Using the right hashtags is important for growing Instagram followers. Popular hashtags include #love, #instagood, #photooftheday which help users find photos. Certain photo filters like Normal, Clarendon and Juno tend to get more engagement. Engaging with competitors' followers by following, liking and commenting on their photos can help "steal" some of their audience. Organizing stories into highlights gives past stories more exposure. User-generated content from fans builds trust and drives sales.