There are areas in our brain which can store certain brands and slogans but not all. The brands that truly influence our mind are the ones that emotionally we are attached with. Many of the successful brands of today had created an exceptional customer perceived value and they compete for emotion as it stays connected with the customers’ heart instead of the head Every human being is a brand, the way we dress, talk and socialize. To be a brand we should think like a brand, which requires a different mindset, perspective and unique approach. Your promise as a brand is about how you want to be described and how you would like other people feel about you, for which we will have to raise the bar both at a personal and professional level.