How to Confidently Communicate Insights Through Periods of Change and Uncertainty

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The document announces a webinar on communicating insights during periods of change and uncertainty. The webinar will feature Stacy Armijo and Craig Fleisher and cover directional considerations, in-person communications, communication styles, pitfalls to avoid, and takeaways. Attendees can ask questions during the webinar and access the slides and recording afterwards through the Intelligence Collaborative website. The webinar aims to help attendees confidently deliver insights to different audiences while navigating change.

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How to Confidently
Communicate Insights
Through Periods of Change
and Uncertainty
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 20 May 2015
~ featuring ~
Stacy Armijo Craig Fleisher

The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Stacy Armijo
Stacy Armijo is Senior Vice President for Pierpont Communications
and General Manager of the firm’s Austin office. Pierpont is one of
the largest independent firms in Texas, providing services in public
relations, marketing, public affairs and digital communications for
corporations, nonprofit organizations and public entities. As part of
her role, Stacy counsels clients regarding critical issues, providing
support such as on-site crisis response and proactive issues
management. Stacy has been named a Woman of Influence by the
Austin Business Journal and an Austin Under 40 winner for “PR,
Marketing and Advertising” for her work in the industry and with
nonprofit and civic organizations in the Austin area.
Email: sarmijo@piercom.com
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!

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α Use the Questions pane on your
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will be answered in the second half of the
hour.
α You are welcome to tweet any comments on
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α Slides will be available after the webinar for
embedding and sharing via
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α To view the recording and download the PPT
file, please register for a trial membership at
http://IntelCollab.com.
Questions, Commentary & Content

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AGENDA
• Introduction
• Directional Considerations
• In-Person Communications
• Your Communications Style
• Pitfalls to Avoid
• Takeaways
• Q&A

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5
Change = Uncertainty = Anxiety

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6

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Directional Considerations: Executives
7

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Your Communications Style
11

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Optimal Style: Calm, Confident and Focused
12

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13

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Takeaways
Deliver top
notch
insights
Consider your
audience and
adapt
accordingly
Put the
headline first
and focus on
WIFM
Vary your style
for
effectiveness
Avoid the
pitfalls that
can diminish
your credibility

The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Discussion
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
For more information, please contact:
Stacy Armijo, SVP
Pierpont Communications
+1-512-448-4950
sarmijo@piercom.com
www.piercom.com
@PierpontCom

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