The document discusses ways for small businesses to maximize their use of the internet and e-commerce. It outlines a 7 step process: 1) connecting to the internet, 2) using the internet for information searching, 3) advertising online, 4) creating a website, 5) using the internet for purchasing, 6) receiving online payments, and 7) fully integrating e-commerce and online business functions. The benefits of e-business include business growth, convenience, and efficiency. Statistics are provided on internet and e-commerce usage among Australian small businesses. Examples of small businesses effectively using various online strategies are also highlighted.
WisePass is a lifestyle subscription platform that gives you access to 300+ vendors, including bar, restaurants, coffee shops, movie theaters, and many more.
Track B - Best Practice Session: How Crawl Data Can Help your Affiliate Day t...Affiliate Summit
– Explore the true value of crawl data and how it can help you stay on top of your e commerce site health, enhance the user journey and drive revenue.
– Gain insights into how customers and sales can slip through the net across your digital marketing campaigns, and why leveraging crawl data is the best way to address this.
– Discover the 4 key elements for optimising your website and the foundation of your digital marketing strategy: indexing, site speed, back links and mobile-first.
Hosted by Rachel Costello, Technical SEO, Deepcrawl
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
WisePass is a lifestyle subscription platform that gives you access to 300+ vendors, including bar, restaurants, coffee shops, movie theaters, and many more.
Track B - Best Practice Session: How Crawl Data Can Help your Affiliate Day t...Affiliate Summit
– Explore the true value of crawl data and how it can help you stay on top of your e commerce site health, enhance the user journey and drive revenue.
– Gain insights into how customers and sales can slip through the net across your digital marketing campaigns, and why leveraging crawl data is the best way to address this.
– Discover the 4 key elements for optimising your website and the foundation of your digital marketing strategy: indexing, site speed, back links and mobile-first.
Hosted by Rachel Costello, Technical SEO, Deepcrawl
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
Presentation from NRF 2019 Retail's Big Show
Adam Levene, Founder, Hero
Gabrielle Chou, Founder and CEO, Allure Systems
Alex, Adelman, CEO & Co-Founder, Lolli
Oliver Tan, CEO, ViSenze
Track B - Customer or Transaction – What’s at the centre of your measurement?Affiliate Summit
– We’ve started measuring affiliate impact by customer rather than transaction – explain the methodology
– Affiliate is better than you think – sharing some lifetime value data, new customer data and offline impact data
– Data is useless without action – a few example of how you can work with this measurement to build strategies and change results
-Why there’s more to be gained through collaboration than lost in competition
Owen Hancock, Head of Strategy, Europe, CJ Affiliate by Conversant
EBE 2019 - Easy e-commerce. How to stop losing customers and fully unveil the...E-Commerce Berlin EXPO
Magdalena Klimza
Customer Success Manager PushPushGo
Abandoned carts and low return rates are the main problems for every e-commerce business. Companies lose about $18 billion due to abandoned carts. Customers became less responsive to traditional channels and loyalty became more blurry. So, how can we reach customers faster, even at the time when they are browsing a competitor's page? How can we encourage them for a second, third... purchase? How to decrease the number of abandoned carts? We will answer these questions and propose solutions!
The Customer Success Manager in PushPushGo. Responsible for supporting customers in the field of technical issues, creating special strategies and advising how to use the tool to reach the most effective results. She develops the knowledge about web pushes by conducting trainings and webinars for all users.
Marketing tech: Deep learning and content tactics to boost customer engagemen...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Bessis, Founder and CEO, Tinyclues
Shirley Chen, Founder and CEO, Narrativ
Richard Kestenbaum, Co-Founder and Partner, Triangle Capital
Karen Moon, Co-Founder and CEO, Trendalytics
Social Media for Chartered Accountants and CFOs - ICAI DubaiDigital Vidya
Are you a CA (Chartered Accountant), CFO or someone related to Finance? Interested in leveraging Social Media for Thought Leadership, Customer Engagement, Brand Building or Lead Generation? You will find this deck presented at ICAI Dubai chapter useful. If interested in building mastery in Digital Marketing, check out http://www.digitalvidya.com
Not Tooling Around: How The Home Depot Uses Machine Learning for Vendor Accou...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Berry, Leader of Business Intelligence Global Custom Commerce, The Home Depot
Jeff Huckaby, Global Segment Director, Retail and Consumer Goods, Tableau
Chase Zieman, Director, Analytics Global Custom Commerce, The Home Depot
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
E-commerce Seminar: 50 ways to increase your online salesScreen Pages
Roger Willcocks, director at Screen Pages, one of the leading e-commerce agencies, will share quick-fire e-commerce tips and advice to improve customer acquisition, engagement and retention that retailers can easily implement on their e-commerce websites based on experience working with 100s of niche retailers since 2000.
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
Presentation from NRF 2019 Retail's Big Show
Adam Levene, Founder, Hero
Gabrielle Chou, Founder and CEO, Allure Systems
Alex, Adelman, CEO & Co-Founder, Lolli
Oliver Tan, CEO, ViSenze
Track B - Customer or Transaction – What’s at the centre of your measurement?Affiliate Summit
– We’ve started measuring affiliate impact by customer rather than transaction – explain the methodology
– Affiliate is better than you think – sharing some lifetime value data, new customer data and offline impact data
– Data is useless without action – a few example of how you can work with this measurement to build strategies and change results
-Why there’s more to be gained through collaboration than lost in competition
Owen Hancock, Head of Strategy, Europe, CJ Affiliate by Conversant
EBE 2019 - Easy e-commerce. How to stop losing customers and fully unveil the...E-Commerce Berlin EXPO
Magdalena Klimza
Customer Success Manager PushPushGo
Abandoned carts and low return rates are the main problems for every e-commerce business. Companies lose about $18 billion due to abandoned carts. Customers became less responsive to traditional channels and loyalty became more blurry. So, how can we reach customers faster, even at the time when they are browsing a competitor's page? How can we encourage them for a second, third... purchase? How to decrease the number of abandoned carts? We will answer these questions and propose solutions!
The Customer Success Manager in PushPushGo. Responsible for supporting customers in the field of technical issues, creating special strategies and advising how to use the tool to reach the most effective results. She develops the knowledge about web pushes by conducting trainings and webinars for all users.
Marketing tech: Deep learning and content tactics to boost customer engagemen...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Bessis, Founder and CEO, Tinyclues
Shirley Chen, Founder and CEO, Narrativ
Richard Kestenbaum, Co-Founder and Partner, Triangle Capital
Karen Moon, Co-Founder and CEO, Trendalytics
Social Media for Chartered Accountants and CFOs - ICAI DubaiDigital Vidya
Are you a CA (Chartered Accountant), CFO or someone related to Finance? Interested in leveraging Social Media for Thought Leadership, Customer Engagement, Brand Building or Lead Generation? You will find this deck presented at ICAI Dubai chapter useful. If interested in building mastery in Digital Marketing, check out http://www.digitalvidya.com
Not Tooling Around: How The Home Depot Uses Machine Learning for Vendor Accou...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Berry, Leader of Business Intelligence Global Custom Commerce, The Home Depot
Jeff Huckaby, Global Segment Director, Retail and Consumer Goods, Tableau
Chase Zieman, Director, Analytics Global Custom Commerce, The Home Depot
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
E-commerce Seminar: 50 ways to increase your online salesScreen Pages
Roger Willcocks, director at Screen Pages, one of the leading e-commerce agencies, will share quick-fire e-commerce tips and advice to improve customer acquisition, engagement and retention that retailers can easily implement on their e-commerce websites based on experience working with 100s of niche retailers since 2000.
CAPEB : Conjoncture et Prévisions 4ème trimestre 2015Monimmeuble.com
La Confédération de l’Artisanat et des Petites Entreprises du Bâtiment (CAPEB) annonce, via son enquête de conjoncture, une baisse de l’activité de -1% au 4e trimestre 2015.
www.capeb.fr
User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)Semetis
+ The evolving challenge of User-Centric Camapigns tracking
+ Emerging new audience tracking tools
+ How Universal Analytics will become the new standard?
+ Semetis experience shared
Estereotipos en los libros de secundaria del área de LenguaGustavo Leyes
Trabajo elaborado por Melissa Isa y Dahiana Legal, para la cátedra Sociología de la Educación, del Profesorado en Lengua y Literatura, del IFD Bella Vista, Corrientes, Argentina.
Laughter & Silence Spiritual Retreat and Laughter Yoga Summit in New YorkLaughter Yoga University
World renowned ‘Laughter Guru’ & Founder of Laughter Yoga Dr. Madan Kataria is coming to New York to offer a 3 Day Laughter & Silence Spiritual Retreat and Laughter Yoga Summit from August 10 – 14, 2016 at Stony Point Center.
During the spiritual retreat you will learn what spirituality is, how the mind works, how to meditate, how to work smart not hard and what are the 5 spiritual laws of life and 5 rooms of work-life balance.
In the Laughter Summit you will acquire new knowledge and skills about Laughter Yoga methods, learn 100 new laughter exercises and cultivate 4 elements of joy through singing, dancing, playing and laughing, new fun games, new brain gym exercises with seniors, children and finding business opportunities with Laughter Yoga.
We have noted psychologists, psycho therapists and university professors as guest speakers.
For more information please click here: http://laughteryoga.org/spiritual-retreat- with-dr- k-in- usa/
This presentation was used when speaking to the City of Whitehorse Business forum. The focus was on ecommerce and marketing online. This presentation is from 2003. I just wanted to publish as a record of what has changed, and what has stayed the same
What are the Challenges facing the Retail Sector? (Presentation for Central E...Richard Keeves
What are the Challenges facing the Retail Sector? This is the presentation given by Richard Keeves for the Central Eastern Business Association at a special event held at the City of Bayswater Civic Centre on 26 June 2013. Evan Briers, Director of Investment Property at Hawaiian Group was also a guest speaker on this topic.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
This presentation starts with the introduction to E-commerce market, its scope and present scenario. Several researches from forrester research, Comscore, IAB surveys, Hubspot had been hepful in collecting the data.
It then, explains about Social Commerce and its evolution and value in Indian Market.
Affiliates, Affiliate programs , affiliate marketing and Affiliate networks with some affiliate giants have been presented.
The presentation has 2 case studies: Indiplum.com and Quidco.com: the cash back affiliate in UK
Retail Forum 18 June 2013 Perth retailers share their online lessons for s...Richard Keeves
This is part of the presentation from Richard Keeves to the Retail Forum held at the Chamber of Commerce & Industry of Western Australia on 18 June 2013 as part of the Smarter Digital RoadMaps for Retailers pilot program. More information on this is at the www.DigitalRoadMaps.org website.
How to start an e commerce start-up (A step by step guide)Amit Kumar
In a master class to a group of startup founders and enthusiasts, Amit Kumar (CEO of OLX Autos) presents a step by step guide to build an e-commerce business.
In a fast evolving retail landscape, where the battle for customers and revenue is being
fought on many fronts, where should retailers seeking instant advantage focus their
efforts and investments?
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Improving Service Delivery for Government - VicRoadsDavid Egan
VicRoads are improving service delivery across the agency using Digital and Social Media tools. I presented this case study to Social Media in Government 2011 in Canberra on December 14.
It included a video of our Customer Service team talking of their experience in using Facebook for answering customer questions.
Here is a copy of my recent presentation to the AIMIA Digital Summit in Sydney. The key theme was how Digital can change the way citizens interact with Government. Clearly there is now a challenge to move from single initiatives to an Agency wide program of work.
Smart Government 2011 - David Egan - VicRoadsDavid Egan
A copy of my presentation to the Smart Government 2011 event. www.terrapinn.com/smartgov
The presentation was not on the provided USB. The focus was on VicRoads use of mobile and social media platforms to deliver content and information on demand.
At the time of presenting, VicRoads are experiencing a rapid growth in access to our website from mobiles - 12% of all page views.
This deck is from Apps World 2011 held in Sydney on May 16 & 17. I presented VicRoads journey into digital as a case study. The focus was on mobile applications, and there was a very positive response to the work VicRoads has been doing. Many of the attendees were also looking at how to convince their organisation on the benefits of developing mobile applications.
The presentation contained some videos, all of which can be found on the VicRoads YouTube site.
Details on other presenters can be found here www.acevents.com.au/appsworld2011
This presentation was part of 2 Breakfast seminars in Brisbane in June 2010. The focus was future of marketing for business in a digital world. Representing Sensis and Yellow Pages I presented to small business owners interested what recent digital trends mean to their marketing success.
This presntation was made to a group of Australian Major Road Project Managers. The focus was on how Social Media tools and communications can help major projects better reach the public. The key takeout was that the costs of attracting one follower and keeping them for the life a project is far cheaper than continually trying to reach them over the life of a project.
This is a recent presentation to the Victorian Department of Transport. The focus was on Web 2.0 and Gov 2.0 and how it might be used by public transport departments. It contains some of the journey already taken by VicRoads in the digital space.
This is a recent presentation to a Hudson Recruitment Client Breakfast. It talks about the latest trends in Digital Communications. Focus was on sharing VicRoads journey so far and other B2B applications for Social Media.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. Maximising Your e-Business Investment
• There are a number of ways to maximise your
Marketing activity, the Internet is just another
• An integrated approach will increase your
success
• 7 Steps in use of the Internet and e-commerce
• The e-commerce journey for small businesses
– Current state of play
– Benefits of participation
– Opportunities for improvement
– Practical examples
• Questions & discussion
3. Business efficiency benefits
increase
Connecting
81%of small and98%of medium businessessurveyedareconnectedto the Internet
Searchingforinformation
67%of small and91%of medium businessessurveyedwhoareconnectedto theInternet
searchforinformationregularly
Advertisingonlineand beingfound
36%of small and82%of medium businessessurveyedhavea home page
Purchasing
45%of small and64%of medium businessessurveyed
usetheInternetto make purchases
Onlinepayments
32%of small businessesand63% medium businessessurveyedusethe
Internetforreceiving payment
Managingmy business online
62%of all SMEssurveyedwouldlike to becomea fullyonline”business;
only29%of theseactuallywill
E-mailusage
93%of small and96%of medium businesses surveyedcurrentlyusee-mail
Source : 2003 YellowPages ® BusinessIndex - SpecialReportJuly 2003
In July 2003,some49% of all SMEs
indicated a potential to use e-
Commerceto selltheir products
and services.
7 Steps In Use of the Internet and e-Commerce
4. Benefits of e-Business
• Business Growth
– Can generate new customers and markets, lower costs,
quicker billing and payment cycles, more advertising and
communication options
– Identifies you as a growth business
• Business Convenience
– Simple and quick advertising and communication options,
greater access to business advice, simple process for
updating product information
• Business Efficiency & Customer Service
– Can provide reduced operational costs, improved cashflow,
more time, more convenient
– Immediate response to customer’s inquiries, accurate and
up-to-date business and product information
– Open 24/7, more accurate billing and greater choice for
customers
5. The Net By Numbers
What Australian Businesses and
Consumers are Doing Online
6. A Third of All 14+ Australians Go Online Daily
Frequency of Internet Usage
21.0%
10.8%
18.7%
4.2%
5.9%
1.9%
6.5%
3.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
More than
once a
day
Once a
day
A few
times a
week
Once a
week
A few
times a
month
Once a
month
Less often Can't say
Source: Roy Morgan Single Source Australia, July 2002 - June 2003: Note total ‘ever’ usage - 72.3%
7. Buyer Traffic is Significant
Traffic to Selected Online Categories - July 2003
0 0.5 1 1.5 2 2.5 3 3.5 4
Top 13 Search Engines
Yellow Pages® OnLine site
White Pages® OnLine site
FMCG
Automotive
Insurance
Travel
Million unique users (estimated commercial traffic)
Source: Red Sheriff Australian Ratings Reports: July 2003: www.redsheriff.com.au
9. Step 4. Own Website for Advertising
• Can save on advertising costs but web sites need to be
advertised
• Set up costs can be relatively small if carefully planned
• Return-on-investment can be measured
• Develop a consistent brand
• Develop a consistent way to communicate with
customers
• Improve the speed of your sales process
• Provide 24 Hour Support to your customers
• Deal direct with your customer
10. Step 4. Own Website for Advertising
www.stonelea-landscapes.com.au
11. Step 5. Purchasing
Opportunities
• Convenient - reduces transaction costs
• Participate in auctions to buy at negotiated rates
• Use third-parties to sell unwanted stock
• High level of security available through a range of
providers.
13. Step 6. Using Internet to Receive Payment
• Some 27% of small and medium businesses surveyed
now claim they are using the Internet to receive
payment.
Opportunities
• Security issues can be managed without exposing your
customers or becoming liable to them.
• Many leading vendors are specifically focussing their
efforts on addressing the IT concerns of small business
with products and services that are simple, affordable
and intrinsically secure
• Example:-Large technology organisations such as
Microsoft develop appropriate small business solutions
15. Step 6. Using Internet to Receive Payment
• Businesses are more likely to sell online to other
businesses
– some 64% of online payment transactions were from
business to business
– Improve delivery times
– Improve description of products
– Improve instructions sent with products
– Eliminate hidden costs for customers
– Improve customer service
• Example : Wishlist and eStore
16. Step 6. Using Internet to Receive Payment
Good site design for receiving payments
17. Step 7. Full e-Commerce & e-Business
• Encourages business planning
• Highlights your businesses strengths and weaknesses
• Focus on service levels for customers
• An active e-commerce plan signifies a growth prospect
18. Key Learnings: Empowering Your Advertising Online
• The Internet is a growing, mainstream advertising medium
• Use traditional ‘broadcast’ advertising to build awareness and
interest
• Buyers will look for you when they are ready to buy:
– Print and online directories and classifieds
– Search engines
– Online magazines, related sites and reseller web sites
• These people are highly qualified buyers
• To maximise your ability to reach and influence them:
– Advertise everywhere they may look
– Know what they are looking for - talk to them
– Deliver what they want better than your competitors
– Plan and manage your site to keep it fresh and relevant
– Use permission marketing for efficient, ongoing communications
• Measure the results
– Web site measurement
– Talking to customers and polling store traffic
Welcome messages.
For those of you unfamiliar with Sensis, we are an advertising and media company that provides advertising solutions to over 400,000 Australian businesses - most of whom are small to medium enterprises. We do this through a range of advertising products that span print, online, voice and wireless. These products include:
The Yellow Pages and White Pages print and online directories
The CitySearch city guide
The Sensis MediaSmart online advertising agency
The Sensis WebWorks web site development solution
What we will be seeking to do over the next 40 minutes is provide you with some information and experience that we hope you will find valuable in managing your businesses. We will be focusing on the areas of advertising and the Internet - in particular, how to use the Internet to make your advertising more powerful and win more customers.
My presentation will look at:
Consumer and business usage of the Internet
The advertising opportunities created by the web
How to develop a web site that meets your goals
After that, we will break up into two groups.
For those people who do not have a website, we will provide you with ‘hands on’ experience in planning, building and managing your own web site.
Others will have the opportunity to work with us in the development of your own integrated advertising plan to ensure your online presence is incorporated in your advertising mix.
We will then close with a short wrap up where the two groups will get to share some of the things they have learnt with each other.
I thought it would be valuable to start with a quick look at what consumers are doing online today.
When it all boils down, what I really want to focus on today is a relatively simple proposition. That the emergence of the Internet has lead to very significant growth in the numbers of buyers using media to research potential purchases. This provides advertisers with a great opportunity because it gives them a way of influencing these buyers and guiding them to a purchase. To do this successfully can really build the power of all your advertising, but, to do so, requires some new knowledge and expertise. It is this knowledge we hope to contribute to today.
First up, it’s worth noting that the web is now well and truly a mainstream medium.
Recent research from Roy Morgan shows that:
Over 30% of all Australians aged 14+ go online daily - most of them more than once
Almost 20% use the web a few times a week
And over 60% of Australians use the web at least once per month.
This is an incredibly high level of usage. In many ways, however, it’s not the numbers that are interesting, but what people are doing online. We’ll discuss that shortly.
I mentioned before that it is what people are doing online that is particularly interesting.
I was referring to the fact that it has become a preferred medium for people looking to research purchases. Chances are you do it yourself. You want to buy a product that you need more information about, instead of spending a day shopping around different outlets, you go online, see what they have to offer and ‘short list’ those companies you will actually contact or visit.
This is a great for consumers because it means they spend less time shopping around but, can actually compare more potential suppliers. As such, they can make better purchase decisions.
It is also a great opportunity for you because you can use the web to reach real buyers right when they are making decisions and when they have already decided they need or want what it is they are looking for.
The chart above seeks to give an indication of how much buyer traffic is being driven online. As you can see, over 2 million people use one of the top 13 search engines for what we call ‘commercial search’ each month. This doesn’t cover all searches - just those for a product, service or business. At the same time, over 1.4 million people are looking for products and businesses at YPOL, and around 1.2 million at WPOL.
It is important to put these figures in perspective. While they are large numbers, print channels such as the print directories and print classified still dominate this area of advertising. For example, approximately 10 million Australians turn to the Yellow Pages print directory each month.
This slide gives us a sense of just how much ‘shopping’ is going on online and how quickly it is growing. These people may not be buying online, but what they are doing on the web is having a huge impact on what they buy offline.
If I can mention one brief example. There is a major home electronics retailer in the USA called Best Buy. Over Christmas 2002, they surveyed their in store shoppers and asked them if they had visited their web site before coming to the store. They found that a staggering 42% of shoppers had been to their web site and, of those, 56% said the web site had been extremely important in helping them make a decision.
Top 13 Search engines:
In the last few minutes, I would like to touch briefly on the issue of online advertising and permission marketing. If you don’t mind, I’ll start with an analogy. Imagine building a new shop. You fill that shop with quality, highly desirable merchandise that is beautifully displayed and at really good prices. Sounds like a recipe for success.
Now, imagine building that shop in the middle of the Simpson Desert and telling no-one it exists. No matter how good the shop is, you know it’s going to be a dead duck.
As ludicrous as this might sound, it is exactly what a lot of businesses do when they set up a web site and fail to publicise it. If you are establishing a site that is designed to turn potential buyers into paying customers, you need to publicise it in order to maximise the number of buyers that find it.
Clearly, one thing you can do is include your web site address in all your advertising - everything from business cards to TV or radio ads. If you can, there is a lot of value in trying to include not only your web site address but some form of enticement to visit. It maybe a special or it maybe valuable information or a service that buyers can access on the site. In this way, you are not only making potential buyers aware of the site, but giving them a reason to visit it.
At the same time, technology has created a whole new array of powerful advertising channels that become increasingly important when you have a web site. Not only do these channels have very significant reach - as demonstrated by the statistics I provided earlier in this presentation, but they offer unique value in a number of other ways:
They are directional. They target real buyers right at their point of interest.
For this reason, they can be very cost effective. In fact, some online advertising opportunities are actually free.
They are highly measurable. You can see, by reading reports from the provider and monitoring your web site statistics, exactly how many people found you.
Okay, so you now have a web site that services the needs of visiting buyers and drives them to the point of sale. The question now is how do you maximise the number of potential buyers that visit your site.
As small and medium business operators you will be well familiar with the constant challenges associated with marketing ensuring your well earned dollars are best used to effectively promote your business in today's every changing market.
This illustrates the current landscape of some of the tools Australians use when seeking a product or service like your own.
At the top
Traditional media, powerful builders of awareness and interest, Word of Mouth
However when a potential customer is ready to buy they will reach for one of the growing ranges of resources to assist them in making a buying decision.
Telephony:
Yellow & white Pages Directories: This includes print directories such as Yellow Pages and White Pages Household Brand name
Online: However there is ‘another door’ to our businesses that has become a popular medium which assists the Australian market in researching information to assist in making buying decisions. 15 million searches for products and services last month alone
This market has grown massively and is known as the Internet or Online.
Lets explore some of the interesting facts and information that is relevant to SME’s as a result of this shift in behaviour.
Background for speaker:
1. According to the Sensis Heading Usage Study, which looks at the information sources people turn to when they are searching for a business product or service, word of mouth is the second most popular source behind Yellow Pages metro directory.