The document provides tips for an effective social media marketing strategy, including writing blog content for your target audience, using contests to learn about customers, considering optimal timing of posts, using social media data to identify influencers and inform messaging, blogging about problems solved rather than products, and maintaining a balanced following on Twitter to help search engine optimization. It encourages focusing content on audience needs rather than self-promotion and having a clear social media strategy and goals.

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2. Social Media Marketing
1. Write blog content for your target audience, which is not necessarily yourself.

4. 3.Use social media contests as an opportunity to
learn more about your customers.
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4.Consider the timing of your social media posts – time of day, time of week, and
time of year.

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5.Use social media data to find your key influencers, outline your
media plan, and develop your messaging.

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7.Stop talking about yourself if you want more
retweets.

9. 8.What does your social media strategy really
need? It needs to answer simple questions.
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10. 9.Blog about the problems your product or service
solves – not about the product or service.
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10. If you follow more people than are following you, you could
harm your Twitter account’s SEO potential.

12. Thanks for watching
Team Changeyou
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