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Running Contests and Avoiding Bloopers and Bluders

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Running Contests and Avoiding Bloopers and Bluders

  1. 1. Running contests and avoiding Bloopers & Blunders Join the Conversation! Twitter Hashtag #SnapSmarts @Snap_App facebook.com/snapapp
  2. 2. Housekeeping Items• Turn your computer speakers on & up!• Share your questions in the question window• Recording & slides will be made available within 48 hours• Join the Conversation! Twitter Hashtag #SnapSmarts 2
  3. 3. Welcome to the Contests webinar! Just a little about me… • Relationship management • Customer insight • Project Management focusing on • Thorough planning • Efficiency • Goal attainment @SarahDruecke #SnapSmarts 3
  4. 4. Facebook Website Blog Twitter, Google+ Mobile Ad Unit#SnapSmarts 4
  5. 5. Broad Category Adoption#SnapSmarts 5
  6. 6. Contests Guest Speaker Just a little about Christie… • Sales background • Sources & manages incentive-based programs • Sweepstakes Christie Porter • Flash sale program Marketing & Sourcing Manager • Reviewer groups • Offline registration programs & event-based giveaways Feel free to contact me… @Mom365 6
  7. 7. What you’ll learn…• Key elements to running a contest• Anecdotes & motherly advice from Mom365 What you’ll take home…• Planning a Social Media Contest whitepaper• Customizable contest checklist#SnapSmarts 7
  8. 8. Contests generate a 34% increase in traffic compared to traffic from original blog content or videos#SnapSmarts 8
  9. 9. Key Contest Elements Who, What & How Maintaining Promotion Momentum Measuring Success#SnapSmarts 9
  10. 10. Wh o, Wh at & Con Ho Pro test w mot Iner Me ionStep 1 - Who, What & How tia asur ing Suc cess Type#SnapSmarts 10
  11. 11. Wh o, Wh at & ConWHO? Ho Pro test w mot Iner Me ion Develop Target Persona tia asur ing Suc cess#SnapSmarts 11
  12. 12. Wh o, Wh at & ConWHO? Ho Pro test w mot Iner Me ion tia Location of entrants asur ing Suc cess#SnapSmarts 12
  13. 13. Wh o, Wh at & Con Ho Pro WHAT? test w mot Iner Me ion tia asur What contest will work? ing Suc cessVideo VIDEO Written ENTRY EFFORT Photo #SnapSmarts 13
  14. 14. Wh o, Wh at & Con Ho Pro testWHAT? w mot Iner Me ion tia asur ing Rules & Regulations Suc cess#SnapSmarts 14
  15. 15. Wh o, Wh at & Con HoHOW? Pro test w mot Iner Me ion tia asur I think I need help… ing Suc cess#SnapSmarts 15
  16. 16. Wh o, Wh at & Con HoHOW? Pro test w mot Iner Me ion tia Important dates asur ing Suc cess#SnapSmarts 16
  17. 17. Wh o, Wh at & Con Ho Pro test w mot InerReal Life Lesson… Me ion tia asur ing Longevity of Assets Suc cessWho, What & How #SnapSmarts 17
  18. 18. Wh o, Wh at & Con Ho Pro test w mot Iner Me ionStep 2 - Promotion tia asur ing Suc cess#SnapSmarts 18
  19. 19. Wh o, Wh at & Con Ho Pro test w mot InerReal Life Lesson… Me ion tia asur ing Goal setting & Expectations Suc cess Promotion #SnapSmarts 19
  20. 20. Wh o, Wh at & Con Ho Pro test w mot Iner Me ionStep 3 - Measuring Success tia asur ing Suc cess#SnapSmarts 20
  21. 21. Wh o, Wh at & Con Ho Pro test w mot Iner Me ion tia Monitoring Metrics asur ing Suc cess • Entry – Impressions > entries *lower barrier to entry • Voting – High entries, low votes *adjust voting tab • Winner – Low viral lift *change messaging on share#SnapSmarts 21
  22. 22. Wh o, Wh at & Con Ho ProReal Life Lesson… test w mot Iner Me ion tia Page views & Entrants asur ing SucMeasuring Success cess #SnapSmarts 22
  23. 23. Wh o, Wh at & Con Ho Pro test w mot Iner Me ionStep 4 - Maintaining Momentum tia asur ing Suc cess#SnapSmarts 23
  24. 24. Wh o, Wh at & Con Ho Pro test w motReal Life Lesson… Iner Me ion tia asur Winner Announcement ing Suc cess Maintaining Momentum #SnapSmarts 24
  25. 25. Wh o, Wh at & Con Ho Pro test w mot Iner Me ion tia Bonus tip for Facebook asur ing Suc cess#SnapSmarts 25
  26. 26. Quick TipsDo This Not This – Properly Plan – Forget about the rules – Promote, promote, prom – Choose an inflexible tool ote – Set unrealistic – Set goals & monitor expectations progress – Confuse quantity with – Capitalize on Success quality – Have fun! – Forget about the Winner#SnapSmarts 26
  27. 27. Thank you to our guest speakerLearn more about SnapAppWatch a video: http://pangeamedia.wistia.com/medias/wqbvs8p4keRequest a demo: http://www.snapapp.com/request-demoCall: 855-Snap-AppConnect: @Snap_App facebook.com/snapapp#SnapSmarts

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