The document discusses how to combine products and services to create more value. It recommends adding services to products to help customers get the most out of products and make complex things simple. It also suggests adding products to services as products can teach service companies how to execute well, get feedback, and leverage what computers can do. The document argues that marrying products and services enriches content and that it has never been easier for digital marketers to build products due to free distribution and a faster news cycle that favors curated top content.

1. Bram Warshafsky
Partner, 5Crowd
@5CrowdTO
How to marry
product with
service

2. Hello!

5. We provide marketing
production services to
Fortune 500 companies
Video & AudioGraphic Design & Photography
Copywriting & Translation Admin & Niche Skills

6. We’re fortunate to service a
growing list of awesome clients!

7. But we have no creative or
production folks on staff.

8. We work with freelance
professionals in over +150 cities

9. We’re enabled by our platform,
built on great technology

10. Our team has worked at product
and service companies like

11. How to marry product
with service

12. Agenda
1. Add service to your product
2. Add product to your service
3. So what?

13. The Service  Product Continuum
Service as a
Product
A service delivered
through a product
experience
Product
Value is in something
you can point to and
hold onto to
Service
Value is intangible
and instantly
perishable
A product delivered
through a service
experience
Product as a
Service

14. Add service to your
product
1

15. Combining service with your
product creates a lot more value

16. Bridging the gap to enterprise
with service

17. Helping customers get the most
out of the product with service

18. Making the complex simple with
service

19. Extending reach and building
communities with service

20. Making product partners more
successful with service

21. Making your products more
accessible with service

22. Add product to your
service
2

23. Product teaches you how to
execute well
Waterfall Agile Lean

25. Product teaches you how to say
“no”

26. Product teaches you what a
computer can do

27. Product teaches you how to get
and take feedback well

29. First UsersCash Flow Marketing & Sales Capabilities
Shared ResourcesIndustry Exposure Business Case
Service companies are poised to build great products

30. “We had done 50 games before
Angry Birds.”

31. “Our first product came from a need:
managing multiple social accounts.”

33. “Do you have brand guidelines I
can take a look at?”

34. “One of the most
common types of
advice we give at
YCombinator is to
do things that
don't scale.”

35. “How would you like to be paid?”

36. “When am I getting paid for
this project?”

37. “You should take
extraordinary
measures not just
to acquire users,
but also to make
them happy.”

38. Quirky Holiday Emails

39. “Users don’t really exist. People
exist and sometimes they are users.”

42. The Freelancer Spotlight Project

43. So what?
3

44. Digital marketing is hard when
everyone is a publisher and
distribution is free

45. Curation + faster news cycle:
Only the top 1% is seen

46. Products enrich content

48. “I love it… just show me the
numbers!”

50. Some famous side projects

51. “The precursor to Asana was a
task manager I built at
Facebook”

52. It’s easier than ever to build
products!

53. Quick Recap
1. Marrying product with service can
create a lot more value
2. Service companies are poised to build
great products
3. There has never been a better time for
Digital Marketers to build products

54. blog.5crowd.com
Say hello…
@5CrowdTO
bram@5crowd.com