How to Market Your Transferable Skills by Twitch Product Manager
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Olivia walked through her journey to Product Management in the world of gaming and tech, talking about how to market your transferable skills, and how to get into the gaming industry. She also touched on the perils of passion, and balancing knowledge and personal experience with what's best for a wider user group. Lastly, in her current role, she discussed the unique challenges of communications products on a massive scale!
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How to Market Your Transferable Skills by Twitch Product Manager
- 1. How to Market Your Transferable Skills by Twitch Product Manager www.productschool.com
- 2. FREE INVITE Join 23,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
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- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Blockchain and Cryptocurrencies Learn how to trade cryptocurrencies and build products using the blockchain
- 8. How to Market Your Transferable Skills July 10th, 2018
- 9. Who on earth are you? - Product Manager at Twitch - Manage Twitch Chat, as well as Badges and Emotes, APIs, Third Party Developers and much, much more! - Not a giraffe
- 10. What are we doing here? - What are transferable skills? How do I market them? - Perils of passion and personal experience in product management - Unique challenges of communications products on a massive scale. Next time!
- 11. What are Transferable Skills?
- 12. Paths to Product Management
- 13. My Path to Product Management
- 14. My Path to Product Management
- 15. My Path to Product Management
- 17. What are Transferable Skills?
- 18. Product Manager Key Skills - Ability to express your ideas to others, and persuade them they’re good - “The gift of storytelling and evangelism” - Empathy - Drive effective collaboration - Organization, Prioritization, Process - Strategic thinking - Analysis, Learning and Insight - Technical knowledge ???
- 19. Talking about your Transferable Skills in Interviews - How does something you learned translate to the question? - Talk about the people involved and your interactions with them - Talk about the problems you faced, and how you solved them - Be clear about what you learned, more than what you did
- 20. Talking about your Transferable Skills in Interviews - Don’t be afraid to provide backstory, but frame it in these terms - People - Problems - Learnings - How does your experience map?
- 21. Talking about your Transferable Skills at Work - Keep it relevant - Talk about how your experience relates to the current situation - Establish your expertise in the relevant space with facts and data - Keep it in the same framing - People - Problems - Learnings
- 24. Perils of Passion and Personal Experience in Product Management
- 25. My Path to Product Management
- 26. Problems of Passion and Personal Experience - You are just one user - You are not representative of every user - You are not likely to be representative of the majority of users - Your friends aren’t either - You probably know more about your products than the majority of your users - Some of your users know more about your products than you do
- 27. How to handle Passion and Product Management - Talk to your users - Not just your friends! Widen your circle! - Gather more data - Understand your biases - “Thinking Fast and Slow”-- Daniel Kahneman
- 28. Understanding your biases - A small group is not necessarily representative of everyone - “Me and my WoW Guild…” - Correlation is not Causality - “Users chat more when we add more global emotes” - Narrative Fallacy and Hindsight Bias - “I knew that users would chat less when we turned on chat history” - Confirmation Bias - Embrace contradictions that disrupt your story
- 29. Why can’t I hold all this data?
- 30. Why can’t I hold all this data? Quantitative First Qualitative First Starting with numbers that suggest behaviour Starting with user statements about what they do See if statements support numbers See if numbers support statements There is no right answer
- 31. Problems of Passion and Personal Experience - You are not your users - How do we fight against our biases - Learn what they are - Acknowledge our positions - Seek alternate perspectives - Actively challenge your preconceived ideas - Listen to other users!
- 33. Key Takeaways - Frame your past experience in terms of - People - Problems - Learnings - Manage your passion by understanding your biases
- 34. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, Santa Monica, Orange County, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com
Editor's Notes
- understand web analytics, learn SQL, and machine learning concepts
- How long have I been at twitch Blast Radius Recent reduction in scope and responsibilities What exactly is twitch chat? Who in the room is familiar, who is not, putting the shared in shared real time experiences. What are shared real time experiences Where I’m from
- Answer that question in something of a roundabout way Thinking about path to product management
- UNSCIENTIFIC SCIENCE Vast majority of PMs started in other roles Many PMs studied something else at school, then went straight into being PMs A few people wanted to troll me ONLY 8% STUDIED PRODUCT MANAGEMENT, SO WHERE DID THEY LEARN THE SKILLS REQUIRED TO BE A PM???? Let’s talk about my path to PM
- Started off well, Oxford Didn’t work out Wanted to go to oxford, got there, didn’t have goals any more Didn’t know what I wanted to do next Left Airshows, seasonal, temp work
- Who’s seen the big short? Explain story CLICK BUILDINGS Zeil in Frankfurt, Chocolate factory in Helsinki, Waterside apartments, IBM Headquarters CLICK FINANCIAL CRISIS Why did i leave? Ethics CLICK BRUNEL - went back to study for masters
- While I was studying I applied for a WoW PvP writer role at engadget CLICK That turned into making videos, starting with what (at the time) was a really popular World of Warcraft show CLICK A lot of videos - this and blogging were my primary sources of income -- hosted stages at BlizzCon, did gaming news CLICK I was even on Late Night with Jimmy Fallon CLICK - and a host of other temp jobs - complaints department at a fruit and nut plant, finance for the UK’s largest male stripper troupe AT EVERY JOB I LEARNED SOMETHING
- CLICK ZAM - what did I do there - how did i get my start in Product management CLICK Blizzard - what did I do there CLICK Twitch - what do I do there
- OK cool story bro, but you still haven’t answered my question - CLICK
- Ask the audience what the key skills of product management are Where did I learn those key skills? Express yourself to others - making videos Empathy - dealing with tenants in buildings on their worst days - something broken, something ruined. Drive effective collaboration - working with others throughout my career - importance of networking as a content creator Organization - running a 3 billion euro property portfolio Strategic Thinking - buildings are around for decades, have to think long term Analysis, Learning, Insight - Working in financial services and reporting to shareholders forces this, later understanding successful content types on blog and youtube Technical Knowledge - my own knowledge of youtube, building websites… trust others, LEARN…. just enough to be dangerous
- Tempting to tell a story where you come out looking good - focus instead on failures and learnings Story about deleting user accounts with identity merge Talk about collaboration with people - how did you help, how did you move forward past disagreements and obstacles Story about what to do with JTV usernames - brought people together and helped them figure it out
- People: What were the different disciplines involved?? If they’re not the same as in a PM role, how do they map? E.g. engineers are engineers, architects are designers Problems: what were the problems you faced, and how do they map to similar PM issues? How is reinforcing a mountain like an identity system merge? Learnings: what did you learn from the experience AND HOW IS IT APPLICABLE TO PM WORK??
- Don’t Name Drop - “When I was at blizzard talking to mike morhaime one day…” - people are rarely impressed unless it’s very relevant to the situation - why is it important that it was mike morhaime? NOT JUST TO MAKE YOU LOOK COOL Keep it relevant - don’t add fluff or details or anecdotes unless they add relevance Relate it to the current situation - this is a good way to keep it relevant. Consistently draw parallels. Establish your expertise in the space - respect is earned. Talk deeply about facts, data, outcomes, be willing to dive into detail People, Problems, Learnings
- Picking up the RIGHT dna pieces along the way - ones that are relevant, ones that are positive, ones that came from learning.
- Questions?!
- We’re going to flip it on its head - why is it BAD to have a ton of relevant experience? Hands up Who in this room is passionate about something? Games? Fitness? Tech? Keep your hands up if you want to work in the space you’re passionate about Well, then you’re all going to need this
- IF you remember an earlier slide, I had a lot of personal experience when i started at twitch Bad thing and a good thing. We’ve talked about why it’s a good thing Now let’s talk about why it’s a bad thing
- Famous story about a CEO at a large tech company who was so obsessed with bad ideas that devs made a version of the site just for him
- At Twitch- User Research, reaching out to partners, personal connections BUT WIDEN YOUR CIRCLE - biases of “users like you” Talk about recent UXR, talking to users like me and users unlike me (troll user) Understanding your biases - knowing what they are WHO HAS READ THIS BOOK? GOOD JOB THOSE PEOPLE, EVERYONE ELSE, READ THIS BOOK
- Narrative Fallacy: people invent a story around past events. Hindsight Bias: people use that story to underestimate the extent to which they were surprised. TALK ABOUT LEADING QUESTIONS IN USER RESEARCH DON’T ASK PEOPLE IF THEY WANT A THING
- Differences between quantitative and qualitative data Both are important Story about zynga and over-reliance on quantitative data - measuring revenue over retention
- What are the pros and cons of each approach?
- Recap before questions
- Questions?
- We’re going to flip it on its head - why is it BAD to have a ton of relevant experience? Hands up Who in this room is passionate about something? Games? Fitness? Tech? Keep your hands up if you want to work in the space you’re passionate about Well, then you’re all going to need this