1) Knowledge workers are facing another shift as the world becomes more connected through advances in IT. 2) To thrive in this new environment, knowledge workers must take more ownership of their skills and define their unique value in order to stay relevant and competitive. 3) This involves arming themselves with their own IT tools and networks to better market and substantiate their knowledge outside of traditional company structures.

1. Ready for Change?
I. Advocacy to Knowledge Workers

2. Preface
1972 1995
http://rikunabi-
1989
next.yahoo.co.jp/tech/docs/ct_s03600.jsp?p=00125
2010
3
Having lived with growth of IT, I have a subtle but
consistent feeling now that something is terminating.
During shift always is a chaos. Some see it as opportunity;
others as threat. This is a humble alert to those who are
not getting set to the new paradigm.

3. We Are Making Another Epoch

4. We Are Making Another Epoch Now.
Agrarian Industrial Information

5. The World is Going Flat.
http://blog.livedoor.jp/nandeya_u
meda/archives/50575866.html
http://doug-
johnson.squarespace.com/
http://www.castella-bcn.com/
http://www.bishopinc.com/
http://www.integracore.com/supply
-chain-management/

6. Market Becoming Seamless.

7. This Guy …
IT
http://coghillcartooning.com/cartooning/portfolio/car
toon-character-design/nerd-geek-cartoon-character

8. Enabled All That …
http://doug-johnson.squarespace.com/

9. By Removing Technical Barriers
in Time
in Geography
in Speed of
Communication in Policies
of Connection in Difference of
Tools
between Haves and
Don’t Haves in Ease of Use

10. Hence Liberated Your Passion.

11. Now It’s Your Turn to Drive Change ...

12. Here and There.

13. BTW, Removal of Barriers Could Drive …
Less Marginal Time
Less Non-Value- Added Work
http://www.kintarou.co.jp/
Less Fixed / Routine Work

14. Inevitably (Re-)Putting Light on …
Your distinctive value & will.

15. Exercise: Define Yourself
Write down top 3 skills / attributes that you boast, with
objective benchmark to prove its value.
# Your Attribute Proof of Quality Market Differentiator
Value vs. Peer?
1 Project Industry Certificate High N
Management (PMP)
2 Social Media Acquired 100K FB High Y
Marketing “Likes” from
potential custs in …
3

16. How Should Knowledge Workers
React to This Shift?

17. As Knowledge Workers, …
Tacit
Knowledge Tacit
Knowledge
Intacit
Knowledge Intacit
Tacit Knowledge
Knowledge Tacit
Tacit Knowledge
Tacit
Knowledge Knowledge
Intacit
Knowledge Intacit
Tacit
Tacit Knowledge
Knowledge
Knowledge Tacit
Knowledge

18. You Are the Ones …
To design / tune up your own weapons so power
of your knowledge be fully substantiated.

19. “Knowledge workers own the means of production. It is the
knowledge between their ears. And it is a totally portable and
enormous capital asset. Because knowledge workers own the
means of production, they are mobile. Manual workers need the
job much more than the job needs them. It may still not be true
for all knowledge workers that the organization needs them
more than they need the organization. But for most of them it is
a symbiotic relationship in which they need each other in equal
measure.”
“Management Challenges for the 21st Century,”
Peter Drucker

20. Anyway Your Company Would Not …
Provide such a powerful firearm any longer.

21. As Self-Contained Knowledge Cannot Compete with …
Company A
Company C
Company B

22. Vast Wisdom of the Crowd.
http://www.wordle.net/

23. Even the Biggest Corporate Is …
1 China
2 India
3 US
2.1MM Employees
…
146 Slovenia
147 Botswana
Ranked only 147th in the world’s population.

24. You Could Carry a Greater Universe Outside …
http://www.fmsasg.com/SocialNetworkAnalysis/
Than your boss does in your company.

25. “Weak Tie” Occasionally Functions Better …
http://blogs.yahoo.co.jp/onota/2664876.html
than this “tie.”

26. You Arm Yourselves, …
Knowledge
Domain /
Target
(IT) Tools / Network
Be professional agents with proven market value.

27. Arm Yourselves with Your Own IT
Tools

28. AS-IS: Product-out
Non-IT Individual /
Team
IT Function / Vendor

29. TO-BE: Market-in
IT Function
IT Vendor
Standards
Policies
Templates etc.
Non-IT Individual /
Team

30. It Would Seem Tough Initially, …
Policy
Process
Structure
Consistency
Usability
But only because you aren’t used to letting your
“wants” understood by others.

31. Would Become Fun Eventually.
http://matsu-hajime.livedoor.biz/

32. IT is Getting Closer and Closer to You.
with “Cloud Computing” hiding all the technical details.

33. Nurses Got Through It.
User-Lead Systems Integration at a Hospital
Nurses take care of screen design themselves. Workflow
as well. They substantiate every piece of day-to-day
observation into systems.
They document specifications in PowerPoint. …
Off course, systems test is commenced on their own -
nurses enjoy guerilla testing, finding themselves in
favorable disappointment by detecting robust protection.
This way, systems of the users, by the users, and for the
users, are built.
Lecture by Kazushi Sugiura, PEJ
Transcript taken by T. Katakai, translated by J. Otagaki
http://blog.goo.ne.jp/katakait/e/3216fbac189bade9a2566da810b16c14

34. So Are Doing These Fellows.
Creators Non-IT Experts
http://indonesiayoungentrepreneurs.com/i
Youth /
Entrepreneurs Female

35. Take a Step Forward …
Take a bit more ownership in designing / building your
own IT tools – as individuals or as teams within
companies.

36. Hence Systemically Embed IT in Yourselves.
Knowledge
IT

37. And You’ll Be Ready …
Being professional agents of the flat world.

38. Disclaimer
 This presentation is the author's personal opinion
and is NOT the representation of his employer or any
organizations he is associated with.
 Some of the materials used in this presentation are
(possibly) copy-right protected. Even without any
commercial purpose, please kindly advice if there is
any issue.

39. Author
Shake the World!
Junichi OTAGAKI
Innovation Manager / Social Media Navigator
USCPA
Japanese: @jotagaki
English: @jo_overseas