Rob King, Content Manager at Micksgarage.com gives an insight into the practical day-to-day tactics employed in a thriving eCommerce business. Packed with plenty of actionable, take-aways you can try immediately!
Inside eCommerce - MicksGarage -Content is king - Rob KingJohn Walsh
Creating an effective content strategy for Micksgarage.com, dealing with video, social media, email marketing. from Rob King - content manager Micksgage.com, presented at inside ecommerce 15th April 2014. www.insideecommerce.ie
Lights, Camera, Take Action - Jeff JulianSara Harpenau
At our April 2017 luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. Then, AMA Iowa welcomed Jeff back to host a video focused workshop in September 2017 where he dove even deeper into the topic of video marketing.
In 2017, at our April luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. In September 2017, we invited Jeff back to host a video focused workshop where he dove even deeper into the topic of video marketing.
Check this out to learn:
1. What’s new in the re-architected Optimizely Web Experimentation
2. The power of always-valid results powered by Optimizely's Stats Engine
3. How to evolve testing into personalized web experiences for your customers
Inside eCommerce - MicksGarage -Content is king - Rob KingJohn Walsh
Creating an effective content strategy for Micksgarage.com, dealing with video, social media, email marketing. from Rob King - content manager Micksgage.com, presented at inside ecommerce 15th April 2014. www.insideecommerce.ie
Lights, Camera, Take Action - Jeff JulianSara Harpenau
At our April 2017 luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. Then, AMA Iowa welcomed Jeff back to host a video focused workshop in September 2017 where he dove even deeper into the topic of video marketing.
In 2017, at our April luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. In September 2017, we invited Jeff back to host a video focused workshop where he dove even deeper into the topic of video marketing.
Check this out to learn:
1. What’s new in the re-architected Optimizely Web Experimentation
2. The power of always-valid results powered by Optimizely's Stats Engine
3. How to evolve testing into personalized web experiences for your customers
You tube & online marketing how to leverage the world’s second largest sear...Miva
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Video is proven for conversions on landing pages, but can it be as effective with email marketing? We will take a look at how email marketers can possibly use video in their strategy and be effective.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Are you an affiliate using WordPress? Watch WordPress personality David Vogelpohl share great growth tips for promoting and optimizing affiliate offers using WordPress. Don't miss this session!
Digital Summit Boston: YouTube Optimization | Melissa SciorraMel Sciorra
In this session, find out what your competitors are doing with modern web scraping, optimize your channel and videos for SEO, and create video content that gets more views and likes. Learn a step-by-step YouTube SEO plan to help you grow your channel presence and subscriber count. Reveal high-performing keywords your competitors are using, the hidden secrets to optimize your YouTube channel for maximum exposure on the world’s most popular search engines, and how to grow your subscribers by implementing best practices. Get the formula to help your videos rank better, no SEO degree required.
After this session, you’ll be able to:
Use tools like Screaming Frog & Scraper Plugins to uncover your competitor’s hidden keywords on YouTube
Discover free Text Analyzers to identify relevant video content themes for your industry
Go behind the scenes in YouTube Creator Studio and take away actionable steps for optimizing your channel page & videos
Use modern techniques for promoting your video to amplify views
Slide deck of App Marketing With Video, presented by Sylvain Gauchet of Apptamin.com, at the NYC iOS App Developers meetup event hosted by AskingPoint on 3/13/13.
Learn how to create great product videos that will drive revenue and empower your customers. This covers best practices around video production, as well as tips on content distribution and analytics.
Trying to get clients or stakeholders to see the need for accessibility is hard, people still see it as alot of extra work with rewards that are hard to provide a ROI. However web spiders/crawlers are our biggest blind user on the web, in essence alot of what works to increase SEO will increase the accessibility of your site. Lets take a look at some site building and development tasks we can perform that provide a tick to SEO and a tick to Accessibility. If we can take this approach we can see that the cost of Accessibility is actually bundled with the cost of SEO and not an additional burden to the project.
This talk looks at the state of accessibility in Joomla and shows how accessibility is intrinsically linked to SEO performance from a development perspective. We will also look at some new tools to help check and test for accessibility throughout the development process, and how we can add these into a CI/CD approach.
Whilst this talk is aimed at all audiences it will be focused on development and management of the development process. With time permitting and depending on the audience questions/experience level there may be some tech demos utilised to help illustrate concepts.
*All accessibility guideline discussions will be based on Australian Government Standards http://www.australia.gov.au/accessibility
How To Increase YouTube Subscribers | How To Get YouTube Subscribers Fast 201...Simplilearn
This presentation about SEO will help you learn a few important factors that help to increase Youtube subscribers to your channel. In this video, we will discuss how to create an engaging and informative content, how to publish videos frequently on Youtube, easy ways to create and optimize high quality YouTube videos, how to add a subscriber watermark to your videos, few easy ways to engage with your audience and finally some of the important ways to promote videos on different platforms. Now let's look in detail at the top 8 important factors to increase YouTube subscribers for 2019.
Below topics are explained in this YouTube marketing presentation:
1. Create an engaging and informative content
2. Create and publish videos frequently
3. Optimize your YouTube videos
4. Optimize your YouTube channel
5. Create high-quality videos
6. Add a subscriber watermark to your videos
7. Engage with your audience
8. Promote your videos on different platforms
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Continuing our series of infographics based on the history of iconic car models, we bring you the History of the Porsche 911:
The Porsche 911 remains one of the most recognisable (and desirable) cars on the road. Introduced in 1963, the 911 has changed very little visually in over 50 years, but under the skin the technological advancements are enormous. All 911’s feature a rear mounted, flat 6 boxer engine, originally air cooled and 2 litres in capacity, producing a mere 130bhp. The most recent incarnation is available with a twin turbocharged, 3.8 litre water cooled flat 6 producing 560bhp. It has active engine mounts, 4 wheel steering, torque vectoring and can sprint to 100km/h from standing in an impressive 3.3 seconds!
Through half a century of development, belligerently sticking with a chassis layout that just shouldn’t work, Porsche have engineered one of the most highly lauded Supercars in the world. Here’s our tribute to the Porsche 911
You tube & online marketing how to leverage the world’s second largest sear...Miva
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Video is proven for conversions on landing pages, but can it be as effective with email marketing? We will take a look at how email marketers can possibly use video in their strategy and be effective.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Are you an affiliate using WordPress? Watch WordPress personality David Vogelpohl share great growth tips for promoting and optimizing affiliate offers using WordPress. Don't miss this session!
Digital Summit Boston: YouTube Optimization | Melissa SciorraMel Sciorra
In this session, find out what your competitors are doing with modern web scraping, optimize your channel and videos for SEO, and create video content that gets more views and likes. Learn a step-by-step YouTube SEO plan to help you grow your channel presence and subscriber count. Reveal high-performing keywords your competitors are using, the hidden secrets to optimize your YouTube channel for maximum exposure on the world’s most popular search engines, and how to grow your subscribers by implementing best practices. Get the formula to help your videos rank better, no SEO degree required.
After this session, you’ll be able to:
Use tools like Screaming Frog & Scraper Plugins to uncover your competitor’s hidden keywords on YouTube
Discover free Text Analyzers to identify relevant video content themes for your industry
Go behind the scenes in YouTube Creator Studio and take away actionable steps for optimizing your channel page & videos
Use modern techniques for promoting your video to amplify views
Slide deck of App Marketing With Video, presented by Sylvain Gauchet of Apptamin.com, at the NYC iOS App Developers meetup event hosted by AskingPoint on 3/13/13.
Learn how to create great product videos that will drive revenue and empower your customers. This covers best practices around video production, as well as tips on content distribution and analytics.
Trying to get clients or stakeholders to see the need for accessibility is hard, people still see it as alot of extra work with rewards that are hard to provide a ROI. However web spiders/crawlers are our biggest blind user on the web, in essence alot of what works to increase SEO will increase the accessibility of your site. Lets take a look at some site building and development tasks we can perform that provide a tick to SEO and a tick to Accessibility. If we can take this approach we can see that the cost of Accessibility is actually bundled with the cost of SEO and not an additional burden to the project.
This talk looks at the state of accessibility in Joomla and shows how accessibility is intrinsically linked to SEO performance from a development perspective. We will also look at some new tools to help check and test for accessibility throughout the development process, and how we can add these into a CI/CD approach.
Whilst this talk is aimed at all audiences it will be focused on development and management of the development process. With time permitting and depending on the audience questions/experience level there may be some tech demos utilised to help illustrate concepts.
*All accessibility guideline discussions will be based on Australian Government Standards http://www.australia.gov.au/accessibility
How To Increase YouTube Subscribers | How To Get YouTube Subscribers Fast 201...Simplilearn
This presentation about SEO will help you learn a few important factors that help to increase Youtube subscribers to your channel. In this video, we will discuss how to create an engaging and informative content, how to publish videos frequently on Youtube, easy ways to create and optimize high quality YouTube videos, how to add a subscriber watermark to your videos, few easy ways to engage with your audience and finally some of the important ways to promote videos on different platforms. Now let's look in detail at the top 8 important factors to increase YouTube subscribers for 2019.
Below topics are explained in this YouTube marketing presentation:
1. Create an engaging and informative content
2. Create and publish videos frequently
3. Optimize your YouTube videos
4. Optimize your YouTube channel
5. Create high-quality videos
6. Add a subscriber watermark to your videos
7. Engage with your audience
8. Promote your videos on different platforms
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Continuing our series of infographics based on the history of iconic car models, we bring you the History of the Porsche 911:
The Porsche 911 remains one of the most recognisable (and desirable) cars on the road. Introduced in 1963, the 911 has changed very little visually in over 50 years, but under the skin the technological advancements are enormous. All 911’s feature a rear mounted, flat 6 boxer engine, originally air cooled and 2 litres in capacity, producing a mere 130bhp. The most recent incarnation is available with a twin turbocharged, 3.8 litre water cooled flat 6 producing 560bhp. It has active engine mounts, 4 wheel steering, torque vectoring and can sprint to 100km/h from standing in an impressive 3.3 seconds!
Through half a century of development, belligerently sticking with a chassis layout that just shouldn’t work, Porsche have engineered one of the most highly lauded Supercars in the world. Here’s our tribute to the Porsche 911
Spanning nine model generations the Honda Civic is one of the most recognizable and best selling cars in the world. Here's our visual representation of the little Honda's 40+ year history
Introduced in 1975 as a replacement for the ’02’ series, the 3 series has grown to become BMW’s best selling model. Now in its sixth generation, it accounts for roughly 30% of BMW’s total sales. An impressive Motorsport heritage, superior driving dynamics and brand prestige combine to make the 3 Series a truly aspirational motor car, that’s within close reach for the masses.
BMW’s M division (M for Motorsport) cut their teeth on the 3 litre CSL & M1 race cars. In later years they switched their attention from race cars to road-going cars, the most iconic of which being the E30 M3, arguably one of the most coveted cars in the world today. Since then there has been an ‘M’ version of every 3 Series produced.
Here’s our tribute to one of the most popular cars in the world – The ultimate driving machine – The BMW 3 Series!
Michael Crean, co-Founder, IT and Operations Manager & actual 'Mick' from MicksGarage.com shares experiences of building website technology for scale, security, payments, fraud, and streamlining processes.
A Guide to Buying Roof Bars From www.micksgarage.com MicksGarage.com
A Guide to Buying Roof Bars From www.micksgarage.com
Identifying what type of Roof Bars your car takes is the first step in purchasing the correct system for your car.
Ciaran Crean, Co Founder & CEO Of MicksGarage.com: Measuring SuccessMicksGarage.com
Ciaran Crean, CEO and co-Founder of www.Micksgarage.com explains how they measure success and make sense of data, what the KPI's are and what an eCommerce P&L Looks like
You should never judge a filter by it's cover! On the outside, filters generally look the same, but in a lot of cases that's where the similarities end.
This presentation takes an in-depth look at what's inside a range of filters claiming to be 'OE quality' - the results are quite surprising!
Launched in 1974, the Godfather of the GTi and still one the best selling cars in the world, the Volkswagen Golf is as popular as ever. here's our visual History of VW's best selling model
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
The year 2016 has been called “The Year of Video Marketing”. Video is the future of content marketing and the key means for people to satisfy their information and entertainment needs. Businesses that fail to include it in their internet marketing strategies will miss the many opportunities video marketing delivers to businesses.
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
ChatGPT 4-powered voiceovers have proven to be incredibly effective, with businesses reporting a substantial boost in brand perception and customer response. And Ai Video Suite has revolutionized and automated this process. ChatGPT 4 + AI Videos, Voiceovers = The Holy Grail of Video Marketing in 2023. Produce Engaging GPT 4 Powered Voiceovers at your fingertips:
Step 1: Create: Use the built-in GPT 4 AI Vox creator to generate a voiceover script. You could also upload and edit an existing script!
Step 2: Generate and Listen: Simply copy and paste the script into the Vox Generator. Select your preferred language, accent, tone, pitch, and volume. In a matter of minutes, your voiceover is ready to download. Optionally add background music from their built-in library or bring your own. Add this vox to your sales videos, Business ads, explainer and product promos and any other videos, audio books etc.
Step 3: Profit: These voiceovers are yours to use in your own business or sell them to clients for big profits! Rinse and repeat!
Activate Ai Video Suite Apps & ENJOY – Enjoy massive monthly savings, traffic, leads, sales, conversions & profits…. And Live The Of Your Dreams. Don’t Let The Competition Outshine You. Embrace Ai Video Suite and unlock a world of limitless possibilities for your business. Your success story begins now, and they’re here to guide you every step of the way. So why wait? Sign Up Today And Experience The Power Of AI-Driven Video Marketing &Content Creation.
Content Tips eBook from Pedowitz Group. Hundreds of tips!Cathy Veri
This eBook gives expert consulting advice on 16 types of content, with a slant towards optimizing search.
How many words should this blog post be? How is long- form copy used? How many words should a landing page include to optimize SEO?
Take a look: 16 content formats and hundreds of tips, coming straight to you. Bill Gates said, Content is King, in 1996. But he never explained all the details. We do, here in this eBook! Your main authors are Tracy Wehringer and Cathy Veri from The Pedowitz Group.
Find us: www.pedowitzgroup.com
How to create videos that build trust and increase client memberships - almost as powerful as word of mouth referrals.
What you'll learn:
- What the online video process looks like
- How to build trust through video
- How to reach the younger generation
- What to budget for
- Effective video styles and content strategies
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Similar to Rob King From MicksGarage.com: Content is King (20)
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
3. Bad taste
I’ll never buy from you again
In some countries you’d get beheaded for that!
“ “
email
4. Do’s & Don’ts:
DO: Visualise your audience then test, test & test again
email
5. Go Create!
Plain text: Great deliverability but no visual impact. html templates: Simple & fast to set up but poor inbox consistency, repetitive, limited
creativity & flexibility. Image mapping: Great flexibility, great inbox consistency but slow load times. No text version. Slicing: Great
flexibility, visual impact, inbox consistency and load times
Optimised
Platform consistency – creativity – speed - open rate - revenue
email
6. When?
Largely over emphasised. There are hundreds
of reports & studies all contradicting each
other.
A bit of common sense & some A/B testing
brought us to a set of simple guide lines we
generally work to:
• General car parts: 11am-2pm mon-fri (needs)
• Tools, accessories, gadgets: 7.30pm-8.30pm (wants)
• High value items: 25th – 30th of the month (pay day)
• 9am– 10am mon-fri (work stuff)
• Friday afternoon (limited numbers)
• 4pm-6.30pm (home/dinner)
email
7. Subject lines, open rates, segmentation & personalisation
Hi %First Name%, How Are Your New %Make% Wind Deflectors Working Out?
Mass
mailing
17-19%
open rate
‘Spam’
keywords
effective
Segmentation, relevance & personalisation are key to open rate
email
8. video
We did some in-house A/B testing and found that when a
video was present on a product details page it drove a sales
increase of 40% Hence why we now have an in-house team of
experts working on video.
“
John Smyth – head of marketing, Micksgarage.com
video
10. Software & Hardware
We use the Adobe Creative Suite. Videos are edited in Premier Pro and After Effects provides text, graphics & special effects, Lightroom
and Photoshop are used for photography and email creation.
Basics - Camera, tripod, lights, mic, backdrop: €1290
Total: €5635
video
12. Despite filming in a dark warehouse and working on a part of
the car that would normally be in shadow, through good
lighting setup we have a clear, bright and crisp view of what is
going on. (shot in 1080p full HD)
Full HD
Aspect ratio
Framing
Sound
Light
2010
2014
Video Content :
• Attention spans are short but don’t assume your video has to be a certain length
• Watch-ability is key. No matter what the subject, your video has to be interesting enough to watch
• Get straight to the point. Don’t tell people what they’re about to see, get on and show them. (20% of viewers gone in 1st 10s)
• Know your stuff! Unscripted usually works better. That said, planning is essential. Have a clear vision & concept worked out
• Accuracy! Remember there are no pedants on the internet!
• Make sure the piece flows. if you do need a script, try to bullet point the topics you need to talk around, it will help you plan your shots
• Research. Watch similar videos, learn from their mistakes, fill in the blanks & make yours better!
“
“
video
13. • Cut out customer service issues
• Increased positive product reviews
• Cut returns by over 50%
Product placement – Einszett Gummi Pflege
• Nov 2011: €255 profit (before wind deflector video)
• Dec 2011: €2258 profit (after wind deflector video) – 785% increase
Driving Revenue Through Video
Get creative & utilise video to drive real revenue
video
14. • 3.6m video views
• 1.1m from embedded player
• 25,000 views per week
• 1964 CTA clicks YTD
• Average view duration: 1.57 (48%)
• Top 10 videos all ‘How To’
Before ‘How To Video’
• 45 subscribers per month
After ‘How To Video’
• 200 subscribers per month
0%
20%
40%
60%
80%
Video Analytics
video
15. Category management is a huge, multi-faceted area
of the business that largely revolves around data and
analysis. Knowing your product range inside out,
understanding the competition, using sales history to
forecast and plan promotions and understanding the
additional volume you need to drive to achieve
targets.
Product Check list:
• Description
• Attributes
• Facets
• Related products
• Bundles
• Images
• Video
• 360
• Brand
With over 1.5 million products in our database,
assigning category managers to key product ranges
was crucial in helping us realise sales potential.
Category management
16. Description Templates
By using dynamic content in product listings, in much the same way we do
in email, we reinforce confidence in the product through personalisation
and confidence that the user is purchasing the correct item.
Category management
19. The Twitter Machine
• Make use of the background
• Activity
• Relevance
• Keep sales messages to a minimum
• Engage / interact
• Post with image
• Video: screenshot image
email
20. The Filter:
• Jumping on the bandwagon
• Editorial pieces /Original content
• Opinion
• SEO optimisation
social
21. Stuff you can try immediately:
• Download AVS Video editor for FREE
• Shoot a video on your smart phone, upload it to YouTube and link (annotate) to a product
(Don’t forget to include a related product in your video!)
• Double your Facebook activity for a week and monitor the change in reach and likes.
• Do the same for Twitter
• Run a simple Facebook competition
• Segment your email list
• Go on a half day film/photography course
• Use your website on a daily basis – see it through the eyes of your customer
• Let your company’s personality shine through
recap