How to Monitor Social Media for Indicators of Industry and Market Change

How to Monitor Social Media
for Indicators of Industry
and Market Change

A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 17 April 2013

~ featuring ~

August Jackson Michel Bernaiche

Powered by
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab

August Jackson is a competitive intelligence and
strategy professional who focuses on the role of
information and data as the basis for competitive
advantage. August is the Vice Chair of the Strategic
and Competitive Intelligence Professionals (SCIP). He
is an Associate Director of Strategic Market
August Jackson
Intelligence at Ernst & Young LLP.

Web: http://augustjackson.net
Email: august@augustjackson.net
Twitter: @8of12

The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
Powered by

Questions, Commentary & Content
α Use the Questions pane on your
GoToWebinar control panel and all questions
will be answered in the second half of the
hour.

α You are welcome to tweet any comments on
Twitter where we are monitoring the
hashtag #IntelCollab or eavesdrop via
http://tweetchat.com/room/IntelCollab

α Slides will be available after the webinar for
embedding and sharing via
http://slideshare.net/IntelCollab

α To view the recording and download the PPT
file, please register for a trial membership at
http://IntelCollab.com.

Powered by

Agenda

► Social media as a piece of the CI puzzle

► Set up your Twitter profile and listening post

► Find and engage with experts

► Summary, Q&A and Discussion

Powered by

What is your existing point of view on your
industry?

Powered by

What is your existing point of view on your
industry?
Society Technology Economy Environment Politics

Powered by

Social media is an important new piece of the
competitive intelligence puzzle
►Supplements existing
secondary sources
Published Specialized ► Look for patterns and information
news sources flows that are nearer to real time
than traditional secondary sources
► Diversify perspectives on your
industry
► Be skeptical of everything – it’s your
Social job and good advice all the time
anyway
media ►A new kind of primary
intelligence
► People who would never give
interviews or get published share
New hire insight via social media
Win/Loss
debriefs ► Get to know them and engage with
them directly

Powered by

We’re going to focus on Twitter, but there are other
social media platforms to consider for industry trends

Powered by

Create a professional Twitter profile

Include a picture. Portraits are best, but icons or
avatars are OK. Don’t let it be the generic Twitter egg.

Remember your ethics. Use your real name and
corporate affiliation.

Powered by

Pick a Twitter client: TweetDeck
►Free
►Owned by Twitter
►Columns for lists
and saved searches
►Runs on Windows
and Mac

Powered by

Pick a Twitter client: HootSuite
►Free and premium
►Cloud-based,
Android and iOS
apps
►Advanced social
media management
functions

Powered by

Create lists to associate like content and tame
your information flow
► Twitter lists allow you to group Twitter
followers into categories of your
design and choosing

► Use them to tame the information
flow

► We’re going to use lists to find
experts

Powered by

Create lists of keywords to create saved Twitter
searches

► Company names
► Products and brand
names
► Specialized
technical terms
► Hashtags for
conferences and
events
Powered by

Use Twitter Lists to find industry experts active
on Twitter

1. Start by finding an expert you already
know who is on Twitter.

Powered by

on Twitter
2. Look for the
lists of which
your expert is
a member

Powered by

on Twitter
2. Look for
other
members of
these lists
3. Choose
which
Twitter
accounts to
add to your
own experts
list

Powered by

Seek
opportunities
to engage via
e-mail, phone
If they follow or in person.
you on
Twitter, you
can direct
Comment on message
their posts them
with @ privately.
messages
Retweet their
posts that
you like to
your
followers.
Find experts
and build lists
on Twitter

Powered by

Build twitter into your daily workstream

► Decide when you’re going to check
► Use “speed dial” list to watch your most
important or interesting people
► Be picky about who you follow and what you
search
► Prioritize messages and DMs
► Decide how many times you’re going to tweet
each day/week and about what
► Use your smartphone and tablet and make
use of downtime

Powered by

Build twitter into your daily work stream and
use lists to master you’re the tweet stream
►Decide when you’re going to
check
►Use “speed dial” list to watch
your most important or
interesting people
►Be picky about who you follow
and what you search
►Prioritize messages and DMs
►Decide how many times you’re
going to tweet each day/week
and about what
►Use your smartphone and
tablet and make use of
downtime

Powered by

Thank you! Now how about a little Q&A?
Web: http://augustjackson.net
Email: august@augustjackson.net
Twitter: @8of12

August Jackson

Powered by

How to Monitor Social Media for Indicators of Industry and Market Change

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Similar to How to Monitor Social Media for Indicators of Industry and Market Change

Similar to How to Monitor Social Media for Indicators of Industry and Market Change (20)

More from IntelCollab.com

More from IntelCollab.com (20)

Recently uploaded

Recently uploaded (20)

How to Monitor Social Media for Indicators of Industry and Market Change

Editor's Notes