Stay ahead in 2023 with these 17 potent PPC trends! Boost your business with cutting-edge strategies and dominate the digital advertising landscape.

1. 17 Powerful PPC Trends
to Adopt in 2023
Get ahead of the competition by adopting these cutting-edge PPC trends
in your digital marketing strategy in 2023.
by Brand Diaries

2. 1. Voice Search Dominates Ads
More Devices
Voice-enabled devices like Google
Assistant and Amazon Alexa are
becoming increasingly popular, making
voice search ads an essential part of a
PPC campaign.
The Power of Voice
People search differently using voice
assistants, using longer search terms
and asking questions, making it more
important than ever to optimize ad
campaigns for voice search.
Top Searches
Be in the top 3 of organic search
results for voice search to reap the
benefits of this growing trend.

3. 2. Video Ads Continue to Impress
Best Engagement Rates
Video ads get higher engagement rates which in turn
increase click-through rates.
Embrace Influencer Marketing
Use influencers to showcase your product through video
campaigns to appeal to a broader audience.
Interactive Ads
Create interactive video ads to keep viewers engaged,
increase brand awareness and drive traffic to your
website.
Optimize for Mobile
Ensure video ads are optimized for mobile usage for a
better user experience and better ad performance.

4. 3. The 'Apple Search Ads' Experience
1
What are Apple Search Ads?
Apple Search Ads are ads that appear at the top of App
Store search results on Apple devices.
2
The Benefits
Apple Search Ads are highly targeted and offer better
visibility, higher click-through rates and higher conversion
rates.
3
Additional Value
With the option to add Apple developer pages and ratings
and reviews, it provides additional value to app publishers
and developers.

5. 4. Programmatic Advertising over Display Advertising
More Efficient
Programmatic advertising is more efficient
and cost-effective than display advertising.
Mobile Phones
With over 5 billion mobile phone users
globally, programmatic advertising provides
better targeting and optimization for mobile
devices.
Data-Driven
Programmatic advertising is data-driven,
allowing advertisers to target consumers
more effectively with tailored ads.
Cost Saving
Programmatic advertising can reduce the
cost per acquisition and has better ROI
than display advertising.

6. 5. PPC Campaigns Go Omnichannel
Integrated Campaigns
Combine social media, search,
email, and display marketing
campaigns to reinforce a brand's
message across channels.
Increased Efficiency
Omnichannel campaigns are more
efficient than traditional campaigns
since they use a single database to
serve all channels.
Cross-Selling and Up-Selling
Use omnichannel campaigns to
cross-sell and up-sell to existing
customers.

7. 6. Ads Get Hyper-Targeted
1
Hyper-Targeting Defined
Hyper-targeting delivers ads to specific demographics,
psychographics and locations, but also to ultra-specific
behaviors and interests.
2
Hyper Targeting is More Effective
Hyper-targeting leads to more efficient ad spend and
higher click-through rates since it delivers ads to people
who are most interested in the product or service.
3
Fine-Tune Ads for Each Channel
Fine-tune ads for each channel to generate maximum
returns.

8. 7. User-Generated Content is Key
Authenticity
User-generated content reinforces
authenticity, which is vital in forging
lasting connections with customers.
Engagement
Customers are much more likely to
engage with brands using user-
generated content.
More Cost-Effective
User-generated content is more cost-
effective than traditional advertising
and can reduce customer acquisition
costs.

9. 8. AI-Powered Advertising
Automated Processes
AI-powered advertising automates various processes
including ad design, audience targeting, and bid
management, saving time and increasing efficiency.
Dynamic Creatives
AI-powered advertising offers dynamic creatives that
determines tailored ad strategy based on the user's
behavior.
Niche SEO Rankings
AI-powered advertising can boost niche SEO rankings
and drive traffic to specific page listings.
Revenue Growth
AI-powered advertising can lead to business growth and a
dramatic increase in revenue.

10. THANKS FOR WATCHING
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