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1. How to create an online eCommerce catalog

2. Stage 1. Making product card

3. Product name

4. Product description

5. Composition/Characteristics

6. Color

7. Size

8. Price

9. Price with VAT

10. Sale price

11. Picture(s)

12. You may exclude those points which are inappropriate
for you and add some additional ones. You should pay
special attention to pictures of a product. If you are
selling clothes, you know that appearance for customer
is much more important than any other characteristics.
That is why the first thing which customer should see is
pictures of products. If your web site is selling CDs
and/or DVDs, there should be such positions in the
product card as:

13. mp3 (so that customer could listen to an example);

14. Rating

15. Format

16. We would like to pay your attention to the fact that any
product should have two characteristics for sure; these
are: product name and price. All the rest of
characteristics depend on the industry.

17. Product can belong to some certain category of on-line
catalog. That is why it is very important to develop such
a catalog structure which can be easily understood by
users.

18. Stage 2. Making up a on-line catalog

19. Any catalog consists of sections. You can use structure of
some already existing catalog or make up a new one. It
is worth making up (developing) a new catalog if you
want to:

20. Sell not all of the goods, but only some part of them;

21. Sell goods at special price;

22. Hold sales and auctions.

23. Stage 3. Links between categories/products

24. In case you want to offer customers additional products,
you need to create links between products on the basis
of some principle. For example, "swim suits" category
can linked to "beach bags" category. The next stage is
development of online catalog shopping, but this will be
the topic of our next article.

25. Thus, here is the list of documents you need to develop
or give to the web developers:

26. Example of current catalog of products

27. Example of product description(s)

28. Product card(s)

29. On-line catalog(s)

30. List of attendant products (or categories)

31. Having this information, web developers will be able to
develop not only catalog design but also the full
eCommerce Website for you.

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