Emotional attachment
Overgeneralization
Groupthink
Aggressive
advocacy
Excessive optimism
Anchoring
Insufficient adjustment
Sunk-cost fallacyControllability bias
Status quo bias
Present bias
GROUPTHINK & AGGRESSIVE ADVOCACY
©VALERIE ARNOLD 2016
Groupthink: when participant’s
desire for agreement and
maintaining relationships
overrides their motivation to
evaluate alternative options.
Aggressive advocacy: when
group members champion their
personal views rather than
considering the needs of the
group.
GROUPTHINK: 2 RELATED BIASES
©VALERIE ARNOLD 2016
Escalation of commitment:
we invest additional resources in
an apparently losing proposition
/ projects because of the effort,
money, and time already invested.
Loss aversion: we feel losses
more acutely than gains of the same
amount, which makes us more (or less)
risk-adverse than a rational
calculation would recommend.
KNOWLEDGE: GAINING (SELF-)AWARENESS
Raising our self-awareness,
through research, honest self-
reflection, mentoring, etc..
We are not perfect, and it’s
ok!
©VALERIE ARNOLD 2014
Being aware of our self-limiting
beliefs, and consciously deciding
to replace them by beliefs and
behaviours which are resource
Gaining confidence in our
abilities and judgement,
even within highly uncertain
VUCA environments
(Self-)awareness
Choice
Self-confidence
TRIPLE LOOP LEARNING TO CHALLENGE BIASES
©VALERIE ARNOLD 2014
Some tools:
• Ask yourself: What would you do if you were certain you couldn’t fail?
• Not “why do we want to hold a consultation?” but “what for?”
• Challenge given truths by removing vital components: what would be a ski vacation without skis?
• Do things differently: hold consultation meeting in an informal place, read authors you’d never considered
due to being “off topic”, include people you know are opponents, etc.
• Seek information that contradicts your point of view
ON TO MEANINGFUL CONVERSATIONS
How do we stop trying to push round
pegs into square holes,
and detach from our personal opinion
to create a better future?..
©VALERIE ARNOLD 2016
VALÉRIE ARNOLD
©VALERIE ARNOLD 2016
Entrepreneur Leadership Educator Executive Master Coach
INSPIRIT
©VALERIE ARNOLD 2016
Website: www.inspirit.eu.com
Email: valerie.arnold@inspirit.eu.com Valerie Arnold

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How to outsmart your biases - Valerie Arnold's keynote at ebbf's annual event

  • 1. 
 Outsmart your own biases
 How to outsmart our limiting brain patterns to create a better future 
 
 KEYNOTE Valerie Arnold
  • 2. OUTSMART YOUR OWN BIASES How to outsmart our limiting brain patterns to create a better future ©VALERIE ARNOLD 2016
  • 3. ©VALERIE ARNOLD 2016 HONESTLY? HAVE YOU EVER DISREGARDED EVIDENCE THAT WENT AGAINST YOUR VIEWPOINT?
  • 4. CONFIRMATION BIAS ©VALERIE ARNOLD 2016 Confirmation bias or Desire to confirm our opinions: once we form an opinion, we typically seek out information that supports it. And we ignore facts that challenge it.
  • 5. GOOD INTENTIONS ARE NOT ENOUGH ©VALERIE ARNOLD 2016
  • 6. COGNITIVE BIASES ©VALERIE ARNOLD 2016 Cognitive biases: Preconceived notions, such as overconfidence in our opinions, which can result in unwise decisions
  • 7. WHAT DO YOU SEE? ©VALERIE ARNOLD 2014 How many of you see a black square in this picture?
  • 8. PHYSIOLOGICAL MECHANISMS AT PLAY ©VALERIE ARNOLD 2014
  • 9. Prior knowledge PHYSIOLOGICAL MECHANISMS AT PLAY New knowledge ©VALERIE ARNOLD 2014
  • 10. HOW IT IMPACTS CONSULTATION Reliance on familiar experiences and past successes: we tend to base our decisions on events and information that we’re familiar with and that have positive associations for us. ©VALERIE ARNOLD 2014
  • 11. WHAT DO YOU SEE, NOW? ©VALERIE ARNOLD 2014
  • 12. COGNITIVE DISSONANCE ©VALERIE ARNOLD 2014 Cognitive dissonance: the human need to possess an accurate view of things, aka to be right! Human beings need to feel consistent (aligned thoughts, feelings and behaviours). We resolve the inconsistency either by changing our behaviour or, more often, by distorting reality and changing what we tell ourselves about the situation (thoughts and beliefs).
  • 13. COGNITIVE DISTORTIONS, OR BIASES ©VALERIE ARNOLD 2014 Cognitive distortions: psychological strategies that we use to distort reality, and thus protect our self-esteem from information that would hurt us. Confirmation bias Reliance on past experience Loss aversion Overconfidence in our opinions Egocentrism Emotional attachment Overgeneralization Groupthink Aggressive advocacy Excessive optimism Anchoring Insufficient adjustment Sunk-cost fallacyControllability bias Status quo bias Present bias
  • 14. GROUPTHINK & AGGRESSIVE ADVOCACY ©VALERIE ARNOLD 2016 Groupthink: when participant’s desire for agreement and maintaining relationships overrides their motivation to evaluate alternative options. Aggressive advocacy: when group members champion their personal views rather than considering the needs of the group.
  • 15. GROUPTHINK: 2 RELATED BIASES ©VALERIE ARNOLD 2016 Escalation of commitment: we invest additional resources in an apparently losing proposition / projects because of the effort, money, and time already invested. Loss aversion: we feel losses more acutely than gains of the same amount, which makes us more (or less) risk-adverse than a rational calculation would recommend.
  • 16. KNOWLEDGE: GAINING (SELF-)AWARENESS Raising our self-awareness, through research, honest self- reflection, mentoring, etc.. We are not perfect, and it’s ok! ©VALERIE ARNOLD 2014 Being aware of our self-limiting beliefs, and consciously deciding to replace them by beliefs and behaviours which are resource Gaining confidence in our abilities and judgement, even within highly uncertain VUCA environments (Self-)awareness Choice Self-confidence
  • 17. TRIPLE LOOP LEARNING TO CHALLENGE BIASES ©VALERIE ARNOLD 2014 Some tools: • Ask yourself: What would you do if you were certain you couldn’t fail? • Not “why do we want to hold a consultation?” but “what for?” • Challenge given truths by removing vital components: what would be a ski vacation without skis? • Do things differently: hold consultation meeting in an informal place, read authors you’d never considered due to being “off topic”, include people you know are opponents, etc. • Seek information that contradicts your point of view
  • 18. ON TO MEANINGFUL CONVERSATIONS How do we stop trying to push round pegs into square holes, and detach from our personal opinion to create a better future?.. ©VALERIE ARNOLD 2016
  • 19. VALÉRIE ARNOLD ©VALERIE ARNOLD 2016 Entrepreneur Leadership Educator Executive Master Coach
  • 20. INSPIRIT ©VALERIE ARNOLD 2016 Website: www.inspirit.eu.com Email: valerie.arnold@inspirit.eu.com Valerie Arnold