So, you’ve decided to delve into custom packaging for your business! Let’s look into services within the industry for you to consider before pursuing your custom packaging desires. It’s important to understand exactly what services your company requires to execute your product launch effectively. Here we aim to lay out important considerations when choosing a custom packaging company for your business.

1. How To Choose
The Right Custom
Packaging Company
For Your Business

2. Overview
• Evaluating Packaging Needs
• Setting a Budget
• Comparing Material Quality
• Understanding Structural Design
• Volume Planning
• Planning for Logistics
and Warehousing

3. Evaluating
Packaging
Needs
Artwork designs
Dielines
Box features
It’s important to understand exactly what services
your company requires to execute your product
launch effectively.
Many companies may already have a beta-version of:

4. VS.
Manufacturers
Manufacturers will typically only carry out production
services and will not provide support or advice on
artwork design, structural design or logistics.
Solution Providers
Solution providers, on the other hand, provide full
spectrum services covering everything from ideation
and branding to logistics and shipping.

5. It’s important to
compare and
contrast the
companies you
employ for your
custom
packaging.
In this case, opting for Factory A will be much more cost-effective
and reliable for your business in the long term.
Here’s why!
A factory that guarantees low error rates and carries certifications is far more
reliable than a factory with exceptionally fast response and delivery times.
Rushing your packaging project may result in product recalls costing you
more in the long run.
Low error rate
Sustainable efforts
FSC certified
Factory A
Fast response time
High quality graphics
On time delivery
Factory B
Manufacturers

6. Solution
Providers
Solution providers offer
not only production
services but partial or full
project cycle management.
Working one-on-one with an experienced packaging expert
ultimately saves you time on the design process of your packaging.

7. Setting
a Budget
The services
The materials
The order quantity
The shipping method
The cost of packaging depends on a number of
factors including:
Setting a maximum budget for each aspect of
your packaging project will ensure you are not
exceeding your bottom line.

8. Finding the right structural design
Creating dielines that reduce weight or
material usage
Utilizing cost effective packaging materials
There are many ways to optimize
without sacrificing the quality you want.
Some of these aspects include:
These reductions help to find an affordable
box that prioritizes your product and brand
needs as well as your budget.

9. Achieving a high quality feel doesn’t
always mean you have to opt for the
highest quality materials.
It’s important to compare material options
suggested by manufacturers and solution
providers as this heavily plays into the
quality of your final product.
Comparing
Material
Quality

10. The size and weight of your product
The distribution/display method
Sustainability and eco-friendly initiatives
Your material options will highly depend on;
Protective box inserts
Structural design features
Material changes
Packaging specialists will advise you on
any extra packaging materials depending
on your product needs. This may include;
Packaging
specialists will
offer you guidance
on material
optimization.

11. FOLDING
CARTON
CORRUGATED
MATERIAL CAPABILITIES BENEFITS DRAWBACKS
RIGID
MAILERS
Ideal for packaging heavy weight
products for shipping.
Offers high quality printing and
finishing capabilities and is ideal
for packaging smaller, lightweight
products.
The highest quality packaging
material available. Ideal for
packaging luxury or gift-like
products.
Envelope style plastic or paper
packaging ideal for lightweight
products in transit.
Extremely durable, lightweight cost
effective and eco-friendly. Also
offers support to a wide range of
products.
High quality printing and finishing
capabilities allowing for impactful
branding design elements that are
cost effective.
Adds a higher perceived value to
products through high quality
printing and special finishing.
Provides high quality surface for
printing and provides resistance to
unpredictable weather conditions.
Tends to be thicker and bulkier
making them less ideal for retail
environments.
Thin material is not ideal for
shipping and usually requires
additional packaging materials to
ensure product safety.
Very costly and time consuming to
produce due to assembly being
done by hand.
Can’t provide support to larger and
heavier products and can’t hold as
much as a box.
Material Options

12. Understanding
Structural
Design
Through structural engineering, packaging
specialists will optimize your costs through
tailoring packaging sizes and structures to
your product.
This means minimum
room for product
damage and maximum
room for brand exposure.

13. Taking the time to
realize what you
“need” from your box
instead of what you
“want” is essential.
Having unnecessary details
may cost you 15% or more
than you expect.
Choosing foolproof structures
and focusing on exceptional
artwork design is essential if
you’re not prepared to pay
large amounts of money for
complex custom packaging.

14. Structures include:
Roll end tuck boxes
Regular slotted boxes
Tuck top boxes
Collapsible boxes
The shape and size
of your product
will ultimately
determine the
optimal structure
for your packaging.

15. Volume
Planning
The order quantity
The product launch plan (your timeline)
Set up costs
Volume planning involves details such as:
The project details are vital to
determining which packaging
company will be able to handle your
packaging requirements effectively.

16. Most custom
packaging
companies will offer
a large minimum
order due to the set
up costs of
production.
If you’re looking for smaller order runs, consider upping your
order quantity to pay the lowest price per unit and save time.

17. Planning for
Logistics and
Warehousing Location
Issues
Delays
Reroutes
Using logistics services will ensure your
custom packaging is well accommodated
and arrives in time for your product launch.
You’ll able to track your packaging and
receive any updates regarding;

18. Ideal for short / local distance
Can carry heavy loads
Cost-effective compared to air
Costly for long distance travel
Cannot carry large amounts
compared to air & sea
Ideal for tight deadlines
Fastest delivery method
Can carry large quantity
More costly for heavy loads
Most expensive option
Most cost-effective
Ideal for long-distance travel
Can carry large quantity
Best for flexible / loose timeline
Significantly long delivery time
Shipping Methods

19. If your time constraints are strict, air
shipment or ground transportation
may be the most reliable.
If your timeline is loose and flexible,
sea shipment will be the most cost-
effective solution.
The route and
transportation method
you choose not only
saves you time but also
avoids any uncertainties
with regards to your
product packaging.

20. It is best to find a
company that can
cover all the grounds
discussed above to
ensure your custom
packaging journey
runs smoothly.
Get in touch with us today and take advantage of all the tools
you need for total packaging success!
Cost & Time Saving
Sustainability
Reliability
Brand Recognition
Competitiveness
Total Packaging Success