The webinar discusses how recruitment and human resources can drive competitive advantage through collaboration. It explores how the recruiting function sources and uses competitive intelligence and how recruiting professionals and competitive intelligence analysts have similar skills in being externally focused and well-networked. The webinar argues that recruiting and competitive intelligence should collaborate by sharing information and pursuing joint initiatives to improve both functions and provide strategic insights for the company.

1. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
How Recruitment and
Human Resources Drive
Competitive Advantage
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 17 February 2016
~ featuring ~
Paul Houston Derek Johnson

2. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Paul Houston
Paul K. Houston is a leading management consultant with complimentary skills in competitive
intelligence (CI) human capital management and executive search. He founded RivalScape
Intelligence Consultants in early 2004.
Houston has an extensive background in CI, beginning with five years as a Naval Intelligence Officer
during the Cold War. He also has wide-ranging experience in executive search in the field of CI where
he focuses on competitive research and the development and utilization of comprehensive HR
networks.
Houston has integrated these disciplines to create a groundbreaking consultancy and a vital new
business tool: Workforce Competitive Intelligence TM (WCI). His demonstrated track record and
uncommon skill set make Houston uniquely qualified to pioneer the theory and practice of WCI.
Email: phouston@rivalscape.com
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC,
our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to
solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at
http://AuroraWDC.com. See you next time!

3. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
α Use the Questions pane on your GoToWebinar control
panel and all questions will be answered in the second
half of the hour.
α You are welcome to tweet any comments on Twitter
where we are monitoring the hashtag #IntelCollab or
eavesdrop via http://tweetchat.com/room/IntelCollab
α Slides will be available after the webinar for embedding
and sharing via
http://slideshare.net/IntelCollab
α To view the recording and download the PPT file, please
register for a trial membership at
http://IntelCollab.com.
Questions, Commentary & Content

4. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by

5. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Improve your professional effectiveness and value
New ideas about using and extending your CI skill set to
build your firm’s competitive advantage.

6. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by

7. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Objectives
1) How Talent Acquisition fits into corporate HR function
- Different types of recruiters and how they operate
2) Similarities between what top recruiters and top CI people do
to be successful
3) How corporate CI and Recruiting can work together

8. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Audience Survey
Q. Do you currently work within a corporate Competitive
Intelligence function?
Q. If yes, does your corporate CI function collaborate with your
HR/Recruiting function as part of the internal source network
for sharing information?

9. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Corporate HR Function Today
► In progressive companies, the change has been HUGE!
► People are the basis of competitive advantage.
► The strategic approach to HR tracks the external environment:
- Competition
- Labor market

10. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Talent Acquisition in the Corporate HR Function
VP of Human Resources
Director,
Compensation &
Benefits
Director,
Training &
Development
Director,
Recruiting
Director,
Safety & Health

11. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Recruiting Function: Observations
► Enormous external focus
► “Network node” of valuable information, often untapped
► Internal consultants with internal clients to keep happy
► Must skate to where the puck is going to be in the future

12. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Recruiting Function: Key Roles
► Job Analysis/Employment Ad Creation
► Competitive Sourcing
► Internal Corporate Recruiting
► External Third-Party Recruiting

13. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Recruiting Function: Source and User of CI
Recruiting CI
Intelligence
Intelligence

14. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Recruiting Function: Source of What CI?
► Competitor resume repository in the Applicant Tracking System
► Early warning about competitor attempts to hire certain employees or categories of
employees
► Competitor organization charts from your sourcers of names
► Competitive insights in heads of your sourcers of names
► Competitive insights in heads of internal recruiters
► Competitive insights in heads of external recruiters
► Access to corporate alumni networks
► Access to new hires from competitors during onboarding process

15. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Recruiting Function: User of What CI?
► Competitor profiles
► Personal intelligence profiles about specific individuals at competitors
► Early warning or current intelligence about competitor initiatives that have
HR implications
► Early warning about key industry talent that may be open to making a move
► Any insights concerning competitor compensation and benefits strategies

16. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Commonalities Between Recruiting and CI
At their best, both:
► Are people-centric functions
► Are external-environment focused
► Are well-networked, both internally and externally
► Have internal consultants who employ effective internal consulting skills
► Measure their value in new and better ways
► Are hungry for a seat at the strategy table with senior management

17. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Go Ahead, Collaborate!
Recruiting CI
Intelligence
Intelligence

18. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
“Pepper … and Salt”

19. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Collaboration Can Lead To … ?
► Silo busting, new internal allies
► Better recruiting and better CI
► Joint initiatives
► Making new friends and internal allies in high places

20. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Thank you!
Now how about a little Q&A?
Email: phouston@rivalscape.com
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC,
our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to
solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at
http://AuroraWDC.com. See you next time!