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How do I know whether there is going to be 
a strong ROI before venturing into an 
investment? 
The CEO’s dilemma
Is it really possible to zero in on the 
customer’s perspective about my product? 
The COO’s dilemma
Can I optimize my marketing spend to get 
the highest returns? 
The CMO’s dilemma
Is Big data the answer to all our 
problems? 
Everybody’s dilemma
CAN BIG DATA HELP YOU LEAP 
FROG YOUR BUSINESS? 
 Reap Massive Benefits 
 Reduce Revenue Leakages 
 Mitigate Risks 
 Improve Operational Outcomes
THAT’S THE BIG QUESTION WE WILL ANSWER IN 
FLUTURA’S 
FLATTENING THE JARGON 
WORKSHOP
BIG 
DATIASEVERYWHERE
BIG 
DATIASEVERYONE
BIG 
DATIASEVERYTHING
BIG DATA 
IS GOOD?
"Information is the oil of the 21st century, and 
analytics is the combustion engine." 
- Peter Sondergaard, Senior Vice President, Gartner Research 
"Data is the new science. Big Data holds the 
answers.“ 
- Pat Gelsinger, the Chief Executive Officer of VMware, Inc. 
"The world is one big data problem." 
– Andrew McAfee, the associate director of the Center for Digital Business at the MIT 
Sloan School of Management
BIG DATA 
IS BAD?
"Big Data is not the new oil." 
- Jer Thorp, the co-founder of the Office For Creative Research 
“Big data: are we making a big 
mistake?” 
-The Financial Times. 
“Eight (No, Nine!) Problems with 
Big Data” 
-New York Times.
ITS NOT 
JUST HYPE
AND ITS NOT 
JUST FOR THEM..
1 percent improvements in healthcare, aviation, rail, power and oil and gas 
industries could bring $276 billion in efficiency savings to the global economy 
across the next 15 years. - Jeff Immelt
AND THIS IS 
JUST THE 
BEGINNING…
80 
% 
OF THE WORLD’S DATA WAS 
CREATED IN THE LAST 2 YEARS
2. 
5 
OF DATA IS CREATED BY US 
EVERY DAY
AND THEN THERE ARE 
MACHINES
1000XAMOUNT OF DATA CREATED BY 
MACHINES AS COMPARED TO 
HUMANS
CONNECTED M2M DEVICES IN SERVICE 
BY 2020 2.5B
BIG DATA 
VOLUM 
E 
HAS
BIG DATA 
HAS VELOCITY
BIG DATA 
HAS VARIETY
WHAT MATTERS 
MOST IS VALUE
BECAUSE THERE IS A LOT OF JARGON SURROUNDING IT!
WE HAVE TO BREAK 
THE JARGON TO..
 Reap Massive Benefits 
 Reduce Revenue Leakages 
 Mitigate Risks 
 Improve Operational Outcomes 
LEAP FROG YOUR 
BUSINESS
Flutura’s 
‘Flattening the Jargon’ 
Workshop will help you leap frog your Business
Over 14,000 Business leaders 
have leveraged our expertise.
“Wow! I was so 
impressed by the new 
ideas and knowledge 
through Flutura’s 
presentation on Big 
Data”. 
IT Manager from a Fortune 5 Oil & Gas Co.
“ Flutura’s Big Data Workshop taught me that 
smaller and more agile – Nano Apps – may the 
right way to approach business intelligence 
initiatives.” 
IT Team Leader, a US Retail Giant
“Both Business Unit Management and IT 
Management need to have clear insights into 
core data that is driving Value, and I believe 
having a hands-on approach to tackling Big 
Data may be critical to the overall success of 
the Whole Business and not just segments of 
our business.” 
Head of Americas, A European O&G Co.
or mail us at workshop@flutura.com

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Flutura's Big Data Workshop - Flattening the Jargon

  • 1. How do I know whether there is going to be a strong ROI before venturing into an investment? The CEO’s dilemma
  • 2. Is it really possible to zero in on the customer’s perspective about my product? The COO’s dilemma
  • 3. Can I optimize my marketing spend to get the highest returns? The CMO’s dilemma
  • 4. Is Big data the answer to all our problems? Everybody’s dilemma
  • 5. CAN BIG DATA HELP YOU LEAP FROG YOUR BUSINESS?  Reap Massive Benefits  Reduce Revenue Leakages  Mitigate Risks  Improve Operational Outcomes
  • 6. THAT’S THE BIG QUESTION WE WILL ANSWER IN FLUTURA’S FLATTENING THE JARGON WORKSHOP
  • 10. BIG DATA IS GOOD?
  • 11. "Information is the oil of the 21st century, and analytics is the combustion engine." - Peter Sondergaard, Senior Vice President, Gartner Research "Data is the new science. Big Data holds the answers.“ - Pat Gelsinger, the Chief Executive Officer of VMware, Inc. "The world is one big data problem." – Andrew McAfee, the associate director of the Center for Digital Business at the MIT Sloan School of Management
  • 12. BIG DATA IS BAD?
  • 13. "Big Data is not the new oil." - Jer Thorp, the co-founder of the Office For Creative Research “Big data: are we making a big mistake?” -The Financial Times. “Eight (No, Nine!) Problems with Big Data” -New York Times.
  • 14. ITS NOT JUST HYPE
  • 15. AND ITS NOT JUST FOR THEM..
  • 16. 1 percent improvements in healthcare, aviation, rail, power and oil and gas industries could bring $276 billion in efficiency savings to the global economy across the next 15 years. - Jeff Immelt
  • 17. AND THIS IS JUST THE BEGINNING…
  • 18. 80 % OF THE WORLD’S DATA WAS CREATED IN THE LAST 2 YEARS
  • 19. 2. 5 OF DATA IS CREATED BY US EVERY DAY
  • 20. AND THEN THERE ARE MACHINES
  • 21. 1000XAMOUNT OF DATA CREATED BY MACHINES AS COMPARED TO HUMANS
  • 22. CONNECTED M2M DEVICES IN SERVICE BY 2020 2.5B
  • 23. BIG DATA VOLUM E HAS
  • 24. BIG DATA HAS VELOCITY
  • 25. BIG DATA HAS VARIETY
  • 26. WHAT MATTERS MOST IS VALUE
  • 27.
  • 28.
  • 29. BECAUSE THERE IS A LOT OF JARGON SURROUNDING IT!
  • 30. WE HAVE TO BREAK THE JARGON TO..
  • 31.  Reap Massive Benefits  Reduce Revenue Leakages  Mitigate Risks  Improve Operational Outcomes LEAP FROG YOUR BUSINESS
  • 32. Flutura’s ‘Flattening the Jargon’ Workshop will help you leap frog your Business
  • 33. Over 14,000 Business leaders have leveraged our expertise.
  • 34. “Wow! I was so impressed by the new ideas and knowledge through Flutura’s presentation on Big Data”. IT Manager from a Fortune 5 Oil & Gas Co.
  • 35. “ Flutura’s Big Data Workshop taught me that smaller and more agile – Nano Apps – may the right way to approach business intelligence initiatives.” IT Team Leader, a US Retail Giant
  • 36. “Both Business Unit Management and IT Management need to have clear insights into core data that is driving Value, and I believe having a hands-on approach to tackling Big Data may be critical to the overall success of the Whole Business and not just segments of our business.” Head of Americas, A European O&G Co.
  • 37.
  • 38. or mail us at workshop@flutura.com