The document discusses how competitive intelligence teams can impact strategy. It notes that currently, CI teams are often not seen as strategic because they focus too much on theory and not practical tactics. It recommends that CI teams start by excelling at tactical tasks like helping sales teams win deals, creating "battle cards" with competitive information, and collecting sales intelligence. This will help the team gain respect and be asked for strategic advice. With the right framework and systems in place, CI can start to provide more strategic analysis and input over time.