1. Content Marketing
How do I repurpose content?
Rayna Southart
By August 16, 2022
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I previously wrote a blog about how marketers can keep their content wheel
continuously turning by repurposing existing content. Then, I thought, instead of
merely explaining, why don’t I show you?
First step: Identify what content you want to repurpose.
What immediately came to mind was a blog I wrote last year about seven tips for
interviewing a subject matter expert (SME).
Why this piece of content? Because it gives seven actionable tips. Actionable tips
are perfect for creating an infographic.
Next step: Prep content for repurposing.
Because I want to change this somewhat lengthy piece into an infographic, I
need to cut down my original blog into very digestible portions of information.
Remember, an infographic should be short and easy to read. Too much
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2. Remember, an infographic should be short and easy to read. Too much
information on a graphic will leave readers squinting their eyes, and we don’t
want that.
So, I included a concise intro sentence and cut down each tip to one to two
sentences.
Final step: Create an infographic and use it in new ways!
After cutting down the content, with the help of our graphic design team, I have a
brand new infographic!
Check it out:
3.
4. How can I use this infographic? Well, to start, in this blog!
Then, I can go down a few content avenues. I can:
Add the new infographic to my old blog to give it a refresh. I could then
reshare the refreshed blog on social channels.
Post only the infographic to social media channels.
Include the infographic in email communications.
With a little effort, I can squeeze every last bit of value out of this piece of
content! That’s what makes content repurposing such an essential part of any
content marketer’s job.
Let’s talk content
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marketing agency?
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Author
Rayna Southart
Rayna is a skilled and creative Content Marketing
Manager at Clarity Quest. When she's not crafting
killer content, you can 몭nd her devouring podcasts
and good books. To learn more about Rayna's
experiences and quali몭cations, visit our leadership
team page.
More posts by Rayna Southart