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1. HOW TO MAKE A GOOD
CATALOG
Group 8
Ananda Hidayat 1405490
Cepi Abdilla 1400158
Reza Prima Saputra 1403361
Sandika Dwi Candra 1405138
Tika Nafisah 1406999
Wesih Malia 1404674

2. SUB TOPICS
1. What it is a catalog?
2. What is/are a fuction of catalog?
3. What are its elements?
4. Where is it located (position)?
5. What is it relationship with other element of a
business letter?
6. Catalogue System
7. Making Product Catalog

3. What it is a catalog?
A product catalog is at its simplest, a catalog of
product listings. Traditionally product catalogs
were paper based detailing products available
from an organization. (O'Loughlin, 2009, p.
40).

4. Fuction of catalog
The Catalog that allows the organizations,
customers to interact with the organizations
and allows them to use or consume services
that are made available to them (O'Loughlin,
2009, p. 40).

5. What are its elements?
 Elements of catalog are a list of cover ,
products and product features, prices, code
product, such as information about the
company, customer testimonials, discount, and
any other information that will help your
customers make the right decision.

6. Where is it located
(position)?
 We can find catalog on inquiry letter, order
letter, sales letter, in a part of Enclosure.

7. Where is it located
(position)?

8. What is it relationship with other
element of a business letter?
 Catalog and Subject Line
When appear catalog in letter, usually if business
letter possibilities this is catalog in letter.
 Catalog and Body of the Letter
Catalog have relationship with body letter because
when the letter about inqury it is therefore discussed
catalog in main paragraph.
 Catalog and Enclosure
Catalog always put down Enclosure.

9. Catalogue System
1. Based on Product
For example :
products of shoes is
different in block with
products of bag.

10. Catalogue System
2. Based on Age
For example : the font
block for adults, then
next block for teens,
and the last is block for
kids.

11. Catalogue System
3. Based on
seasonal
For example : idul
fitri edition,
valentine edition
and chrismas
edition.

12. Making Product Catalog
1. Gather your content
Make sure you have all of
the ingredients in place
before beginning any
design steps.

13. Making Product Catalog
2. Produce visually
appealing product
images
Your product
photographs are one of
the most important
aspects of the catalog
since this is what
customers will see first.

14. Making Product Catalog
3. Know your product
features
You can also assign
item numbers and
prices, including
original and discount
prices.

15. Making Product Catalog
4. Choose an
appropriate size for
your catalog
You should pick a
convenient size for your
catalog to be when it's
closed.

16. Making Product Catalog
5. Write product
descriptions
Keep each description
short, between 50-150
words. You will want to
include the features of each
product, but be sure to tie
small benefits into each
feature. And don't forget
about a core benefit.

17. Making Product Catalog
6. Organize your
content
You'll need to plan which
content will appear on
each page. Be sure to
place similar products
together

18. Making Product Catalog
7. Print your catalog.

19. Thank You