The document outlines how monitoring can help increase client press coverage. It discusses monitoring clients, relevant events, competitors, and hashtags to track coverage, find influencers, see what content works for others, and identify new outlets. The presenter is from MEYVYN, which uses monitoring to help clients get more press by knowing who to contact, finding journalists attending related events, and pitching clients to outlets not currently covering them. The webinar encourages participants to tweet along with the hashtag #MentionWebinar.

1. How to Increase Client Press
Coverage with Monitoring
Dec. 22nd, 2015 — 2PM (EST)

2. Maxxie Goldstein
CEO & Co-Founder @ MEYVYN
Get in touch anytime:
MaxxieGoldstein
Welcome!

3. Don’t be shy:
Tweet along with us!
#MentionWebinar

4. 1.What is Monitoring?
2.Monitoring Clients
3.Monitoring Relevant Events
4.Monitoring Competitors
5.Monitoring Hashtags
6.How MEYVYN Uses Mention
Agenda
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5. ● Track keywords and analyze them afterwards
● Specifically media monitoring with Mention
What is Monitoring?
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6. Why should I monitor clients?
● Track coverage that’s getting picked up
● Backlog of everyone who’s spoken about client
● Find most engaged influencers
Monitoring Clients:
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7. How does that help me get more press?
● Know who to follow up with
● Identify outlets for future campaigns
Monitoring Clients:
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8. How do I find relevant events?
● Google Search Your Client’s Industry + :
○ Conventions
○ Events
○ Shows
Monitoring Relevant Events:
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9. Why should I monitor relevant events?
● Know who’s talking about your industry
● Know who/what they’re talking about
Monitoring Relevant Events:
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10. How does that help me get more press?
● Find new journalists, bloggers, and influencers who attend
Monitoring Relevant Events:
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11. How do I find competitors?
● Researching Your Client’s Industry
● Hoovers
● CrunchBase
Monitoring Competitors:
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12. Why should I monitor competitors?
● What type of content works for them
● Who’s talking about competitors and not your client
Monitoring Competitors:
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13. How does that help me get more press?
● Pitch your client to outlets that don’t cover you
Monitoring Competitors:
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14. How do I find relevant hashtags?
● Platforms Hashtagify & RiteTag
● Monitoring your client/industry
Monitoring Hashtags:
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15. Why should I monitor hashtags?
● Identify what relevant outlets that talk about industry
● See who’s influential within the industry
Monitoring Hashtags:
Tweet along: #MentionWebinar

16. How does that help me get more press?
● Identify what relevant press/blogs are talking about industry and
find new bloggers
Monitoring Hashtags:
Tweet along: #MentionWebinar

17. How MEYVYN Uses Mention
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18. Questions?
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19. Thank you!
Keep in Touch:
michael@mention.com
michaelillas
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