The document discusses the skills and knowledge required to conduct competitive intelligence (CI) in Asia Pacific. It outlines why CI is important, how it offers opportunities for learning and strategic/tactical advantages. It also discusses how to build an information lens through reading various external and internal sources. For analysis, it emphasizes understanding financial statements and using CI techniques like Porter's Five Forces. Insights come from connections and collaboration. Execution is important, and pitfalls in Asia include dealing with different business cultures as an expatriate.